MADAME LOUISE – premium soaps with natural ingredients and 100% natural glycerin – is launching a new premium Illuminate Soap (Rose Diamond) made from pink rose stem cells and diamond extracts for young customers who love skin health and self-care routine. The brand is employing functional and emotional marketing strategies and its brand ambassador Treechada “Poyd” Petcharat to reinforce the image of bright, glowing skin. It’s also expanding into international markets and boosting sales by 150 million baht at the end of the year.
Miss Louise Taechaubol, Chairman of Executive Board, Triton Holding Public Company Limited, Triton Holding Public Company Limited, the manufacturer and distributor of Madame Louise soap, said that Madame Louise soaps have been well received and supported by Thai and international customers, so the brand is launching the new Madame Louis Illuminate Soap, a premium soap with the main ingredients of pink rose stem cells and diamond extracts for brightening and glowing skin.
At the same time, we present Treechada “Poyd” Petcharat, our brand ambassador, who embodies the brand image and represents individuals who love self-care routine. The brand is expanding its customer base with functional and emotional marketing strategies that correspond to the target group behavior, namely the new generation of women and men who focus on self-care and practical products that meet their needs. The new soap will make them look and feel premium and luxurious, within a reasonable price range. The sales target is set at 75 million baht in the first three months after launch.
For the upcoming Christmas and New Year, there is an exclusive gift set of eight Madame Louise Soaps in an elegant box as a beautiful gift to your loved ones, including five bars of the Nano Gold Peptide Soap for intense skin rejuvenation (Gold), one C & E Brightamin Soap for youthful skin (Orange), one Extreme White Soap for skin whitening (White), and one Clear Defense Soap for six hours of skin protection, antibacterial and deodorant (Green), for only 990 baht. Purchase is available through Line : @madamelouise or call 063 227 6999 today – December 31, or while stocks last.
In addition, in 2023, it will begin to penetrate foreign markets and expand its existing distribution channels such as PARKnSHOP and Watson in Macao and Hong Kong and online channels in Tmall and Alibaba in China, where premium soaps with natural ingredients are popular. Besides, there will be more online marketing on popular platforms such as websites, Instagram and Facebook to reach young customers who gravitate to online media. At present, the sales is 70% domestic and 30% overseas.