KBank launches the ”SATI” campaign, while encouraging all organizations


Cybercrime has surged at an alarming rate worldwideDuring the first half of 2021, SMS phishing  was found to have risen a staggering 700 percent from the previous yearOrganizations – either small or large  and individuals alike are equally at risk from cyber threatsAgainst this backdrop, KASIKORNBANK (KBankhas launched a campaign, ”SATI via an easytoremember hashtag #UseSATIToProtectSATANG, to promote awareness of the four most common cyber scams, namely SMS phishing, email phishing, social media scam and call center gangsAs part of its efforts to encourage public and private agencies as well as the general public to join forces in preventing cybercrime, KBank is allowing the free distribution of Bankproduced media content and video clip to promote awareness of cyber threats for the public benefit.

MrPipit Aneaknithi, KBank President, noted that amid the changing lifestyle of people worldwide who have increasingly worked from home during the COVID19 pandemic, online transactions and communications have soared tremendouslyThis development has prompted criminals to take advantage of security vulnerabilities to conduct cyberattacks in various new forms targeting both organizations and individualsTherefore, cybersecurity challenges are now a high priority for all decisionmakers worldwide

According to a report of Proofpoint, there were 700 percent more SMS phishing attacks during the first half of 2021 rather than the second half of last yearMoreover, email phishing was found to be the most common incident, accounting for 96 percent of phishing attacks. Cybersecurity Ventures predicted that cybercrime damage will cost the world more than 196 trillion Baht within 2021, and such losses are likely to rise 15 percent each year, reaching 343 trillion Baht within 2025

MrPipit said that cyberattacks have become an increasingly serious problem for business operation of all organizations regardless of size, as well as individualsVarious companies have committed huge budgets and human resources to enhanced IT securityHowever, the most efficient way to prevent cybercrime is to equip employees across all levels with relevant knowledge so that they are aware of online scamsCooperation from all staff members is also vitalJust one mistake any company makes can leave it vulnerable, allowing scammers to exploit loopholes to attack its computer system and trigger enormous losses for the business, its customers and the public at large

KBank therefore has promoted this awareness via the “SATI”  campaign, with the aim of continuously providing cybersecurity knowledge to employees and customers, plus ensuring that they are aware of various threats prior to conducting any online transactions, particularly the four most common cyber scams, as follows:

  1. SMS phishing that pretend to be from various organizations, such as, “You have received a loan,” “You have received a free topup,” or You have received approval for a lowinterest loan.” Once you click the link in the message, you are tricked into providing important information in the online financial system and transferring money from your account, or your sensitive information could be used by the scammers for certain financial transactions
  2. Email phishing with malware (malicious softwareembedded in the attached documentsOnce you click the link or open attached file, it may cause damage to your computer system to the extent that it can no longer be used, or your sensitive information could be stolenEmail phishing can provide hackers access to your organizations IT system, as well.   
  3. Social media scam:Scammers may send chat messages to trick you into transferring funds to themThey may also fake your funds transfer slips to purchase products online or impersonate the victims for illegal purposes or to deceive others.   
  4. Call center gangs are phone scammers who create a situation to make the victims panic or deceive them to believe that they are going to receive certain benefits. 

MrPipit finally added that the most important element in preventing cyber scams is people. For this reason, KBank has invited both public and private agencies along with the general public to collaborate in preventing this major threat by promoting cybersecurity knowledge among employees, customers and the public

KBank is pleased to allow interested agencies to disseminate the content and video clip of the SATI” campaign for related benefits, particularly to ensure that everybody is aware of cyber scamsBasically, the simplest ways to avoid cyber scams are to carefully inspect the sources of online communications, always be suspicious form of scams, and be careful when providing sensitive information

Other companies or organizations are allowed to promote this campaign in their name at no expense, as this is a collaboration for social benefitFor those interested in registering to download the video clip and infographic, please click the linkhttps://kbank.co/3qM5frk, and KBank will send them within two business days

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