{"id":3794,"date":"2025-08-29T08:06:59","date_gmt":"2025-08-29T01:06:59","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=3794"},"modified":"2025-08-29T08:06:59","modified_gmt":"2025-08-29T01:06:59","slug":"nba-ais-streaming-thailand","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2025\/08\/nba-ais-streaming-thailand\/","title":{"rendered":"NBA and AIS Announce Major Multiyear Streaming Deal for Thailand"},"content":{"rendered":"

In a landmark move for sports broadcasting in Southeast Asia, the National Basketball Association<\/a> (NBA) and Thailand’s leading digital service provider, Advanced Info Service (AIS)<\/a>, have unveiled a multiyear collaboration. <\/span>The partnership will make AIS’s streaming service, AIS PLAY, the new home for select NBA games and programming for fans in Thailand, beginning with the 2025-26 season. <\/span><\/h3>\n

BANGKOK, THAILAND<\/b> \u2013 The American professional basketball league is set to dramatically increase its presence in Thailand through a strategic alliance with the nation’s largest mobile operator. Announced on August 27, 2025, the deal ensures that paid subscribers of AIS PLAY will have access to a wealth of NBA content, signaling a significant shift in the country’s sports media landscape and a major content acquisition for the Thai telecommunications giant. <\/span><\/p>\n

The collaboration, facilitated through MIMO Tech Co. Ltd., a wholly owned subsidiary of AIS, will see the launch of a dedicated sports channel on the AIS PLAY platform. <\/span>Starting with the tip-off of the 2025-26 NBA season on October 21, 2025, Thai fans will be able to stream select regular-season games, key playoff matchups, and the entirety of the Conference Finals. <\/span>The package also includes marquee league events such as the star-studded NBA All-Star weekend and the annual NBA Draft. <\/span><\/p>\n

Furthermore, the agreement includes broadcast rights for the league’s championship series, with AIS PLAY set to deliver the NBA Finals to its subscribers every other year, commencing with the 2026-27 season. <\/span><\/p>\n

A Strategic Slam Dunk for AIS<\/h3>\n

For AIS, this partnership represents a pivotal move to solidify its position as a dominant force not just in telecommunications but in the broader digital content and entertainment sector. The company, which serves a customer base of over 51.1 million, including 46 million mobile users and over 5.14 million broadband customers, sees this as a crucial step in enriching its content portfolio and delivering unparalleled value to its subscribers. <\/span><\/p>\n

Pratthana Leelapanang, Deputy Chief Executive Officer and Chief Operating Officer at AIS<\/strong>, emphasized the strategic importance of the deal. “We are truly delighted to work with the NBA, the world\u2019s most renowned and popular professional basketball league,\u201d he stated. <\/span>“This marks a significant milestone that reinforces AIS\u2019s leadership in sports and entertainment platforms in Thailand. This collaboration not only enriches the global content offering on AIS PLAY but also allows Thai basketball fans to enjoy the NBA experience more closely and consistently.” <\/span><\/p>\n

The move is intrinsically linked to AIS’s core business. By securing exclusive rights to highly sought-after live sports content, AIS creates a powerful incentive for customer acquisition and retention in a competitive market. The quality and stability of live sports streaming are heavily dependent on the underlying network infrastructure. AIS aims to leverage this partnership to showcase the capabilities of its high-speed 5G mobile network and its AIS 3BB FIBRE3 broadband services, creating a symbiotic relationship between premium content and premium connectivity. <\/span><\/p>\n

Leelapanang<\/strong> added, “Backed by our high-quality mobile and fixed broadband networks, we aim to grow the NBA fanbase in Thailand and help drive the sport\u2019s development in the country.\u201d <\/span>This statement aligns with AIS’s broader corporate vision of transitioning into a “Cognitive Tech-Co,” a smart technology organization that goes beyond providing infrastructure to actively enhancing the digital life of the Thai people. <\/span><\/p>\n

