{"id":40,"date":"2023-10-31T00:42:44","date_gmt":"2023-10-31T00:42:44","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=40"},"modified":"2023-10-31T00:42:44","modified_gmt":"2023-10-31T00:42:44","slug":"lotte-pop-now","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2023\/10\/lotte-pop-now\/","title":{"rendered":"LOTTE introduces latest delight \u2013 POP NOW, joined by Bright Norraphat as Product Presenter"},"content":{"rendered":"

LOTTE is taking the lead within the snack industry once again by introducing its latest creation, POP NOW, a rich and crunchy chocolate<\/span> snack under the concept of \u201cHappy\u2026Have POP NOW\u201d. This remarkable debut is primed to intensify the thrill within Thailand\u2019s chocolate market. With a substantial marketing budget and streamlined production capabilities, this new chocolate launch campaign is strategically positioned to capture the attention of a wide range of consumers nationwide. The launch is set to gain further momentum with the inclusion of Norraphat \u2018Bright\u2019 Vilaiphan as the product presenter. This grand unveiling aims to infuse fresh dynamism into Thailand\u2019s chocolate market.<\/u><\/u><\/span><\/u>\u00a0<\/u><\/span><\/p>\n

POP NOW presents its unique characteristics through its name: “POP” conveys its practical advantages, highlighting a spherical delight with an irresistibly crisp texture and a luxurious cocoa intensity. Alongside this, “NOW\u201d symbolizes the emotional perks of convenience, prepared to be relished whenever and wherever desired. This concept emphasizes how POP NOW stands as the ultimate snack for those in search of a fleeting pause, offering a mood-elevating encounter within a single bite that not only brightens your day but also infuses it with a burst of positivity and brightness, leaving you refreshed and invigorated.<\/u><\/u><\/u>\u00a0<\/u><\/p>\n

Mr. Sadafumi Matsushita Managing Director, Thai Lotte Co., Ltd<\/a>. <\/b><\/span>said, \u201cSince 1948, LOTTE has remained at the forefront, consistently offering high-quality products that are cherished and relied upon to enrich the lives of people. Our product portfolio includes iconic items such as Koala\u2019s March, Toppo, Lotte Xylitol, and many more. These contribute to LOTTE\u2019s robust brand presence, fostering unmatched recognition and trust. <\/span><\/p>\n

With this ethos in mind, we are thrilled to unveil our latest creation, ‘POP NOW’, designed to provide a delightful encounter with refined chocolate flavors. The gratifyingly crispy texture is achieved through the integration of two layers of crispy cereal. This innovation not only satiates hunger but also elevates uplift one\u2019s mood, whether amidst a busy schedule, engrossed in tasks, or enjoying a break.\u00a0 Each bite-sized piece is coated with shellac to prevent messy hands, making it an effortless pleasure to relish this snack.”<\/u><\/u><\/span><\/p>\n

\"LOTTE\"<\/p>\n

Thai Lotte is delighted to introduce Norraphat \u2018Bright\u2019 Vilaiphan<\/b> as the official brand presenter, adding a relatable human dimension into the brand. Bright’s presence in everyday life perfectly aligns with how POP NOW seamlessly integrates into the lives of genuine individuals. His smart, down-to-earth, stylish, and multifaceted persona which encompasses attributes such as extraversion, intuitiveness, a strong sense of feeling, a delightful sense of humor, and classiness, makes him an ideal representative for the intended audience, particularly office professionals.<\/u><\/u><\/span><\/u>\u00a0<\/u><\/span><\/p>\n

For the marketing campaign, the company has increased the marketing budget by 32% to welcome this new brand and support the comprehensive marketing strategy designed to boost sales in this chocolate category. Moreover, the company have plans to allocate an additional budget increasing by 11% for the next year, enabling it to firmly establish our presence in the market. This investment will be strategically employed to establish a strong presence across multiple platforms, with a primary emphasis on crafting immersive and unforgettable engagements.<\/span><\/p>\n

The marketing endeavor will commence with a captivating television advertisement, effectively capturing the joyous sensation of savoring POP NOW. Additionally, the strategy includes extensive out-of-home advertising, strategically placed in high-traffic locations as well as the bustling area of the BTS Skytrain, and always-on contents throughout the year, ensuring that the exhilarating experience of indulging in POP NOW reaches a wider audience, creating a lasting impression of delight and satisfaction. This multi-faceted approach guarantees a memorable and impactful campaign that resonates with consumers. Through this campaign, LOTTE aims to forge a lasting connection with consumers, while effectively illustrating how POP NOW chocolate has the power to promptly uplift their moods and rejuvenate their day following the \u201cHappy\u2026Have POP NOW\u201d concept.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

LOTTE is taking the lead within the snack industry once again by introducing its latest creation, POP NOW, a rich and crunchy chocolate snack under the concept of \u201cHappy\u2026Have POP NOW\u201d. 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