{"id":4905,"date":"2026-08-06T08:50:18","date_gmt":"2026-08-06T01:50:18","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=4905"},"modified":"2026-08-06T08:50:18","modified_gmt":"2026-08-06T01:50:18","slug":"happitat-indoor-digital-display","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/08\/happitat-indoor-digital-display\/","title":{"rendered":"Happitat Unveils Huge Indoor Digital Display with Immersive Shows"},"content":{"rendered":"<p id=\"p-rc_757d564d42ebe60a-706\" data-path-to-node=\"1\"><span data-path-to-node=\"1,1\"><span class=\"citation-2997\">Happitat, developed by Axtra Happitat Co., Ltd., a subsidiary of CP AXTRA, is setting a new benchmark for destination experiences with the launch of one of Southeast Asia&#8217;s largest and highest-resolution indoor digital displays<\/span><\/span><span data-path-to-node=\"1,3\">. <\/span><span data-path-to-node=\"1,5\"><span class=\"citation-2996\">Spanning 385 square metres with an ultra-fine P1.8 pixel pitch, this massive installation transforms traditional viewing into a dynamic &#8220;Magical Canvas&#8221;<\/span><\/span><span data-path-to-node=\"1,7\">. <\/span><span data-path-to-node=\"1,9\"><span class=\"citation-2995\">The official opening takes place on 21 August 2026, introducing high-tech interactive storytelling that allows visitors to step directly into digital worlds<\/span><\/span><span data-path-to-node=\"1,11\">.<\/span><\/p>\n<p id=\"p-rc_757d564d42ebe60a-707\" data-path-to-node=\"2\"><span data-path-to-node=\"2,1\"><span class=\"citation-2994\">Designed as a year-round creative platform, the space will host global artists, creators, and brands to present original immersive concepts<\/span><\/span><span data-path-to-node=\"2,3\">. <\/span><span data-path-to-node=\"2,5\"><span class=\"citation-2993\">The site debuts with two headline attractions: <\/span><i data-path-to-node=\"2,5\" data-index-in-node=\"47\"><span class=\"citation-2993\">The Butterfly Trail<\/span><\/i><span class=\"citation-2993\">, a Mixed Reality experience created by UK-based Pixel Artworks, and <\/span><i data-path-to-node=\"2,5\" data-index-in-node=\"135\"><span class=\"citation-2993\">Forest of Time<\/span><\/i><span class=\"citation-2993\">, an interactive production by Germany&#8217;s BoraBora Studios<\/span><\/span><span data-path-to-node=\"2,7\">. <\/span><span data-path-to-node=\"2,9\"><span class=\"citation-2992\">These launches represent the start of an evolving calendar of tech-driven entertainment designed to build deeper emotional connections between brands, stories, and visitors<\/span><\/span><span data-path-to-node=\"2,11\">.<\/span><\/p>\n<h2 data-path-to-node=\"4\">Interactive Tech and Phygital Layer at Grand Stairs<\/h2>\n<p id=\"p-rc_757d564d42ebe60a-708\" data-path-to-node=\"5\"><span data-path-to-node=\"5,1\"><span class=\"citation-2991\">At the core of Happitat\u2019s immersive design is the Grand Stairs, a purpose-built architectural space engineered for interactive media<\/span><\/span><span data-path-to-node=\"5,3\">. <\/span><span data-path-to-node=\"5,5\"><span class=\"citation-2990\">By incorporating a &#8220;Phygital Layer,&#8221; the venue merges physical architecture with digital graphics, changing passive audience observation into active story participation<\/span><\/span><span data-path-to-node=\"5,7\">. <\/span><span data-path-to-node=\"5,9\"><span class=\"citation-2989\">The system runs on a real-time rendering engine linked with the P1.8 LED display, enabling screen content to react immediately to audience movements and interactions via smartphones<\/span><\/span><span data-path-to-node=\"5,11\">.<\/span><\/p>\n<blockquote data-path-to-node=\"6\">\n<p id=\"p-rc_757d564d42ebe60a-709\" data-path-to-node=\"6,0\"><span data-path-to-node=\"6,0,1\"><span class=\"citation-2988\">&#8220;At Happitat, we believe technology creates the greatest value when it connects people with nature, sparks imagination, and brings people closer together,&#8221; said Orada Kerdhong, President of Axtra Happitat Co., Ltd. <\/span><\/span><span data-path-to-node=\"6,0,4\"><span class=\"citation-2987\">&#8220;That is why we do not use technology simply to amaze audiences, but as a medium for creating experiences that invite everyone to participate, engage, and create meaningful memories together. To us, true magic does not happen on the screen\u2014it happens in the moments when people discover, learn, and share experiences with one another.&#8221; <\/span><\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_757d564d42ebe60a-710\" data-path-to-node=\"7\"><span data-path-to-node=\"7,1\"><span class=\"citation-2986\">This setup offers brand partners a medium for real-time storytelling, replacing one-way messaging with participatory experiences<\/span><\/span><span data-path-to-node=\"7,3\">. <\/span><span data-path-to-node=\"7,5\"><span class=\"citation-2985\">The physical-digital convergence allows visitors to explore real and virtual environments simultaneously within the same physical venue<\/span><\/span><span data-path-to-node=\"7,7\">.