{"id":1668,"date":"2024-06-26T20:24:54","date_gmt":"2024-06-26T13:24:54","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=1668"},"modified":"2024-06-26T20:24:54","modified_gmt":"2024-06-26T13:24:54","slug":"coca-cola-thailand-recycling-campaign","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/06\/coca-cola-thailand-recycling-campaign\/","title":{"rendered":"Coca-Cola Thailand Supercharges Recycling Campaign with Gen Z Focus and Expanded Network"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:434\">The Coca-Cola system in Thailand has launched the fourth year of its successful &#8220;Coke Recycle Me with Trash Lucky&#8221; campaign with a renewed focus on engaging Gen Z consumers and an expanded network of over 80 drop-off locations across five provinces. This year&#8217;s campaign is set to be the biggest yet, with over 4,400 prizes worth over 2 million baht up for grabs, including an electric car and IT gadgets.<\/p>\n<p data-sourcepos=\"5:1-5:564\">&#8220;The &#8216;Coke Recycle Me with Trash Lucky&#8217; campaign is part of Coca-Cola&#8217;s global &#8216;World Without Waste&#8217; strategy to collect and recycle the equivalent of every bottle or can we sell by 2030,&#8221; said Sarut Wittayarungruangsri, Senior Director of Public Affairs, Communications, and Sustainability for Coca-Cola Thailand, Myanmar, and Laos. &#8220;We&#8217;re excited to amplify our efforts this year by specifically targeting Gen Z consumers through partnerships with universities and offering incentives like &#8216;Coca-Cola&#8217; merchandise and LINE MAN discounts to facilitate recycling.&#8221;<\/p>\n<ul>\n<li data-sourcepos=\"5:1-5:564\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/06\/samart-telcoms-green-solutions-esg-goals\/\">Samart Telcoms Unleashes Green Solutions, Aligning with ESG Goals and Elevating Social Well-being<\/a><\/li>\n<li data-sourcepos=\"5:1-5:564\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/04\/ais-the-startup-enhances-the-esg-skills-of-thai-startups-elevates-missions\/\">AIS The StartUp enhances the ESG skills of Thai startups elevates missions<\/a><\/li>\n<\/ul>\n<p data-sourcepos=\"7:1-7:364\">The campaign is a collaborative effort between Coca-Cola Thailand, its bottling partners ThaiNamthip and HaadThip, and key partner Trash Lucky. This year, the campaign has welcomed new partners Siam Piwat Group and <a href=\"https:\/\/lineman.line.me\">LINE MAN<\/a>, joining existing partners Indorama Ventures, Thai Beverage Can, Big C Supercenter, CP Axtra (Makro and Lotus&#8217;s), The Mall Group, and Shell.<\/p>\n<p data-sourcepos=\"9:1-9:340\">The expanded network of drop-off locations includes major retail outlets, universities, and even the iconic Siam Paragon shopping center. Trash Lucky&#8217;s smart recycling bins, which instantly track the weight of recyclables and award points, are being deployed at these locations to gamify the recycling process and incentivize participation.<\/p>\n<p data-sourcepos=\"11:1-11:348\">Nattapak Atichartakarn, Co-founder and CEO of Trash Lucky, emphasized the company&#8217;s commitment to making recycling fun and rewarding. &#8220;We&#8217;re leveraging technology to make recycling more accessible and engaging, and our partnerships with Indorama Ventures and Thai Beverage Can ensure that the collected materials are effectively recycled,&#8221; he said.<\/p>\n<p data-sourcepos=\"11:1-11:348\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1670\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/06\/coca-cola-coke-recycle-me-lucky-TheReporterAsia-2.jpg\" alt=\"Coca-Cola\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/06\/coca-cola-coke-recycle-me-lucky-TheReporterAsia-2.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/06\/coca-cola-coke-recycle-me-lucky-TheReporterAsia-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p data-sourcepos=\"13:1-13:233\">The campaign&#8217;s impact extends beyond environmental benefits. Thai Beverage Can will donate proceeds from recycled aluminum cans to the Prostheses Foundation of H.R.H. the Princess Mother, which provides artificial limbs for amputees.<\/p>\n<h3 data-sourcepos=\"15:1-15:75\"><strong>Key Highlights of the &#8220;Coke Recycle Me with Trash Lucky&#8221; Campaign 2024:<\/strong><\/h3>\n<ul data-sourcepos=\"17:1-22:0\">\n<li data-sourcepos=\"17:1-17:114\"><strong>Over 80 drop-off locations:<\/strong> Expanded network across Bangkok, Nonthaburi, Pathum Thani, Phuket, and Songkhla.<\/li>\n<li data-sourcepos=\"18:1-18:118\"><strong>4,400+ prizes worth over 2 million baht:<\/strong> Including an electric car, iPhones, iPads, Nintendo Switches, and gold.<\/li>\n<li data-sourcepos=\"19:1-19:117\"><strong>Gen Z focus:<\/strong> Partnerships with universities and incentives like &#8216;Coca-Cola&#8217; merchandise and LINE MAN discounts.<\/li>\n<li data-sourcepos=\"20:1-20:93\"><strong>Smart recycling bins:<\/strong> Gamifying the recycling process and tracking impact in real-time.<\/li>\n<li data-sourcepos=\"21:1-22:0\"><strong>Social impact:<\/strong> Proceeds from recycled aluminum cans support the Prostheses Foundation.<\/li>\n<\/ul>\n<p data-sourcepos=\"23:1-23:255\">The &#8220;Coke Recycle Me with Trash Lucky&#8221; campaign represents a significant step forward in Thailand&#8217;s recycling efforts,combining corporate responsibility, technological innovation, and consumer engagement to drive positive environmental and social change.<\/p>\n<p data-sourcepos=\"25:1-25:96\">#CokeRecycleMe #TrashLucky #WorldWithoutWaste #Sustainability #Recycling #Thailand<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola system in Thailand has launched the fourth year of its successful &#8220;Coke Recycle Me with Trash Lucky&#8221; campaign with a renewed focus on engaging Gen Z consumers and an expanded network of over 80 drop-off locations across five&#8230; <\/p>\n","protected":false},"author":1,"featured_media":1669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[625],"tags":[60,1542,1545,1548,1547,1550,1544,1546,333,1549,1543],"class_list":["post-1668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg","tag-circular-economy","tag-coca-cola-thailand","tag-gen-z","tag-indorama-ventures","tag-line-man","tag-prostheses-foundation","tag-recycling-campaign","tag-siam-piwat","tag-sustainability","tag-thai-beverage-can","tag-trash-lucky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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