The Digital Economy Promotion Agency (depa) together with private sector partners announced the success of eatsHUB, a Thai food delivery platform, after a seven-month pilot project in 18 provinces. More than 600,000 people registered for the platform with over 10 million visits, creating technology equality for more than 25,000 small and medium-sized restaurant operators and creating over 3,000 rider jobs, generating over 500 million baht in economic value and it is now ready to expand services to elevate to be a Super Application.
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The Digital Economy Promotion Agency (depa) of the Ministry of Digital Economy and Society (DES) announced the success of the new digital platform eatsHUB launched through Thailand’s National Delivery Platform project, being a Thai food delivery application that will help raise awareness to drive the economy in a new normal project.
Mr. Newin Chorchaithip, Deputy Minister of Digital Economy and Society (DES) , said the food delivery platform was one of the e-commerce businesses that was growing in line with a global trend and it is estimated that in 2022 global e-commerce sales will increase by 21 per cent over last year which had a value of US$2.8 trillion and which continues to grow.
The Deputy Ministry of Digital Economy and Society gives priority to the development of Thai entrepreneurs to become full e-commerce service providers, especially for Thais who act as intermediaries between merchants and consumers. The National Delivery Platform project, the eatsHUB food ordering platform pioneered by depa and Food Ordery Co Ltd over the past 7 months, can expand revenues to micro, small and medium enterprises (MSMEs) faster than expectations.
There are more than 25,000 stores participating on the platform, creating careers for more than 3,000 food delivery workers (riders), while more than 600,000 people have registered for the platform with at least 10 million transactions, generating an economic value of over 500 million baht, all of which are higher than estimated numbers.
“It’s a proud achievement and, not only that, the project is considered to be a model government project aimed at entrepreneurs as well as for the younger generation who want to develop applications and who can study this to enhance their work and businesses to drive the digital economy of Thailand to continue to grow,” the Deputy Minister of Digital Economy and Society said.
Asst. Prof. Dr. Nuttapon Nimmanphatcharin, Director General of depa, said the Thai food delivery platform eatsHUB was officially launched in May and was able to create awareness and reach people in 18 provinces in all regions across the country, such as Bangkok. Phra Nakhon Si Ayutthaya, Chiang Mai, Nakhon Sawan, Phitsanulok, Nakhon Si Thammarat, Phetchaburi, Surat Thani, Phuket, Songkhla, Chonburi, Chanthaburi, Rayong, Nakhon Ratchasima, Khon Kaen, Udon Thani, Ubon Ratchathani and Nakhon Phanom.
“As a result of this success, depa will not stop improving its services while promoting real access to technology for restaurant operators, which is expected to serve all 77 provinces across Thailand by 2023, with the goal of having 50,000 restaurants on the platform with more than 1,000,000 registered users of the platform, with at least 20,000,000 visits, creating careers for more than 6,000 food delivery workers and generating an economic value of over 1,000 million baht,” said depa’s Chief Executive Officer.
Dr. Nuttapon said further that eatsHUB was developed with a commitment to help small and medium-sized restaurant operators and to provide people with opportunities to create new careers. One highlight is that it collects about 8-10% of the revenue share (Gross Profit: GP) from member stores, which is lower than the 30% billing rate of other platforms. This is a platform that originated from collaboration between public and private sectors which have mutual trust and serve users’ needs. The next goal is to collaborate with the private sector to upgrade the service to a Super Application that covers other services such as selling local raw materials from manufacturers to stores and consumers directly, adding a variety of features and expanding coverage nationwide with standards and fairness.
Mr.Chatchai Payuhanaveechai : Chairman of the Board, said eatsHUB was an application that truly reaches and helps small entrepreneurs because Food Ordery understands the culture and behavior of small-scale traders. It is unlike foreign applications. especially for GP charges which are lower than conventional platforms, as well as a remittance system where member merchants are paid for goods the next day and without a minimum. This point is considered the heart of a very small business because if there is no capital circulating day-by-day the business will not be able to keep going. The traders themselves are also confident because it is a platform created by public-private partnerships. It is reliable and can meet the customer’s needs exactly, creating equality by controlling the service standards of member stores to distribute products fairly and in quantities that are not different from eating at the shop.
“The next development is to improve the level of service coverage countrywide. The private sector is ready to expand its full-service support team, including a call center team to accommodate older people who may not have access to smartphones, as well as a team to manage systems effectively for restaurant operators. And those who are interested in becoming a food delivery employee can learn more information and details and apply for membership today through www.foodordery.co.th. As for the general public, they can download the eatsHUB #Thai application for Thai people both for Android and iOS systems to find the difference worthwhile. #eat full every day from today,” said Mr. Theerapong.
