{"id":4887,"date":"2026-08-05T21:19:28","date_gmt":"2026-08-05T14:19:28","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=4887"},"modified":"2026-08-05T21:19:28","modified_gmt":"2026-08-05T14:19:28","slug":"cp-axtra-happy-healthy-mall-strategy","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/08\/cp-axtra-happy-healthy-mall-strategy\/","title":{"rendered":"CP AXTRA Launches \u201cHappy &#038; Healthy Mall\u201d Strategy to Upgrade Retail Spaces"},"content":{"rendered":"<p id=\"p-rc_888143532c09b88c-43\" data-path-to-node=\"1\"><span data-path-to-node=\"1,1\"><span class=\"citation-86\">CP AXTRA Public Company Limited, the operator of Makro and Lotus\u2019s, has officially launched its \u201cHappy &amp; Healthy Mall\u201d strategy<\/span><\/span><span data-path-to-node=\"1,3\">. <\/span><span data-path-to-node=\"1,5\"><span class=\"citation-85\">The initiative transforms traditional retail and wholesale stores across Thailand into vibrant, integrated community spaces designed to support consumers across five generations<\/span><\/span><span data-path-to-node=\"1,7\">.<\/span><\/p>\n<p id=\"p-rc_888143532c09b88c-44\" data-path-to-node=\"2\"><span data-path-to-node=\"2,1\"><span class=\"citation-84\">As part of this initiative, the company will advance the development and renovation of 60 projects in 29 provinces between 2026 and 2027<\/span><\/span><span data-path-to-node=\"2,3\">. <\/span><span data-path-to-node=\"2,5\"><span class=\"citation-83\">This strategic expansion will increase CP AXTRA\u2019s total shopping mall and rental footprint by 13%, reaching over 1.13 million square meters<\/span><\/span><span data-path-to-node=\"2,7\">. <\/span><span data-path-to-node=\"2,9\"><span class=\"citation-82\">The roadmap includes 10 projects set to open in 2026, followed by an additional 50 projects in 2027<\/span><\/span><span data-path-to-node=\"2,11\">.<\/span><\/p>\n<h2 data-path-to-node=\"3\">Transforming Retail Outlets into Multi-Generational Community Hubs<\/h2>\n<p id=\"p-rc_888143532c09b88c-45\" data-path-to-node=\"4\"><span data-path-to-node=\"4,1\"><span class=\"citation-81\">The &#8220;Happy &amp; Healthy Mall&#8221; strategy addresses evolving consumer behaviors by redefining shopping centers as everyday living spaces<\/span><\/span><span data-path-to-node=\"4,3\">. <\/span><span data-path-to-node=\"4,5\"><span class=\"citation-80\">Built on four primary development formats\u2014Lotus\u2019s, Hybrid Store, Oasis, and Destination Creation\u2014the strategy tailors each location to the unique context and lifestyle needs of its surrounding community<\/span><\/span><span data-path-to-node=\"4,7\">.<\/span><\/p>\n<p id=\"p-rc_888143532c09b88c-46\" data-path-to-node=\"5\"><span data-path-to-node=\"5,1\"><span class=\"citation-79\">Benchawan Ongsri, Chief Mall Officer, Mall &amp; Property Group at CP AXTRA Public Company Limited, highlighted the scope of this transformation<\/span><\/span><span data-path-to-node=\"5,3\">. <\/span><span data-path-to-node=\"5,5\"><span class=\"citation-78\">\u201cThe future of retail extends beyond bigger stores<\/span><\/span><span data-path-to-node=\"5,7\">. <\/span><span data-path-to-node=\"5,9\"><span class=\"citation-77\">It lies in spaces where people truly want to spend their time<\/span><\/span><span data-path-to-node=\"5,11\">. <\/span><span data-path-to-node=\"5,13\"><span class=\"citation-76\">The \u2018Happy &amp; Healthy Mall\u2019 strategy represents one of CP AXTRA\u2019s largest shopping-center development and renovation programs in years<\/span><\/span><span data-path-to-node=\"5,15\">. <\/span><span data-path-to-node=\"5,17\"><span class=\"citation-75\">Far more than a simple expansion, it is a strategic investment in a future-ready retail model that seamlessly integrates food, health, lifestyle, and community\u2014elevating Makro and Lotus\u2019s from traditional wholesale and retail stores into vibrant destinations where people return every day<\/span><\/span><span data-path-to-node=\"5,19\">.