{"id":2088,"date":"2024-08-02T05:48:47","date_gmt":"2024-08-01T22:48:47","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=2088"},"modified":"2024-08-02T05:48:47","modified_gmt":"2024-08-01T22:48:47","slug":"brands-bird-nest-emotional-marketing","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/08\/brands-bird-nest-emotional-marketing\/","title":{"rendered":"BRAND&#8217;S\u00ae Bird&#8217;s Nest Boosts Q3 Sales with Emotional Marketing"},"content":{"rendered":"<p data-sourcepos=\"5:1-5:30\"><strong>Bangkok<\/strong> \u2013 BRAND\u2019S\u00ae Bird\u2019s Nest launches the \u201cGrowing Up Understanding Mom\u2019s Love\u201d campaign to stimulate the bird&#8217;s nest market during Mother&#8217;s Day. Using an emotional marketing strategy that emphasizes the bond and immense love of mothers, the campaign features special promotions and limited-edition premiums designed by Peemai, aiming to drive sales in Q3.<\/p>\n<ul>\n<li data-sourcepos=\"5:1-5:30\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/07\/infinix-samsung-smartphone-photography-aiadla\/\">Infinix and Samsung Revolutionize Smartphone Photography with AIADLA<\/a><\/li>\n<li data-sourcepos=\"5:1-5:30\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/07\/coca-cola-with-major-cineplex-sf-celebrate-marvel-heroes\/\">Coca-Cola Partners with Major and SF to Celebrate Marvel Heroes<\/a><\/li>\n<\/ul>\n<p data-sourcepos=\"7:1-7:497\">Ms. Chaturaporn Thanaponsangsut, Vice President of Marketing, Thailand and Indochina, <a href=\"https:\/\/www.suntorybeverageandfood.co.th\">Suntory Beverage &amp; Food (Thailand) Limited<\/a>, stated, \u201cIn urban societies where single-parent households are increasing, closeness between mothers and children may decrease. BRAND\u2019S\u00ae Bird\u2019s Nest wants to be a medium to bridge that connection through the \u2018Growing Up Understanding Mom\u2019s Love\u2019 campaign, allowing children to express their love and appreciate their mothers\u2019 greatness with BRAND\u2019S\u00ae Bird\u2019s Nest.\u201d<\/p>\n<p data-sourcepos=\"9:1-9:91\">The campaign features 3 celebrities from 3 generations \u2013 Mae Orf \u2013 Watchasa, Aff \u2013 Taksaorn, and Peemai \u2013 to convey stories of love and connection between mothers and children, reflecting the immense love of mothers through a heartwarming commercial film.<\/p>\n<p data-sourcepos=\"11:1-11:328\">\u201cBRAND\u2019S\u00ae Bird\u2019s Nest employs an emotional marketing strategy to tap into the insights of modern consumers,presenting the product as a valuable gift for mothers\u2019 health, along with special promotions across both online and offline channels, including exclusive premiums from Peemai to impress customers,\u201d added Ms. Chaturaporn.<\/p>\n<h3 data-sourcepos=\"13:1-13:51\"><strong>Special Promotions and Limited-Edition Premiums<\/strong><\/h3>\n<p data-sourcepos=\"15:1-15:114\">BRAND\u2019S\u00ae Bird\u2019s Nest offers discounts of up to 25% along with special premiums designed by Peemai, including the \u201cLove You\u201d water jug set when purchasing products worth 1,499 baht, and special gift packages featuring Peemai\u2019s design at 7-11 or online channels Shopee and Lazada.<\/p>\n<p data-sourcepos=\"17:1-17:230\">Additionally, there&#8217;s the online campaign \u201c#GrowingUpUnderstandingMom\u2019sLove #NoOneIsAsGreatAsOurMom\u201d for children to share stories about their mothers\u2019 greatness, with a chance to win gold and other prizes worth over 160,000 baht.<\/p>\n<h3 data-sourcepos=\"19:1-19:33\"><strong>Integrated Marketing Strategy<\/strong><\/h3>\n<p data-sourcepos=\"21:1-21:115\">BRAND\u2019S\u00ae Bird\u2019s Nest utilizes an integrated marketing strategy encompassing TV commercials, online media, point-of-sale, and promotional activities to reach a wide range of target audiences.<\/p>\n<p data-sourcepos=\"23:1-23:190\">\u201cWe are confident that the \u2018Growing Up Understanding Mom\u2019s Love\u2019 campaign will receive an excellent response from consumers and effectively stimulate sales in Q3,\u201d concluded Ms. Chaturaporn.<\/p>\n<p data-sourcepos=\"27:1-27:171\">BRAND\u2019S\u00ae Bird\u2019s Nest is a high-quality bird&#8217;s nest product trusted by consumers worldwide, committed to delivering the best products for the health of every family member.<\/p>\n<p data-sourcepos=\"27:1-27:171\">#Marketing #Bird&#8217;sNest #Mother&#8217;sDay #EmotionalMarketing #AffTaksaorn #Peemai #GrowingUpUnderstandingMom&#8217;sLove<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok \u2013 BRAND\u2019S\u00ae Bird\u2019s Nest launches the \u201cGrowing Up Understanding Mom\u2019s Love\u201d campaign to stimulate the bird&#8217;s nest market during Mother&#8217;s Day. Using an emotional marketing strategy that emphasizes the bond and immense love of mothers, the campaign features special&#8230; <\/p>\n","protected":false},"author":1,"featured_media":2089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[2021,2018,2020,227,2019,2022],"class_list":["post-2088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-afftaksaorn","tag-birdsnest","tag-emotionalmarketing","tag-marketing","tag-mothersday","tag-peemai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRAND&#039;S\u00ae Bird&#039;s Nest Boosts Q3 Sales with Emotional Marketing - TheReporterAsia\/eng<\/title>\n<meta name=\"description\" content=\"BRAND\u2019S\u00ae Bird\u2019s Nest launches the \u201cGrowing Up Understanding Mom\u2019s Love\u201d campaign, using an emotional marketing strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thereporter.asia\/eng\/2024\/08\/brands-bird-nest-emotional-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRAND&#039;S\u00ae Bird&#039;s Nest Boosts Q3 Sales with Emotional Marketing - 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