Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces the success of Shopee 11.11 Big Sale. With overwhelming support from millions of users, Shopee breaks last year’s record at 7.46am (GMT+8).
Across the region, over 11 million orders was recorded on 11 November, around 4.5 times that of 2017. Total visits hit over 42 million as shoppers snapped up unbeatable deals across all categories. At its highest, over 58,000 items were sold in a single minute.
Terence Pang, Chief Operating Officer of Shopee, said, “As our biggest 11.11 shopping event to date, this year’s Shopee 11.11 Big Sale was extremely well-received by users, and again surpassed all past achievements in record time.
The year-on-year growth of our 11.11 performance proves that this will continue to be an integral part of the year-end shopping season for shoppers in the region. We would like to thank our loyal users for their support in making this year’s event our most successful one yet.”
Shopee 11.11 Big Sale performance in Thailand
This year’s Shopee 11.11 Big Sale in Thailand featured an upsized package of non-stop promotions at up to 90% off; the launch of the brand new in-app game, Shopee Quiz; and exclusive deals from Shopee’s brand and strategic partners.
On 11 November, top participating brands and sellers enjoyed up to 1,909 times their average daily orders and an average of more than 800% increase in traffic. Health & Beauty, Home & Living and Mobile & Gadgets emerged as the top three categories.
Top products on that day included:
- Vaseline Lip Therapy
- Opple LED Bulb 3W
- Babylove Power Pants
Mobile continues to drive online shopping forward
In line with the growth of mobile-commerce in the region, Shopee’s mobile-first strategy continued to be a key success factor for this year’s Shopee 11.11 Big Sale in Thailand, with over 95% of orders made in-app.
In-app games continue to grow in popularity
Shopee’s iconic in-app game, Shopee Shake, continued to engage users throughout Shopee 11.11 Big Sale. Shopee Shake was played around 2.5 million times in Thailand throughout the entire campaign.
The brand interactive live quiz game, Shopee Quiz, which debuted on Shopee 11.11 Big Sale, was also a huge hit. The game saw around 1.2 million participants within a single day on 11 November.
Campaign ambassador, Kunpimook “Bambam” Bhuwakul, was highly popular among Thais
In line with Shopee 11.11 Big Sale, Kunpimook “Bambam” Bhuwakul was announced as Shopee’s newest campaign ambassador.
On 10 November, Shopee hosted a Shopee x Bambam Fanmeet, to celebrate the official launch of JYP Entertainment Official Shop on Shopee and to celebrate the peak of Shopee 11.11 Big Sale.
The event was extremely well received and #ShopeeBambamนะครับผม hashtag became a top trend on Twitter with over 200,000 tweets within a short period.
To thank users for their continued support, Shopee will be holding a three-day 11.11 Thank You Sale happening from today, 12 November, until 14 November. Users will be treated to a final round of 11.11 deals and promotions.
“We owe our success to the continued support of our users. Shopee will continue to innovate to bring users more exciting campaigns, activities and features; and to work closely with our sellers, brands and partners, to deliver an unmatched online shopping experience,” closed Pang.
Shop the Shopee 11.11 Thank You Sale from 12 to 14 November at https://shopee.co.th/m/mega-clearance-sale.
For more information, https://shopee.co.th/. Download the Shopee app for free via the App Store or Google Play.