“BRAND” joins force with state and private partners to continue the “Drive Safely”

Drive Safely

BRAND’S Essence of Chicken underlines the “New Taste adjustment, Easy to Drink for the Easy Whole Day” concept, getting Thai people ready to journey back to their hometowns or to travel during the long New Year holidays with the “Drive Safely, Don’t Drive Drowsy, Rest and Drink BRAND’S” campaign. Joining force with state agencies and leading private partners, the campaign gives away 499,200 bottles of BRAND’S Essence of Chicken with new taste adjustment through collaborative activities to promote safe driving.

As part of the campaign, 69,000 bottles of BRAND’S Essence of Chicken with new taste adjustment will be distributed to the “Highway Police Division” and “Traffic Police Division” to give away to commuters at Highway Service Points, bus terminals and traffic service centers in various areas across Thailand from 27 December, 2022 to 3 January, 2023.

The campaign will also support the Traffic Police Division activity to kick off traffic management and public services during the New Year holidays. Besides, the company also joins hands with PTT Oil and Retail Business Public Company Limited (OR) to give the gift of giving to all Thai commuters by giving away 430,200 bottles of BRAND’S Essence of Chicken with new taste adjustment at over 2,000 branches of PTT Stations nationwide on 2 January, 2023 so that they become ready on their road trips.

Pol. Maj. Gen. Ekkarach Limsungkas, Commander of Highway Police Division, said“After the Covid-19 situation in Thailand improves with eased public health measures along with the government’s tourism promotional campaigns, Thai people tend to travel more. The domestic tourism landscape is expected to be increasingly vibrant during the New Year holidays. As an agency that oversees public safety for highway commuters, the Highway Police Division is ready to continue our mission to ensure people’s safety while travelling or journeying back to their hometowns.

Here, our officers will focus on proactive measures to make sure people are safe on the road during the long New Year holidays. The key measure is to encourage people to get ready for all aspects of driving especially getting their physical health ready. With that said, the Highway Police Division has been supported by BRAND’S Essence of Chicken under the “Drive Safely, Don’t Drive Drowsy, Rest and Drink BRAND’S”campaign for 15 years.

The campaign’s objective is to encourage people to stop by at Highway Service Points, Public Service Areas and Motorway Resting Areas to take a short break from their exhausting drive and get BRAND’S Essence of Chicken with new taste adjustment to freshen them up and get them ready to reach their destinations safely.”

Pol. Maj. Gen. Suwitcha Jindasome, Traffic Police Commander, said “During the long New Year holidays, public transportation system serves as arteries through which people travel back to their hometowns. Creating public awareness with regard to road safety and accident prevention is therefore the priority for the Traffic Police Division alongside traffic management and facilitation as well as law enforcement to create traffic discipline.

Following the implementation of strict traffic measures, it was found that the number of road accidents reduced significantly during the New Year holidays in 2022. This year, the Traffic Police Division is still committed to taking care of and facilitating both private car and public transport drivers to ensure people’s safety during New Year.

With support from BRAND’S Essence of Chicken for two consecutive years, the Traffic Police Division can create awareness with regard to road safety and accident prevention and is given BRAND’S Essence of Chicken with new taste adjustment to be given away to commuters and public transport drivers so that they can become ready for their road trips. Most recently, BRAND’S Essence of Chicken also provides support for activity to kick off traffic management and public services during the New Year holidays at Mo Chit Bus Terminal.”

Ms. Jaturaporn Thanapornsungsuth, Vice President of Marketing, Suntory Beverage & Food Thailand and Indochina said “BRAND’S Essence of Chicken is delighted to have worked with and received support from the Traffic Police Division and Highway Police Division, the two organizations that realize the commitment of the “Drive Safely, Don’t Drive Drowsy, Rest and Drink BRAND’S” campaign which continues for 15 years now with an objective to create public awareness with regard to road accident prevention.

As part of the campaign, 69,000 bottles of BRAND’S Essence of Chicken with new taste adjustment are distributed to the two organizations to give away to drivers at hundreds of spots across Thailand from 27 December. 2022 to 3 January, 2023. The company also joins hands with the Traffic Police Division for activity to kick off traffic management and public services during the New Year holidays at Mo Chit Bus Terminal.”

Furthermore, BRAND’S Essence of Chicken also partners with leading private alliances such as PTT Oil and Retail Business Public Company Limited (OR), operator of PTT Stations, to host an activity to give away 430,200 bottles of BRAND’S Essence of Chicken with new taste adjustment on 2 January, 2023 to customers at over 2,000 branches of PTT Stations nationwide.

Customers can receive a bottle of 70ml BRAND’S Essence of Chicken with new taste adjustment (63 baht) at all participating branches of PTT Stations across Thailand when fuel up over 1,000 baht/receipt. Discount coupons will also be given away for customers to purchase BRAND’S products at 7-Eleven and Jiffy inside PTT Stations as supported by CP All and PTT Retail Management.

“Collaboration and support from all alliances not only serves as a driving force for the “Drive Safely, Don’t Drive Drowsy, Rest and Drink BRAND’S” campaign to be widely known and recognized as part of an effort to reduce accidents and create awareness with regard to responsible driving among Thais. It is also an opportunity for BRAND’S to introduce quality products to consumers across the country.

With the “New Taste adjustment, Easy to Drink for the Easy Whole Day” concept, BRAND’S products will be recognized as easily drinkable while still maintaining its benefits, suitable for long-distance drivers to get themselves become ready all through the journey,” Ms. Jaturaporn concluded.

Reporting by

Related Posts