Booking.com, the world’s leading digital travel company connecting travelers with the widest choice of incredible places to stay and countless memorable experiences, unveiled the one-of-a-kind clay house: ‘Grow Green Stay’ for the first time in Thailand.
Following the previous global launch of its Travel Sustainable badge, Booking.com launched the ‘Grow Green Stay’ initiative to show Thai travelers how easy and convenient it is to embark on a sustainable journey with various accessible, sustainable options available around the world.
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Rising trend of sustainable tourism and the friction
The latest Sustainable Travel Report commissioned by Booking.com revealed that 94% of Thai travelers believe that sustainable travel is essential to them. Moreover, 90% of Thais said they would prefer to stay in a sustainable hotel. 83% of Thai travelers also indicated that they would be more likely to choose a specific accommodation if they knew it was implementing sustainable practices.
Still, some Thai travelers remain uncertain when making sustainable travel decisions as most of them are unaware of such sustainable options in Thailand with some not knowing how to find them.
The concept of ‘Grow Green Stay’
Aiming to encourage and support everyone to follow their intention for sustainability, Booking.com created a sustainable ‘Clay House’ inspired by local Thai wisdom. This eco-friendly house features natural, sandy clay loam and organic materials from local communities. It uses an interior design concept that focuses on reducing energy consumption and material waste to provide travelers with an authentic, unforgettable eco-friendly retreat.
This one-of-a-kind clay house was labeled as a ‘Travel Sustainable property’ on Booking.com thanks to the sustainable practices implemented by ‘Grow Green Stay.’ This initiative has implemented easy-to-follow sustainable practices with high impact potential that have been validated by independent advisories and standard certifications for sustainability in the five key pillars of reducing food waste, energy consumption, greenhouse gas emissions, water consumption, as well as supporting local communities and eliminating single-use plastics.
Supporting local community
To support local communities in Thailand even further, Booking.com joined hands with its long-standing partner Local Alike, a social enterprise with the mission to uplift the well-being of those in local communities through sustainable tourism. Local Aroi, an expansion of Local Alike, which has a mission of bringing local communities with urbanites and tourists together, has selected unique local dishes from Bangkok’s Kudeejeen community made from local ingredients to serve ‘Grow Green Stay’ guests. This not only provides travelers with farm-to-table delicious fare, but it also benefits the local community by bringing value and visibility to this special cuisine to the table.
Chatsuda Lertpiriyakamol, Area Manager Partner Services Thailand and Indochina at Booking.com says: “As a company that is driven forward by the insights of its customers and technology, Booking.com has observed the rising trend of sustainability among travelers across the world. Following a previous launch of the Travel Sustainable badge globally and now the more actualized ‘Grow Green Stay’ in Thailand, our main goal is to remove the friction for Thai travelers and show them that sustainable travel is very convenient and accessible. We would like to encourage Thai travelers to embrace and embark on their sustainable getaways together and enjoy their ‘Grow Green Stay’ experiences that Booking.com is proud to offer.”
How to get a chance to experience one-of-a-kind sustainable clay house ‘Grow Green Stay’
Grow Green Stay will be available to reserve through Booking.com on September 7, 2022, at 7PM onwards, for 700 THB. There will be only 2 exclusive nights stay (10 -11 September and 16-17 September) offered for only 2 pairs of lucky travelers who can successfully book this one-of-a-kind sustainable experience on Booking.com on a first-come and first-serve basis. The ‘Grow Green Stay’ can be easily found through the ‘Travel Sustainable property’ badge and filter on Booking.com.
For more information and your chance to book, please visit: https://www.booking.com/hotel/th/grow-green-stay.en-gb.html