{"id":2696,"date":"2024-12-03T15:38:49","date_gmt":"2024-12-03T08:38:49","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=2696"},"modified":"2024-12-03T15:38:49","modified_gmt":"2024-12-03T08:38:49","slug":"iswhere-location-based-platform","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/12\/iswhere-location-based-platform\/","title":{"rendered":"IsWhere Revolutionizes Thai Retail! Location-Based Platform"},"content":{"rendered":"<p data-sourcepos=\"3:1-3:344\"><strong>Bangkok, Thailand <\/strong>\u2013 <a href=\"https:\/\/www.iswhere.com\">IsWhere<\/a>, a cutting-edge location-based digital marketing platform, is making waves in the Thai retail sector with its official launch. The platform emphasizes boosting in-store sales, helping businesses navigate economic challenges and fierce competition from e-commerce through innovative technology.<\/p>\n<ul>\n<li data-sourcepos=\"3:1-3:344\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/09\/lazada-sustainable-ecommerce-thailand\/\">Lazada Drives Sustainable Growth, Ushering in a New Era of eCommerce<\/a><\/li>\n<li data-sourcepos=\"3:1-3:344\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/05\/thai-e-commerce-market-soars-to-5-96-trillion-baht-in-2023\/\">Thai E-Commerce Market Soars to 5.96 Trillion Baht in 2023<\/a><\/li>\n<\/ul>\n<p data-sourcepos=\"5:1-5:469\"><strong>Somboon Udomwatchanasak, General Manager of IsWhere (Thailand) Co., Ltd.<\/strong>, highlighted the hurdles faced by brick-and-mortar businesses today, including economic fluctuations, rising costs, and the competitive e-commerce landscape. In response, IsWhere developed a real-time, world-class marketing platform that connects businesses directly with customers. Merchants can manage their storefronts online, creating content, promotions, and campaigns in multiple languages.<\/p>\n<p data-sourcepos=\"7:1-7:132\">\u201cIsWhere empowers brick-and-mortar businesses to increase sales without relying solely on major e-commerce platforms,\u201d said Somboon.<\/p>\n<h3 data-sourcepos=\"9:1-9:35\"><strong>How IsWhere Empowers Businesses<\/strong><\/h3>\n<ul data-sourcepos=\"11:1-14:0\">\n<li data-sourcepos=\"11:1-11:170\"><strong>Increased Visibility:<\/strong> Attract nearby customers with compelling promotions. The platform showcases businesses with prominent promotions, ensuring greater visibility.<\/li>\n<li data-sourcepos=\"12:1-12:108\"><strong>Targeted Campaigns:<\/strong> Create tailored campaigns based on customer interests, demographics, and location.<\/li>\n<li data-sourcepos=\"13:1-14:0\"><strong>Efficient Resource Management:<\/strong> Effectively manage inventory and promotions, set promotion durations, and analyze results for optimized strategies.<\/li>\n<\/ul>\n<h3 data-sourcepos=\"15:1-15:27\"><strong>Key Features of IsWhere<\/strong><\/h3>\n<ul data-sourcepos=\"17:1-20:0\">\n<li data-sourcepos=\"17:1-17:176\"><strong>Campaign Creation:<\/strong> Businesses can create unlimited campaigns and promotions, setting start and end dates. The system automatically deactivates campaigns when they expire.<\/li>\n<li data-sourcepos=\"18:1-18:129\"><strong>Performance Tracking:<\/strong> Monitor campaign performance in real-time, analyze in-depth data, and improve campaign effectiveness.<\/li>\n<li data-sourcepos=\"19:1-20:0\"><strong>CRM System:<\/strong> Build customer relationships through loyalty programs and exclusive benefits, fostering positive experiences and encouraging repeat business.<\/li>\n<\/ul>\n<figure id=\"attachment_2698\" aria-describedby=\"caption-attachment-2698\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2698 size-full\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/12\/iswhere-retail-locationbase-TheReporterAsia-1.jpg\" alt=\"Location-Based\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/12\/iswhere-retail-locationbase-TheReporterAsia-1.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/12\/iswhere-retail-locationbase-TheReporterAsia-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2698\" class=\"wp-caption-text\">Terence Mak, CEO of IsWhere<\/figcaption><\/figure>\n<h3 data-sourcepos=\"21:1-21:32\"><strong>IsWhere and the Thai Economy<\/strong><\/h3>\n<p data-sourcepos=\"23:1-23:347\"><strong>Terence Mak, CEO of IsWhere<\/strong>, stated, &#8220;Thailand has high economic growth potential, particularly in the retail and tourism sectors. IsWhere is committed to supporting Thai businesses in their digital transformation journey. We believe our platform is a key tool for increasing competitiveness and creating new opportunities for Thai entrepreneurs.&#8221;<\/p>\n<p data-sourcepos=\"25:1-25:127\">\u201cWe believe IsWhere will enhance the potential of Thai retail and tourism, strengthening the community economy,\u201d added Somboon.<\/p>\n<p data-sourcepos=\"27:1-27:202\">IsWhere is not just a marketing platform; it&#8217;s a vital tool for driving the Thai economy, especially for local businesses. It reduces reliance on delivery platforms and promotes business sustainability.