NBA Deepens its Roots in Southeast Asia<\/h3>\n

From the NBA’s perspective, the collaboration is a key component of its ongoing international growth strategy, with a particular focus on the digitally-native and populous markets of Southeast Asia. The league has established a major international presence, with games and programming available in 214 countries and territories in 60 languages, and its global appeal is undeniable. <\/span>The start of the 2024-25 season featured a record-tying 125 international players from 43 countries, highlighting the sport’s expanding global talent pool and fanbase. <\/span><\/p>\n

Partnering with a market leader like AIS provides the NBA with direct access to a vast and engaged audience in Thailand. It’s a strategic move to broaden its reach, deepen fan connections, and create a stable, legitimate platform for consumption, thereby combating piracy and ensuring a high-quality viewer experience.<\/p>\n

Wayne Chang, NBA Asia Managing Director<\/strong>, commented on the shared vision of the partnership. “AIS shares our commitment to growing basketball and the NBA in Thailand,\u201d said Chang. <\/span>\u201cWe look forward to leveraging AIS\u2019 expansive network to broaden the reach of our games and deepen Thai fans\u2019 connections with their favorite NBA teams and players.\u201d <\/span><\/p>\n

This approach reflects the NBA’s understanding of modern media consumption habits, where a strong digital and mobile-first strategy is paramount. The league has built one of the world’s largest social media communities, with over 2.5 billion likes and followers globally across its various platforms, and this deal ensures its premium live content is delivered through a similarly robust digital infrastructure. <\/span><\/p>\n

What This Means for Fans in Thailand<\/h3>\n

Thai basketball enthusiasts are the ultimate beneficiaries of this new alliance. Access to the games and programming will be streamlined through the AIS PLAY application, which is available for download on the App Store and Google Play for a wide range of devices, including smartphones, tablets, and smart TVs. <\/span><\/p>\n

Fans wishing to subscribe to the service to enjoy the NBA content are encouraged to follow AIS PLAY\u2019s official communication channels for forthcoming details on subscription packages and pricing. <\/span> The comprehensive offering, from the regular season grind to the high-stakes drama of the playoffs and marquee events, ensures a consistent and engaging viewing experience throughout the NBA calendar.<\/p>\n

The partnership is poised to not only satisfy the existing demand but also to cultivate a new generation of basketball fans in the kingdom. The consistent visibility of the world’s premier basketball league on a major local platform is expected to fuel interest in the sport at all levels, contributing to the grassroots development that both organizations have committed to supporting. <\/span><\/p>\n

As the worlds of sports media, technology, and telecommunications continue to converge, the NBA-AIS collaboration stands out as a forward-thinking model for the future of content delivery, promising to bring the excitement of world-class basketball closer than ever to the fans of Thailand.<\/p>\n

#NBA #AIS #AISPLAY #Thailand #Basketball #Streaming #SportsBiz #MediaRights #Telco #DigitalContent #5G<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In a landmark move for sports broadcasting in Southeast Asia, the National Basketball Association (NBA) and Thailand’s leading digital service provider, Advanced Info Service (AIS), have unveiled a multiyear collaboration. The partnership will make AIS’s streaming service, AIS PLAY, the… <\/p>\n","protected":false},"author":1,"featured_media":3795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[28,92,4336,4070,4335,4338,4339,3952,4337,1463,37,4340],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-ais","tag-ais-play","tag-basketball","tag-digital-entertainment","tag-nba","tag-nba-asia","tag-pratthana-leelapanang","tag-sports-broadcasting","tag-streaming-rights","tag-telecommunications","tag-thailand","tag-wayne-chang"],"yoast_head":"\nNBA and AIS Announce Major Multiyear Streaming Deal for Thailand - TheReporterAsia\/eng<\/title>\n<meta name=\"description\" content=\"NBA and Thailand's leading digital service provider, Advanced Info Service (AIS), have unveiled a multiyear collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thereporter.asia\/eng\/2025\/08\/nba-ais-streaming-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA and AIS Announce Major Multiyear Streaming Deal for Thailand - 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