{"id":3848,"date":"2025-09-22T14:53:07","date_gmt":"2025-09-22T07:53:07","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=3848"},"modified":"2025-09-22T14:53:07","modified_gmt":"2025-09-22T07:53:07","slug":"fujifilm-print-market","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2025\/09\/fujifilm-print-market\/","title":{"rendered":"FUJIFILM Cements Dominance in Thailand’s Evolving Print Market"},"content":{"rendered":"

FUJIFILM Business Innovation (Thailand) has decisively solidified its leadership in the nation’s competitive digital production printing sector, capturing a commanding 34% market share in 2024. <\/span>The company has unveiled an ambitious strategy to not only maintain but significantly expand its influence, targeting a 40% market share by 2025. <\/span>This forward-looking roadmap is built on a foundation of comprehensive technological solutions, a deep understanding of evolving market demands, and an unwavering commitment to driving the Thai printing industry towards a more digital and sustainable future. <\/span><\/h3>\n

Bangkok, Thailand<\/span><\/b> \u2013 <\/span>The announcement comes as the Thai printing and packaging industry demonstrates robust health, with projected growth of 4-4.2% this year, translating to an estimated total market value of \u0e3f350 billion. <\/span>With further expansion of over 4.7% anticipated for 2026, FUJIFILM is strategically positioning itself to capitalize on this upward trajectory, particularly within the high-growth digital printing segment, which is forecast to surge by 6.64% by 2027. <\/span><\/p>\n

A Strategy Built on Trust and Performance<\/b><\/h4>\n

FUJIFILM’s current market leadership is no accident. It is the result of a deliberate focus on quality, reliability, and exceptional after-sales service, which has cultivated deep trust among its clientele. <\/span>This success is further evidenced by the impressive performance of its Graphic Communication (GC) business group, which reported a remarkable 22% increase in sales in the first quarter of this year compared to the same period last year. <\/span>This strong momentum underscores the market’s positive reception to the company’s offerings and strategic direction. <\/span><\/p>\n

Mr. Masaaki Yanagiya, President of FUJIFILM Business Innovation (Thailand) Co., Ltd.<\/strong>, articulated the company’s vision, moving beyond the traditional role of a hardware supplier. “As an industry leader, FUJIFILM Business Innovation (Thailand) is not merely a printer supplier but a provider of comprehensive solutions that help customers transition their businesses into the digital era,” he stated. <\/span>“We offer products and solutions that cover all printing business requirements, supported by a team of experts dedicated to ensuring smooth and efficient operations for our customers.” <\/span><\/p>\n

This customer-centric approach is central to their plan to attract new businesses looking to leverage advanced technology for a competitive edge. <\/span><\/p>\n

Riding the Digital Wave: Responding to Modern Market Demands<\/b><\/h3>\n

The commercial printing landscape is undergoing a significant transformation. The industry is pivoting towards digital printing to meet the burgeoning demand for diverse, high-speed, and short-run print jobs. <\/span> This shift is driven by several key factors that FUJIFILM is uniquely positioned to address:<\/p>\n