<\/p>\n<h3 data-sourcepos=\"29:1-29:49\"><strong>Unlocking Location-Based Marketing Strategies<\/strong><\/h3>\n<p data-sourcepos=\"31:1-31:94\">IsWhere not only facilitates businesses in reaching nearby customers but also enables them to:<\/p>\n<ul data-sourcepos=\"33:1-37:0\">\n<li data-sourcepos=\"33:1-33:125\"><strong>Build Brand Awareness:<\/strong> Promote businesses through IsWhere, generate wider recognition, and reach new customer segments.<\/li>\n<li data-sourcepos=\"34:1-34:148\"><strong>Increase Sales:<\/strong> Drive sales with promotions, discounts, and targeted marketing campaigns, customized for specific demographics and timeframes.<\/li>\n<li data-sourcepos=\"35:1-35:142\"><strong>Build Customer Relationships:<\/strong> Directly communicate with customers, establish a loyal customer base, and nurture long-term relationships.<\/li>\n<li data-sourcepos=\"36:1-37:0\"><strong>Analyze Data:<\/strong> Track campaign performance, analyze in-depth data, and refine marketing strategies for greater effectiveness.<\/li>\n<\/ul>\n<p data-sourcepos=\"38:1-38:46\"><strong>IsWhere for Over 3 Million Thai Businesses<\/strong><\/p>\n<p data-sourcepos=\"40:1-40:142\">IsWhere is dedicated to assisting diverse Thai businesses, over 3 million in total, in adapting and thriving in the digital age, particularly:<\/p>\n<ul data-sourcepos=\"42:1-46:0\">\n<li data-sourcepos=\"42:1-42:121\"><strong>Restaurants:<\/strong> Attract customers with menus, promotions, and special events, increasing sales during various periods.<\/li>\n<li data-sourcepos=\"43:1-43:121\"><strong>Retail Stores:<\/strong> Showcase products, organize promotions, and drive sales, reaching target customer groups accurately.<\/li>\n<li data-sourcepos=\"44:1-44:114\"><strong>Service Businesses:<\/strong> Such as beauty salons, spas, gyms, etc., promote services and build a new customer base.<\/li>\n<li data-sourcepos=\"45:1-46:0\"><strong>Tourism Businesses:<\/strong> Hotels, souvenir shops, tourist attractions, etc., attract tourists and increase bookings.<\/li>\n<\/ul>\n<p data-sourcepos=\"47:1-47:32\"><strong>Collaboration for the Future<\/strong><\/p>\n<p data-sourcepos=\"49:1-49:93\">IsWhere actively collaborates with various stakeholders to build a robust business ecosystem:<\/p>\n<ul data-sourcepos=\"51:1-55:0\">\n<li data-sourcepos=\"51:1-51:171\"><strong>Government Agencies:<\/strong> Partnering with government agencies to promote and support SMEs, providing access to technology and innovation to enhance their competitiveness.<\/li>\n<li data-sourcepos=\"52:1-52:217\"><strong>Associations:<\/strong> Collaborating with associations related to the retail business, such as hotel associations, retail associations, and fresh market associations, to develop and promote businesses in various sectors.<\/li>\n<li data-sourcepos=\"53:1-53:183\"><strong>Shopping Malls:<\/strong> Working with shopping malls to implement IsWhere, enriching the shopping experience for customers and enabling stores within the malls to reach a wider audience.<\/li>\n<li data-sourcepos=\"54:1-55:0\"><strong>Entrepreneurs:<\/strong> Partnering with entrepreneurs to provide knowledge, consulting, and support in applying IsWhere to their businesses, enhancing efficiency and sales.<\/li>\n<\/ul>\n<p data-sourcepos=\"56:1-56:165\">These collaborations enable IsWhere to expand its user base and effectively drive digital transformation for Thai businesses, leading to sustainable economic growth.<\/p>\n<p data-sourcepos=\"58:1-58:33\"><strong>Special Offers for Businesses<\/strong><\/p>\n<p data-sourcepos=\"60:1-60:213\">Register for IsWhere for free! Businesses can increase visibility and reach customers effectively. For just 3,000 THB per month, unlock IsWhere&#8217;s full marketing features and create unlimited promotional campaigns.<\/p>\n<p data-sourcepos=\"62:1-62:440\">Special offer! The first 10,000 registered businesses that are members of organizations, associations, chambers of commerce, or government agencies will receive voucher codes from IsWhere with a total value of 100 million baht*. Organizations, associations, chambers of commerce, or government agencies can coordinate to obtain this special discount code by emailing sales@iswhere.com before the official consumer platform launch next year.<\/p>\n<p data-sourcepos=\"64:1-64:96\"><strong>#IsWhere #LocationBasedMarketing #DigitalTransformation #RetailTech #RetailBusiness #Tourism<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok, Thailand \u2013 IsWhere, a cutting-edge location-based digital marketing platform, is making waves in the Thai retail sector with its official launch. The platform emphasizes boosting in-store sales, helping businesses navigate economic challenges and fierce competition from e-commerce through innovative&#8230; <\/p>\n","protected":false},"author":1,"featured_media":2697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[1064,2596,2597,2599,2598,1248],"class_list":["post-2696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-digitaltransformation","tag-iswhere","tag-locationbasedmarketing","tag-retailbusiness","tag-retailtech","tag-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IsWhere Revolutionizes Thai Retail! 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