\u201d<\/span><\/p>\n<p id=\"p-rc_888143532c09b88c-47\" data-path-to-node=\"6\"><span data-path-to-node=\"6,1\"><span class=\"citation-74\">To maximize quality traffic and sustainable growth, the hypermarket serves as a core anchor, connecting dining, services, and lifestyle experiences throughout the property<\/span><\/span><span data-path-to-node=\"6,3\">. <\/span><span data-path-to-node=\"6,5\"><span class=\"citation-73\">\u201cAt the heart of every project, we are elevating the Hypermarket to serve as the Traffic Anchor, connecting shopping, everyday living, and experiences across the entire mall to create mutual growth between the Hypermarket and shopping mall<\/span><\/span><span data-path-to-node=\"6,7\">. <\/span><span data-path-to-node=\"6,9\"><span class=\"citation-72\">At the same time, we curate the right tenant mix for each community by blending national and local brands that resonate with younger generations <\/span><\/span><span data-path-to-node=\"6,12\"><span class=\"citation-71\">,\u201d Ongsri added<\/span><\/span><span data-path-to-node=\"6,14\">.<\/span><\/p>\n<h2 data-path-to-node=\"7\">Four Strategic Pillars to Drive Engagement and Sustainability<\/h2>\n<p id=\"p-rc_888143532c09b88c-48\" data-path-to-node=\"8\"><span data-path-to-node=\"8,1\"><span class=\"citation-70\">Every Happy &amp; Healthy Mall project integrates four fundamental pillars: Food Destination, Lifestyle, Wellness, and Sustainability<\/span><\/span><span data-path-to-node=\"8,3\">. <\/span><span data-path-to-node=\"8,5\"><span class=\"citation-69\">The Food Destination pillar acts as a primary centerpiece, incorporating Lotus\u2019s EATERY alongside local eateries, national restaurant chains, Grab &amp; Go options, and dedicated food courts<\/span><\/span><span data-path-to-node=\"8,7\">.<\/span><\/p>\n<p id=\"p-rc_888143532c09b88c-49\" data-path-to-node=\"9\"><span data-path-to-node=\"9,1\"><span class=\"citation-68\">The Lifestyle and Wellness pillars aim to create all-day destinations for families and individuals<\/span><\/span><span data-path-to-node=\"9,3\">. <\/span><span data-path-to-node=\"9,5\"><span class=\"citation-67\">Features include curated fashion zones, IT repair centers (Fix &amp; More), and interactive children&#8217;s edutainment spaces like Plearnburi<\/span><\/span><span data-path-to-node=\"9,7\">. <\/span><span data-path-to-node=\"9,9\"><span class=\"citation-66\">Under the WellNext framework, participating locations integrate health, beauty, and fitness services, including fitness centers, dental clinics, spas, salons, and evening aerobics sessions<\/span><\/span><span data-path-to-node=\"9,11\">. <\/span><span data-path-to-node=\"9,13\"><span class=\"citation-65\">Additionally, the Sustainability pillar equips properties with EV charging stations within Mobility Hubs and flexible community event spaces<\/span><\/span><span data-path-to-node=\"9,15\">.<\/span><\/p>\n<figure id=\"attachment_4891\" aria-describedby=\"caption-attachment-4891\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4891\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Lotuss.webp\" alt=\"CP AXTRA Launches \u201cHappy &amp; Healthy Mall\u201d Strategy to Upgrade Retail Spaces\" width=\"750\" height=\"500\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Lotuss.webp 750w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Lotuss-300x200.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Lotuss-660x440.webp 660w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Lotuss-600x400.webp 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-4891\" class=\"wp-caption-text\">CP AXTRA Launches \u201cHappy &amp; Healthy Mall\u201d Strategy to Upgrade Retail Spaces<\/figcaption><\/figure>\n<h2 data-path-to-node=\"10\">Nationwide Rollout and Key Project Milestones for 2026<\/h2>\n<p id=\"p-rc_888143532c09b88c-50\" data-path-to-node=\"11\"><span data-path-to-node=\"11,1\"><span class=\"citation-64\">The rollout focuses on high-growth regions across Thailand, connecting economic hubs to drive regional economic growth<\/span><\/span><span data-path-to-node=\"11,3\">. Key developments scheduled for launch in 2026 include:<\/span><\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p id=\"p-rc_888143532c09b88c-51\" data-path-to-node=\"12,0,1\"><span