Lazada announces readiness for shopping festival 9.9 Mega Brands and Beyond Sale’

Lazada, Southeast Asia’s pioneer eCommerce platform, is driving Thai online shopping experience to the next level by introducing Online-to-Offline (O2O) features and activations ahead of its ‘9.9 Mega Brands and Beyond Sale’ for a differentiated shopping experience. Embracing the accelerated trend of online and offline partnerships, the eCommerce platform leverages its reach, innovations and evolving technological capabilities to connect customers and brands in an integrated online-to-offline customer journey.

Despite post-pandemic lifestyles, 8 out of 10 consumers continue to shopping online. Having seen an unexpected surge in buyer growth, LazMall is focusing on improving customer engagement and retention by providing an exceptional online shopping experience with brands that moves beyond mere price and promotion. With its technological infrastructure and brands solutions, Lazada empowers brand partners with more avenues to diversify and increase their consumer touchpoints.

“Thai shoppers in particular love experimenting new and trendy products — especially in fashion and beauty categories — and trying out different brands. By offering more freedom and enhanced values to consumers, we enable brands and sellers on our platform to drive long-term relationships with their consumers, increasing conversion and sales,” Thanida Suiwatana, Chief Business Officer, Lazada Thailand said.

During the sale period, Lazada scales up Online-to-Offline (O2O) commerce efforts by partnering with renowned brands including EVEANDBOY, JBL, NADZ, Sabina, Starbucks, Verasu, Vivo and many more in Store Takeover concept to connect customers and brands in a seamless and enjoyable retail experience that extends across offline and online channels.

Bringing together the joy of in-store shopping and online retail convenience, Store Takeover presents a unique approach to an integrated online-to-offline customer journey. Consumers can enjoy the experience of products at participating physical stores and receive special discount coupons or offers for their next purchase on the brands’ flagship stores on LazMall.

LazMall enhances shopping experience further with two newly added features including ‘Try & Buy’ presenting shoppers with convenient opportunities to try sample-size products for free or at low prices before making purchasing decisions. This provides accessibility for consumers to an expansive assortment of brands, while helping brands to reduce barriers to trying a new product or purchase and acquire new buyers. ‘Brands Membership’ program allows Lazada fans to become an exclusive member of their favorite stores on LazMall to enjoy unique benefits and get latest updates on deals and offers available.

Providing engaging and immersive O2O experience, earlier in March, Lazada rolled out the realistic AI and AR-powered Virtual Try-On for beauty lovers to instantly sample products with pictures or live videos of themselves before making a purchase. The feature has seen significant success with LazMall brand partners in the beauty category.

The three-day campaign will offer exciting deals up to 90% discounts from more than 9,000 official brands on LazMall along with free shipping service with no minimum spend on September 9-11, 2022. In addition to having Bella-Ranee Campen as 9.9 Brand Ambassador, ‘9.9 Mega Brands and Beyond Sale’ will also feature three special episodes of LazLive+, a curated interactive live content series hosted by a line-up of Thailand hottest stars including PP-Billkin and Bright-Win to connect shoppers with new ideas and inspirations in line with “’Add to Cart. Add to Life.”

Lazada’s 9.9 campaign will offer a great number of special deals and promotions, highlighting:

Stackable Discounts: Shoppers can stack up to six discounts to save more:
- Discount vouchers up to 90% off
- Lazada Bonus, get THB40 off every THB500 purchase. Shoppers can collect Lazada Bonus on the Lazada app from September 5-11 and redeem the discount from September 9-11
- Lazada vouchers up to THB1,999 discount
- Nationwide free shipping vouchers
- Seller vouchers valued up to THB 999
- Discount codes from participating partners valued up to THB 999
Crazy Brand Mega Offers: Shoppers can enjoy up to 90% off on selected products on LazMall, from midnight to 2AM on September 9.