{"id":3671,"date":"2025-07-24T22:06:22","date_gmt":"2025-07-24T15:06:22","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=3671"},"modified":"2025-07-24T22:06:22","modified_gmt":"2025-07-24T15:06:22","slug":"ais-thai-cambodian-border-crisis","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2025\/07\/ais-thai-cambodian-border-crisis\/","title":{"rendered":"AIS Offers Free Calls, Aid for Thai-Cambodian Border Crisis"},"content":{"rendered":"<p><span class=\"citation-113 citation-end-113\"><a href=\"https:\/\/thereporter.asia\/eng\/2025\/05\/ais-rrevenue-q1-cognitive-tech-co\/\">Advanced Info Service Public Company Limited<\/a> (AIS), Thailand&#8217;s leading digital infrastructure provider, has launched a series of urgent support measures in response to the unfolding situation at the Thai-Cambodian border. <\/span><span class=\"citation-112 citation-end-112\">Announced on July 24, 2025, the initiative underscores the company&#8217;s commitment to national welfare by ensuring critical communication lines remain open for its customers and providing tangible aid to those affected. <\/span><\/p>\n<p><span class=\"citation-111 citation-end-111\"><b><span class=\"citation-113\">BANGKOK, THAILAND \u2014<\/span><\/b> In a move to facilitate emergency communications, AIS has enabled free calls for its customers currently roaming in Cambodia to key support centers. <\/span><span class=\"citation-110 citation-end-110\">This vital service, active from July 24 to July 31, 2025, is designed to ensure that Thai nationals can reach out for assistance without concern for cost during the critical period. <\/span><span class=\"citation-109 citation-end-109\">The company is also mobilizing its employee volunteer corps, &#8220;Aunjai Asa,&#8221; to prepare and distribute survival kits to civilians and officials impacted by the border events. <\/span><\/p>\n<p>The core of the telecommunications support provides free-of-charge calls to three essential numbers:<\/p>\n<ul>\n<li><span class=\"citation-108 citation-end-108\">The Royal Thai Embassy in Phnom Penh at +855 975 749 682 <\/span><\/li>\n<li><span class=\"citation-107 citation-end-107\">The Royal Thai Consulate-General in Siem Reap at +855 8660 8999 <\/span><\/li>\n<li><span class=\"citation-106 citation-end-106\">The 24-hour AIS Call Center at +66 2 078 9000 <\/span><\/li>\n<\/ul>\n<p>This multi-faceted response highlights the increasingly crucial role of telecommunication companies not just as service providers, but as essential partners in national crisis management. <span class=\"citation-105 citation-end-105\">By leveraging its robust network infrastructure and organizational resources, AIS is actively participating in the relief efforts, reflecting a deep-seated corporate philosophy of standing in solidarity with the Thai people. <\/span><\/p>\n<h3><b>Strategic CSR in a Time of Need<\/b><\/h3>\n<p>From a business and economic perspective, AIS&#8217;s actions represent a powerful execution of Corporate Social Responsibility (CSR) that aligns directly with its core operational strengths. In today&#8217;s market, where brand reputation and customer loyalty are invaluable assets, such proactive measures can have a significant long-term economic impact. By demonstrating a tangible commitment to customer welfare beyond commercial transactions, AIS reinforces its brand promise and strengthens its social license to operate.<\/p>\n<p><span class=\"citation-104 citation-end-104\">The initiative is a direct reflection of the company&#8217;s stated mission to be &#8220;\u0e40\u0e04\u0e35\u0e22\u0e07\u0e02\u0e49\u0e32\u0e07\u0e04\u0e19\u0e44\u0e17\u0e22&#8221; (to stand by the Thai people). <\/span> While the immediate cost of providing free roaming calls and aid packages is a factor, the investment in public trust and brand equity is likely to yield substantial returns. In the competitive telecommunications landscape, consumers are increasingly drawn to brands that exhibit strong corporate citizenship. <span class=\"citation-103 citation-end-103\">This response serves as a prominent case study in how a major corporation can deploy its resources for public good, fostering a positive image that resonates with its 50.8 million-strong customer base. <\/span><\/p>\n<p><span class=\"citation-102 citation-end-102\">Furthermore, the mobilization of the &#8220;Aunjai Asa&#8221; (Warm-hearted Volunteers) team to prepare survival kits demonstrates a commitment to employee engagement and corporate culture. <\/span><span class=\"citation-101 citation-end-101\">By involving its staff in humanitarian efforts, AIS fosters a sense of shared purpose and responsibility that transcends daily business operations, reflecting the organization&#8217;s &#8220;determination to stand by society in times of crisis.&#8221; <\/span><\/p>\n<h3><b>The Economic Importance of Digital Infrastructure in a Crisis<\/b><\/h3>\n<p>The situation at the border underscores the fundamental importance of resilient and accessible communication networks as a pillar of national security and economic stability. In any crisis, the ability to communicate is paramount for:<\/p>\n<ul>\n<li><b>Government and Security Coordination:<\/b> Enabling officials and emergency responders to coordinate their actions effectively.