Bangkok, Thailand<\/strong> \u2013 Amidst the rapidly changing economic dynamics of the Asian region, Messe D\u00fcsseldorf, one of the world’s leading trade fair organizers based in Germany, has announced a significant strategic direction to reaffirm its commitment to the Asian market and strengthen Thailand’s position as a crucial industrial and MICE (Meetings, Incentives, Conferences, Exhibitions) hub for the ASEAN region. This involves preparations for an extensive series of nine major international trade fairs throughout 2025.<\/p>\n A key first step is the organizational restructuring and the introduction of the new brand identity, “Messe D\u00fcsseldorf for Asia” (MDfA)<\/strong>. This initiative unites the network of subsidiaries across China, India, Japan, and Southeast Asia under one coordinated structure, headquartered regionally in Singapore. This restructuring aims to increase operational agility, respond more swiftly to evolving market needs, and foster closer collaboration among the Asian offices.<\/p>\n Mr. Gernot Ringling, Managing Director of Messe D\u00fcsseldorf Asia (MDA)<\/strong>, commented on the region’s significance: “Asia has long been an essence of Messe D\u00fcsseldorf\u2019s global trade fair network. We feel this is the powerhouse for the next decades, the economic powerhouse. The establishment of Messe D\u00fcsseldorf for Asia signifies our plan to further strengthen our footprint in Asia, and also to become a bit more independent from the HQ. As we all know, all business is local, so we want to focus more on Asia here.”<\/p>\n Concurrently, the company launched “MEDICARE ASIA,”<\/strong> a specialized exhibition network dedicated to medical technology, healthcare innovation, and rehabilitation. This network will function as a Competence Center, nurturing and driving the growth of related trade fairs across Asia, including MEDICAL FAIR (medical technology and healthcare solutions), MEDICAL MANUFACTURING (materials, components, advanced device production), and REHACARE (rehabilitation, prevention, integration, assistive care). With its base in Singapore, MEDICARE ASIA will strategically expand into key markets like India (Delhi, Mumbai) and China (Suzhou).<\/p>\n “We have so many medical shows now all over Asia, and that’s why we have to focus that even more, be a bit more independent from D\u00fcsseldorf. That’s why we founded MEDICARE ASIA,” Mr. Ringling<\/strong> added.<\/p>\n<\/blockquote>\n These strategic efforts contributed significantly to Messe D\u00fcsseldorf’s strong performance in 2024, achieving global revenue of approximately \u20ac392 million (approx. 15 billion baht) and profits of around \u20ac60 million (over 2.4 billion baht).<\/p>\n The decision to allocate resources and restructure towards the Asian market is backed by compelling economic growth trends. Presentation data highlighted Asia’s emergence as a significant economic powerhouse, being the world’s second-most integrated trade region after the European Union. Intra-regional trade value accounted for nearly 57% in 2022, demonstrating the strength of the internal market.<\/p>\n Meanwhile, Southeast Asia and India are poised to benefit from shifting global trade dynamics, particularly trade tensions between China and the West, with ASEAN’s global trade projected to grow by US$1.2 trillion soon. Furthermore, Asia’s healthcare market is expected to surge, reaching US$5 trillion by 2030, contributing 40% to global healthcare sector growth. Key drivers include a rising middle class and an aging population expected to hit 1.3 billion by 2050, demanding significantly more healthcare services.<\/p>\n “These are mind-boggling numbers, and obviously, as it’s happening, a lot of international companies want to be part of it,” Mr. Ringling<\/strong> noted.<\/p>\n<\/blockquote>\n Within Asia, ASEAN is forecast to become the world’s fourth-largest economy by 2030 and remains a strong manufacturing hub, benefiting from production shifts out of China. The region has the potential to generate up to US$600 billion annually in additional manufacturing output and create up to 140,000 jobs yearly. Foreign Direct Investment (FDI) into ASEAN reached a remarkable US$234 billion in 2023, with the electronics and electrical industry being the largest recipient.<\/p>\n Within the dynamic ASEAN region, Messe D\u00fcsseldorf Asia identifies Thailand as its largest market and a strategic center. Thailand boasts the second-largest economy in ASEAN, is a fast-growing industrial and economic hub, ranked 25th globally for competitiveness (IMD 2024), and holds a respectable 41st position in the Global Innovation Index (2024). It serves as a second home for numerous global Multinational Enterprises (MNEs) and is a robust supply chain hub, particularly strong in automotive and parts, automatic data processing machines (computers), precious stones & jewelry, rubber products, and machinery \u2013 sectors where Messe D\u00fcsseldorf has significant exhibition expertise.<\/p>\n “Thailand and Indonesia are slated to be among the top choice favorable countries for foreign investors,” Mr. Ringling stated, adding that Thailand’s manufacturing sector contributes a remarkable 27% to its GDP, higher than many regional peers.