{"id":2841,"date":"2025-01-20T11:37:56","date_gmt":"2025-01-20T04:37:56","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=2841"},"modified":"2025-01-20T11:37:56","modified_gmt":"2025-01-20T04:37:56","slug":"brand-bird-nest-chatramue","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2025\/01\/brand-bird-nest-chatramue\/","title":{"rendered":"BRAND\u2019S\u00ae Bird\u2019s Nest and ChaTraMue Present \u201cOsmanthus Oolong Tea with Bird&#8217;s Nest\u201d"},"content":{"rendered":"<p data-sourcepos=\"5:1-5:305\"><strong>Bangkok, Thailand<\/strong> &#8211; BRAND\u2019S\u00ae Bird\u2019s Nest by Suntory Beverage &amp; Food (Thailand) Co., Ltd, the leader of health enrichment products under the BRAND\u2019S trademark in Thailand and Asia, partnered with \u201cChaTraMue\u201d to introduce a new premium drink in celebration of the Chinese New Year: \u2018Osmanthus Oolong Tea with Bird&#8217;s Nest\u2019.<\/p>\n<ul>\n<li data-sourcepos=\"5:1-5:305\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2025\/01\/it-city-ais-o2o\/\">IT CITY Partners with AIS, Embracing O2O Strategy for Sustainable Growth<\/a><\/li>\n<li data-sourcepos=\"5:1-5:305\">&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2025\/01\/smooth-e-younger-market\/\">Smooth E Invests 200 Million Baht, Expanding to Younger Market<\/a><\/li>\n<\/ul>\n<p data-sourcepos=\"7:1-7:205\">This new drink is designed to appeal to health-conscious Chinese tourists by highlighting the premium quality of oolong tea with its mellow flavor and Osmanthus flower, combined with authentic bird\u2019s nest.<\/p>\n<p data-sourcepos=\"9:1-9:178\">As a special promotion exclusively for this year\u2019s Chinese New Year festival, the drink will be available at 139 baht (regular price 195 baht) from 20 January to 9 February 2025.<\/p>\n<p data-sourcepos=\"11:1-11:935\"><strong>Mr. Napis Sasivimolkul, Marketing Director of <a href=\"https:\/\/www.suntorybeverageandfood.co.th\">Suntory Beverage &amp; Food (Thailand) Co., Ltd.<\/a><\/strong>, stated that health remains a priority for individuals. In line with Eastern beliefs, particularly in China, it is believed that bird\u2019s nests possess a cooling effect. These nests have been utilized for health and skincare purposes since the Tang Dynasty. In addition, Thai tourism has shown signs of overall recovery.<\/p>\n<p data-sourcepos=\"11:1-11:935\">The number of international tourists visiting Thailand in 2024 totaled 35,545,714 people, including 6,733,162 Chinese tourists (data from the Ministry of Tourism and Sports). The company has identified a growth opportunity within the Chinese tourist segment. It has collaborated with ChaTraMue, a leading Thai tea brand popular among tourists, to introduce a new drink item, \u2018Osmanthus Oolong Tea with Bird&#8217;s Nest.\u2019 This initiative aims to attract Chinese tourists visiting Thailand during the Chinese New Year festival.<\/p>\n<p data-sourcepos=\"13:1-13:566\">This collaboration also strengthens the position of the market leader in beverages containing genuine bird\u2019s nest, which includes NANA (N-Acetylneuraminic acid) or Sialic Acid, a distinctive component of genuine bird\u2019s nest, and 16 types of amino acids. When paired with the aroma of high-quality oolong tea from ChaTraMue, it creates a healthy drink that caters to health-conscious individuals who appreciate the flavor of tea and the texture of authentic bird\u2019s nests. These nests have been carefully selected to meet the highest standards of BRAND\u2019S\u00ae Bird\u2019s Nest.<\/p>\n<p data-sourcepos=\"13:1-13:566\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2843\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2025\/01\/Brand-bird-nest-TheReporterAsia-2.jpg\" alt=\"ChaTraMue\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2025\/01\/Brand-bird-nest-TheReporterAsia-2.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2025\/01\/Brand-bird-nest-TheReporterAsia-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p data-sourcepos=\"15:1-15:547\">Miss Praonarin Ruangritthidech, Managing Director of Tiptari Co., Ltd. (ChaTraMue Shop), stated that BRAND\u2019S\u00ae Bird\u2019s Nest x ChaTraMue product represents a strategic marketing initiative, aiming to provide both Thai and international customers with new experiences through the introduction of the new product, \u201cOsmanthus Oolong Tea with Bird&#8217;s Nest.\u201d ChaTraMue selects only the top leaves and blends them with Osmanthus Flower for a golden yellow tea with a gentle aroma. This tea pairs well with bird&#8217;s nest, promoting refreshment and good health.<\/p>\n<p data-sourcepos=\"17:1-17:290\">This product is available at 39 ChaTraMue branches nationwide, including Suvarnabhumi Airport, King Power Rangnam, Siam Paragon, Yaowarat, IconSiam, Terminal 21 Pattaya, Central Sriracha, Central Chanthaburi, Central Phuket, Central Hat Yai, Central Festival Chiang Mai, and The Mall Korat.<\/p>\n<p data-sourcepos=\"19:1-19:371\">To celebrate the Chinese New Year, the special promotion offers \u2018Osmanthus Oolong Tea with Bird&#8217;s Nest\u2019 at a discounted price of 139 baht (down from the regular price of 195 baht). Customers will also receive a \u201cChinese New Year Lucky Bag,\u201d a premium red cloth bag with gold printing, one cup per bag, available from 20 January to 9 February 2025, or while supplies last.<\/p>\n<p data-sourcepos=\"21:1-21:117\"><strong>#BRANDS\u00aeBird&#8217;sNest #ChaTraMue #OsmanthusOolongTeawithBird&#8217;sNest #ChineseNewYear #HealthDrink #ChineseTourist<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok, Thailand &#8211; BRAND\u2019S\u00ae Bird\u2019s Nest by Suntory Beverage &amp; Food (Thailand) Co., Ltd, the leader of health enrichment products under the BRAND\u2019S trademark in Thailand and Asia, partnered with \u201cChaTraMue\u201d to introduce a new premium drink in celebration of&#8230; <\/p>\n","protected":false},"author":1,"featured_media":2842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2770,2771,2773,2774,2277,2772],"class_list":["post-2841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-brandsbirdsnest","tag-chatramue","tag-chinesenewyear","tag-chinesetourist","tag-healthdrink","tag-osmanthusoolongteawithbirdsnest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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