<\/li>\n<li><b>Public Safety:<\/b> Allowing affected individuals to contact family, receive official updates, and request emergency assistance.<\/li>\n<li><b>Economic Continuity:<\/b> Helping businesses in the region maintain contact with suppliers, employees, and customers, thereby mitigating economic disruption wherever possible.<\/li>\n<li><b>Combating Misinformation:<\/b> Providing reliable channels for the dissemination of verified information, which is crucial for preventing panic and maintaining order.<\/li>\n<\/ul>\n<p><span class=\"citation-100 citation-end-100\">AIS&#8217;s position as a leading digital infrastructure provider, with the country&#8217;s most extensive 5G network spectrum at 1460 MHz, places it in a unique position to provide this level of support. <\/span><span class=\"citation-99 citation-end-99\">The company&#8217;s vast network, serving over 45.7 million mobile subscribers, becomes a critical lifeline during such events. <\/span><\/p>\n<h3><b>A Pillar of Thailand&#8217;s Digital Economy<\/b><\/h3>\n<p><span class=\"citation-98 citation-end-98\">The capacity to launch such a swift and comprehensive response is rooted in AIS&#8217;s significant market presence and its strategic vision to become a &#8220;Cognitive Tech-Co.&#8221; <\/span> This vision extends beyond traditional telecommunications, aiming to leverage technology and data to intelligently serve customers and strengthen the nation&#8217;s digital backbone. The company&#8217;s operations are diversified across four key business groups, each contributing to its overall strength:<\/p>\n<ol start=\"1\">\n<li><b><span class=\"citation-97\">Mobile Phone Business:<\/span><\/b><span class=\"citation-97 citation-end-97\"> As the market leader with 45.7 million users, this division forms the core of its public-facing services and the primary channel for its current crisis response initiative. <\/span><span class=\"citation-96 citation-end-96\">Its leadership in 5G technology is central to supporting the high-bandwidth data needs of a modern economy. <\/span><\/li>\n<li><b><span class=\"citation-95\">High-Speed Home Internet:<\/span><\/b><span class=\"citation-95 citation-end-95\"> Through its brand AIS 3BB FIBRE3, the company serves 5.1 million households and businesses, providing the essential connectivity that underpins remote work, e-commerce, and digital entertainment. <\/span><\/li>\n<li><b>Enterprise Business Services:<\/b> This division provides critical digital solutions to corporate clients, supporting the digital transformation of Thai industries and enhancing their competitiveness.<\/li>\n<li><b><span class=\"citation-94\">Digital Services:<\/span><\/b><span class=\"citation-94 citation-end-94\"> This forward-looking segment encompasses a range of services that aim to improve the quality of life for Thais, aligning with the company&#8217;s broader goal of elevating the national economy. <\/span><\/li>\n<\/ol>\n<p>By investing heavily in these areas, AIS not only drives its own growth but also contributes significantly to the robustness of Thailand&#8217;s digital economy. The current support measures at the border are a real-world application of this extensive infrastructure, demonstrating its value beyond commercial use and affirming the company&#8217;s integral role in the fabric of Thai society.<\/p>\n<p><strong>#AIS #Thailand #Cambodia #BorderSituation #CSR #Telecommunications #CorporateResponsibility #AISCares #AunjaiAsa #DigitalInfrastructure #EconomicNews #CrisisResponse<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advanced Info Service Public Company Limited (AIS), Thailand&#8217;s leading digital infrastructure provider, has launched a series of urgent support measures in response to the unfolding situation at the Thai-Cambodian border. Announced on July 24, 2025, the initiative underscores the company&#8217;s&#8230; <\/p>\n","protected":false},"author":1,"featured_media":3672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1159,652,294,28,1234,4205,3227,4206,4207,1463,4204,3288],"class_list":["post-3671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-csr","tag-5g","tag-advanced-info-service","tag-ais","tag-corporate-social-responsibility","tag-crisis-response","tag-economic-news","tag-humanitarian-aid","tag-southeast-asia-business","tag-telecommunications","tag-thai-cambodian-border","tag-thailand-economy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AIS Offers Free Calls, Aid for Thai-Cambodian Border Crisis - TheReporterAsia\/eng<\/title>\n<meta name=\"description\" content=\"AIS has launched a series of urgent support measures in response to the unfolding situation at the Thai-Cambodian border.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thereporter.asia\/eng\/2025\/07\/ais-thai-cambodian-border-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AIS Offers Free Calls, Aid for Thai-Cambodian Border Crisis - 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