{"id":2479,"date":"2024-10-28T09:30:16","date_gmt":"2024-10-28T02:30:16","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=2479"},"modified":"2024-10-28T09:30:16","modified_gmt":"2024-10-28T02:30:16","slug":"brands-brain-camp","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/10\/brands-brain-camp\/","title":{"rendered":"BRAND\u2019s Essence of Chicken successfully concluded BRAND\u2019s Brain Camp"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Bangkok, Thailand<\/strong> &#8211; BRAND\u2019S\u00ae Essence of Chicken has dedicated itself to constantly enhancing Thais\u2019 brain potential for the past 50 years, based on its strong belief that every Thai child has potential and the endless digital skills could provide opportunities. As AI (Artificial Intelligence)\u2019s role has become increasingly important in daily life, the campaign \u201cBRAND\u2019S Brain Camp\u201d was created to encourage young people in Thailand to be digitally literate, enhancing the country\u2019s capacity to effectively enter the future world.<\/p>\n<ul>\n<li>&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/10\/ais-usc-annenberg-thai-creator-culture\/\">AIS and USC Annenberg Reveal Key Findings of \u201cThai Creator Culture\u201d<\/a><\/li>\n<li>&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/09\/wattana-wittaya-academy-women-leaders\/\">Wattana Wittaya Academy: 150 Years of Empowering Young Women Leaders<\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Mrs. Chutamas Ngamjitkul, <\/strong>BRAND\u2019S Essence of Chicken Marketing Director, Suntory Beverage &amp; Food (Thailand) Co., Ltd, the leader in health supplements under BRAND\u2019S\u00ae, stated that the \u201cBRAND\u2019S Brain Camp\u201d campaign is a prime example of the company\u2019s commitment to corporate value of \u201cGiving Back to Society\u201d by promoting youth brain potential and advancing the cause of a better world.<\/p>\n<p style=\"font-weight: 400;\"><em>\u201c\u2018BRAND\u2019S Brain Camp\u2019 campaign has entered its final phase this year through its support for the Coding War event, the country\u2019s largest coding competition under the \u2018Coding for a Better Life\u2019 campaign by depa. This is an important activity that helps drive analytical thinking, planning, and hands-on action. The company supports prize money and BRAND\u2019S Chicken Essence products for 1 year consumption, totaling over 600,000 baht. This competition allows us to see the capabilities of Thai youth, including their creative inventions, further reinforcing the company\u2019s belief that all Thai children have potential within themselves, and digital skills are truly limitless. Next year, the company will continue to implement the \u2018BRAND\u2019S Brain Camp\u2019 campaign to support the brain potential of Thai children.\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\">The \u201cBRAND\u2019S Brain Camp\u201d campaign ran activities to improve fundamental skills in the AI era. These activities were divided into four categories: 1) the BRAND\u2019S Brain Camp website with an interactive digital competency survey and an online course from depa, with over 30,000 users, to prepare for the future; 2) AI Road Show activities held in 8 provinces across the country, including an AI Inspiring Talk Show featuring AI experts from various professions to spark interest in digital technology. The program received over 10,000 participants and over 4 million viewers online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2481\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/10\/brands-brain-camp-TheReporterAsia-11.jpg\" alt=\"BRAND\u2019s\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/10\/brands-brain-camp-TheReporterAsia-11.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/10\/brands-brain-camp-TheReporterAsia-11-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"font-weight: 400;\">BRAND\u2019S\u00ae Original Essence of Chicken, worth over a million baht, was also given to the activities\u2019 participants; 3) support of the Coding War activity, aiming to find the best project from over 5,000 participating students nationwide to compete in the international coding competition in the Republic of Korea; and 4) coding classroom upgrade activities, by providing Micro:bit microcontroller boards, worth over a million baht, to enhance coding knowledge for schools in the \u201cCoding for a Better Life\u201d project all over the country.<\/p>\n<p style=\"font-weight: 400;\"><em>\u201cThe campaign this year has gained overwhelming positive feedback from youth, parents, and the public in terms of helping Thai children reach their full potential and preparing them for the world of Artificial Intelligence (AI). This is achieved by providing 360-degree activities and media that are relevant to the interests of today\u2019s youth, beginning with self-discovery and knowledge-seeking to develop brain potential and inspire readiness for the digital age.\u201d<\/em><\/p>\n<p style=\"font-weight: 400;\"><em>\u201cIt is with great pleasure that we continue giving back to society by nurturing the cognitive development of young people, who represent a priceless national asset. We remain committed to helping Thai children reach their full potential and will continue supporting their growth in several ways. Stay tuned for exciting new activities from BRAND\u2019S Essence of Chicken in 2025.<\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>The campaign \u201cBRAND\u2019S Brain Camp: Boost Coding Skills for Youth to Succeed in the Digital World\u201d can be followed for more information about AI education at <\/strong><a href=\"http:\/\/www.brandsbraincamp.com\/\"><strong>www.BRANDSBRAINCAMP.com<\/strong><\/a><strong>. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok, Thailand &#8211; BRAND\u2019S\u00ae Essence of Chicken has dedicated itself to constantly enhancing Thais\u2019 brain potential for the past 50 years, based on its strong belief that every Thai child has potential and the endless digital skills could provide opportunities&#8230;. <\/p>\n","protected":false},"author":1,"featured_media":2480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1160,2417,2418,2419,2420],"class_list":["post-2479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-youth","tag-brain-camp","tag-brand","tag-coding-skills","tag-digital-world"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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