<\/p>\n The Thai government’s focus on S-Curve industries (including comprehensive medical services, EVs, logistics, e-commerce), significant infrastructure investments (Map Ta Phut Port, Laem Chabang Port Phase 3, high-speed three-airport rail link expected to start construction in 2025), and policies promoting Thailand as Asia’s leading MICE destination further solidify the country’s appeal. Thailand’s robust MICE industry performance, evidenced by TCEB<\/a> data showing over 25 million MICE travelers generating over 148 billion baht in income in 2024, and strong regional rankings (No. 2 in ASEAN for ICCA<\/a>-qualified conventions, No. 1 in ASEAN for trade fair space by UFI in 2023), underlines its capacity to host large-scale international events.<\/p>\n Messe D\u00fcsseldorf Asia is not new to the Thai market. The company held its first exhibition in 1997 at the Bangkok International Trade and Exhibition Centre (BITEC) Bangna, marking 28 years of presence. “We are not new to Thailand; we are committed to Thailand, and we are very happy here. We faced so many different things over the years… coups, COVID, name it, we had it all. But the industry is resilient, and they come back strongly,” Mr. Ringling affirmed, emphasizing the long-term partnership.<\/p>\n Driven by confidence in the potential of the Thai market and the wider region, Messe D\u00fcsseldorf Asia is preparing an extensive lineup of nine major international trade fairs in 2025, all to be held at BITEC Bangna:<\/p>\n A special highlight for MEDICAL FAIR THAILAND 2025 is the announcement of a significant partnership: the inaugural co-location of “GITEX DIGI HEALTH BIOTECH Thailand.”<\/strong> Leveraging the global GITEX brand, this new event will showcase digital health and biotech solutions and innovations from leading tech companies and startups in fields like AI, Cybersecurity, Mobility, and more. Managed by KAOUN International, this co-location aims to create synergy and present a fresh dimension of health technology under the theme “Redefining Health Tech through Digital Innovation.”<\/p>\n “We are very happy to announce that KAOUN International will co-locate GITEX next to Medical Fair Thailand, which is somewhat a marriage made in heaven,” said Mr. Ringling.<\/p>\n<\/blockquote>\n Messe D\u00fcsseldorf Asia emphasizes that its trade fairs in Thailand play a crucial role in “Bringing the world to Thailand,” acting as regional extensions of world-leading exhibitions in Germany. This makes global innovation, technologies, machinery, and solutions more accessible to Thai and ASEAN businesses, helping local industries raise standards, build resilience, and enhance global competitiveness, especially focusing on current industry demands for material quality, advanced technology, precision machinery, and safety.<\/p>\n “These trade fair series are set to draw a strong showing of international exhibitors and visitors including trade professionals and industry leaders across sectors, bringing together over 40,000 attendees from around the world. These events go far beyond immediate business transactions\u2014they serve as platforms for knowledge exchange, technology transfer, and cross-border collaboration. In doing so, they play an important role in advancing Thailand\u2019s industrial capabilities, deepening global connections, and reinforcing the country\u2019s standing as a competitive force in the international marketplace,\u201d Mr. Ringling concluded.<\/p>\n The staging of these nine major trade fairs in 2025 clearly reflects Messe D\u00fcsseldorf Asia’s confidence in the potential of Thailand and the ASEAN region as a dynamic economic and industrial center, providing a vital platform to drive innovation and create business opportunities for entrepreneurs both locally and internationally.<\/p>\n #MesseD\u00fcsseldorfAsia #TradeFairs #ThailandMICE #ASEANEconomy #MedicalFairThailand #PackPrintInternational #Industry #Exhibitions #ThaiEconomy #Investment #BITEC #CorruTecAsia #wireSoutheastAsia #TubeSoutheastAsia #GIFASoutheastAsia #METECSoutheastAsia #PlasticsRubberThailand #CIOSHThailand #GITEXDigiHealthBiotech<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Messe D\u00fcsseldorf Asia, a world-leading trade fair organizer, has unveiled its new “Messe D\u00fcsseldorf for Asia” branding and launched the “MEDICARE ASIA” medical network. Reinforcing Thailand’s position as a key industrial and MICE hub in ASEAN, the company is preparing… <\/p>\n","protected":false},"author":1,"featured_media":3160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[38,3366,1247,3365,561,444,57,571,160,877,3369,816,1904,1237,3367,3368,11,547,37,878],"class_list":["post-3159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival","tag-asean","tag-bitec","tag-economy","tag-exhibitions","tag-healthcare","tag-innovation","tag-investment","tag-manufacturing","tag-medical","tag-messe-dusseldorf-asia","tag-metallurgy","tag-mice","tag-packaging","tag-plastics","tag-printing","tag-rubber","tag-safety","tag-technology","tag-thailand","tag-trade-fairs"],"yoast_head":"\nLaunching “Messe D\u00fcsseldorf for Asia” and “MEDICARE ASIA” to Embrace Growth<\/strong><\/h3>\n
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Why “Asia” and “ASEAN”? The New Powerhouse of the Century<\/strong><\/h3>\n
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Flagship “Thailand”: ASEAN’s Hub for Industry, MICE, and Investment<\/strong><\/h3>\n
28 Years of Commitment Leading to 9 Major Events in 2025<\/strong><\/h3>\n
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GITEX Enters Health Sector, Co-locating with MEDICAL FAIR THAILAND for the First Time<\/strong><\/h3>\n
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Bringing the World to Thai Industry, Creating Business and Growth Opportunities<\/strong><\/h3>\n