data-path-to-node=\"12,0,1,0\"><b data-path-to-node=\"12,0,1,0\" data-index-in-node=\"0\"><span class=\"citation-63\">Happitat (Bang Na):<\/span><\/b><span class=\"citation-63\"> A mixed-use Destination Creation project integrating a shopping center, office facilities, and lifestyle spaces<\/span><\/span><span data-path-to-node=\"12,0,1,2\">. <\/span><span data-path-to-node=\"12,0,1,4\"><span class=\"citation-62\">Opening is scheduled for 21 August 2026<\/span><\/span><span data-path-to-node=\"12,0,1,6\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_888143532c09b88c-52\" data-path-to-node=\"12,1,1\"><span data-path-to-node=\"12,1,1,0\"><b data-path-to-node=\"12,1,1,0\" data-index-in-node=\"0\"><span class=\"citation-61\">Lotus\u2019s Khon Kaen:<\/span><\/b><span class=\"citation-61\"> A major regional lifestyle destination marking the Northeastern debut of IKEA and IKEA Food &amp; Drink, alongside anchors like Decathlon, 7-Eleven, True Branding Shop, and Lotus\u2019s EATS<\/span><\/span><span data-path-to-node=\"12,1,1,2\">. <\/span><span data-path-to-node=\"12,1,1,4\"><span class=\"citation-60\">Grand opening is set for 30 October 2026<\/span><\/span><span data-path-to-node=\"12,1,1,6\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_888143532c09b88c-53\" data-path-to-node=\"12,2,1\"><span data-path-to-node=\"12,2,1,0\"><b data-path-to-node=\"12,2,1,0\" data-index-in-node=\"0\"><span class=\"citation-59\">Lotus\u2019s Chiang Rai:<\/span><\/b><span class=\"citation-59\"> A lifestyle and dining hub featuring over 100 retail outlets and community spaces designed to reflect local identity<\/span><\/span><span data-path-to-node=\"12,2,1,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_888143532c09b88c-54\" data-path-to-node=\"12,3,1\"><span data-path-to-node=\"12,3,1,0\"><b data-path-to-node=\"12,3,1,0\" data-index-in-node=\"0\"><span class=\"citation-58\">Lotus\u2019s Mae Rim:<\/span><\/b><span class=\"citation-58\"> Developed under the &#8220;Happy Hills Community&#8221; concept, this location features Northern Thailand\u2019s first rooftop pickleball club alongside dedicated health services<\/span><\/span><span data-path-to-node=\"12,3,1,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_888143532c09b88c-55\" data-path-to-node=\"12,4,1\"><span data-path-to-node=\"12,4,1,0\"><b data-path-to-node=\"12,4,1,0\" data-index-in-node=\"0\"><span class=\"citation-57\">Lotus\u2019s Oasis (Choeng Thale, Phuket):<\/span><\/b><span class=\"citation-57\"> A community mall model combining Makro, Lotus\u2019s Go Fresh, and curated retail offerings tailored for local residents, tourists, and expatriates<\/span><\/span><span data-path-to-node=\"12,4,1,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p id=\"p-rc_888143532c09b88c-56\" data-path-to-node=\"13\"><span data-path-to-node=\"13,1\"><span class=\"citation-56\">CP AXTRA\u2019s expansion program directly supports long-term development across 29 provinces, strengthening its retail footprint across offline and online ecosystem channels<\/span><\/span><span data-path-to-node=\"13,3\">.<\/span><\/p>\n<p data-path-to-node=\"15\">#CPAXTRA, #Makro, #Lotuss, #HappyandHealthyMall, #RetailThailand, #PropertyDevelopment<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CP AXTRA Public Company Limited, the operator of Makro and Lotus\u2019s, has officially launched its \u201cHappy &amp; Healthy Mall\u201d strategy. The initiative transforms traditional retail and wholesale stores across Thailand into vibrant, integrated community spaces designed to support consumers across&#8230; <\/p>\n","protected":false},"author":1,"featured_media":4890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5778,5776,5777,400],"class_list":["post-4887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-community-spaces","tag-cp-axtra","tag-happy-healthy-mall","tag-retail-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happy &amp; Healthy Mall: CP AXTRA Upgrades Retail Spaces<\/title>\n<meta name=\"description\" content=\"Discover CP AXTRA&#039;s Happy &amp; Healthy Mall strategy transforming retail spaces into community hubs. 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