<\/span><\/p>\n<h2 data-path-to-node=\"9\">Southeast Asia Debuts for Global Immersive Shows<\/h2>\n<p id=\"p-rc_757d564d42ebe60a-711\" data-path-to-node=\"10\"><span data-path-to-node=\"10,1\"><span class=\"citation-2984\">The launch features the Southeast Asian debut of <\/span><i data-path-to-node=\"10,1\" data-index-in-node=\"49\"><span class=\"citation-2984\">The Butterfly Trail<\/span><\/i><span class=\"citation-2984\">, following a successful run at Outernet London that drew over 4.1 million interactions in a single month<\/span><\/span><span data-path-to-node=\"10,3\">. <\/span><span data-path-to-node=\"10,5\"><span class=\"citation-2983\">Developed by Pixel Artworks, the experience guides guests through Professor Pelegrin\u2019s glasshouse, where they use smartphones to release virtual butterflies and launch nectar at chrysalises via augmented reality<\/span><\/span><span data-path-to-node=\"10,7\">. <\/span><span data-path-to-node=\"10,9\"><span class=\"citation-2982\">For its Thailand debut, the production features native Thai butterfly species found within the venue grounds<\/span><\/span><span data-path-to-node=\"10,11\">.<\/span><\/p>\n<blockquote data-path-to-node=\"11\">\n<p id=\"p-rc_757d564d42ebe60a-712\" data-path-to-node=\"11,0\"><span data-path-to-node=\"11,0,1\"><span class=\"citation-2981\">&#8220;The Butterfly Trail was created to make people feel as though they have stepped inside the story itself. Happitat\u2019s Grand Stairs provides the ideal stage to bring that vision to life, seamlessly combining space, technology, and storytelling into a truly immersive experience,&#8221; said Riaz Farooq, Senior Creative Director of Pixel Artworks. <\/span><\/span><span data-path-to-node=\"11,0,4\"><span class=\"citation-2980\">&#8220;The opportunity for visitors to immerse themselves in both a real forest environment and a mixed reality adventure within a single visit extends the journey far beyond the screen.&#8221; <\/span><\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_757d564d42ebe60a-713\" data-path-to-node=\"12\"><span data-path-to-node=\"12,1\"><span class=\"citation-2979\">Complementing this, BoraBora Studios presents <\/span><i data-path-to-node=\"12,1\" data-index-in-node=\"46\"><span class=\"citation-2979\">Forest of Time<\/span><\/i><span class=\"citation-2979\">, a multi-user experience focusing on ecosystem restoration<\/span><\/span><span data-path-to-node=\"12,3\">. <\/span><span data-path-to-node=\"12,5\"><span class=\"citation-2978\">Visitors collaborate using smartphones to generate a digital essence that awakens the &#8220;Ancient Guardians&#8221;\u2014virtual representations of endangered and extinct wildlife from Southeast Asia and across the world<\/span><\/span><span data-path-to-node=\"12,7\">. <\/span><span data-path-to-node=\"12,9\"><span class=\"citation-2977\">As participants unlock these animals, they build a collective digital archive known as the Forest Codex<\/span><\/span><span data-path-to-node=\"12,11\">.<\/span><\/p>\n<blockquote data-path-to-node=\"13\">\n<p id=\"p-rc_757d564d42ebe60a-714\" data-path-to-node=\"13,0\"><span data-path-to-node=\"13,0,1\"><span class=\"citation-2976\">&#8220;Forest of Time began with Happitat\u2019s vision of helping people build a meaningful connection with endangered wildlife, because we believe that connection is the first step toward conservation,&#8221; explained Florian Woegerer, Founder, CEO, and Creative Technologist of BoraBora Studios. <\/span><\/span><span data-path-to-node=\"13,0,4\"><span class=\"citation-2975\">&#8220;When people actively participate, have fun, and become part of the story, learning happens naturally. Our hope is that the experience not only sparks curiosity and environmental awareness, but also inspires visitors to protect and preserve the natural world.&#8221; <\/span><\/span><\/p>\n<\/blockquote>\n<figure id=\"attachment_4908\" aria-describedby=\"caption-attachment-4908\" style=\"width: 2012px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4908\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Happitat_Forest-of-Time-GS.webp\" alt=\"Happitat Unveils Huge Indoor Digital Display with Immersive Shows\" width=\"2012\" height=\"1132\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Happitat_Forest-of-Time-GS.webp 2012w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Happitat_Forest-of-Time-GS-300x169.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Happitat_Forest-of-Time-GS-1024x576.webp 1024w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Happitat_Forest-of-Time-GS-768x432.webp 768w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/Happitat_Forest-of-Time-GS-1536x864.webp 1536w\" sizes=\"auto, (max-width: 2012px) 100vw, 2012px\" \/><figcaption id=\"caption-attachment-4908\" class=\"wp-caption-text\">Happitat Unveils Huge Indoor Digital Display with Immersive Shows<\/figcaption><\/figure>\n<h2 data-path-to-node=\"15\">Launch Schedule and Venue Information<\/h2>\n<p id=\"p-rc_757d564d42ebe60a-715\" data-path-to-node=\"16\"><span data-path-to-node=\"16,1\"><span class=\"citation-2974\">The digital displays and featured shows open officially to the public on 21 August 2026 at Happitat<\/span><\/span><span data-path-to-node=\"16,3\">. <\/span><span data-path-to-node=\"16,5\"><span class=\"citation-2973\">Both <\/span><i data-path-to-node=\"16,5\" data-index-in-node=\"5\"><span class=\"citation-2973\">The Butterfly Trail<\/span><\/i><span class=\"citation-2973\"> and <\/span><i data-path-to-node=\"16,5\" data-index-in-node=\"29\"><span class=\"citation-2973\">Forest of Time<\/span><\/i><span class=\"citation-2973\"> will operate as part of the initial launch phase, with additional world-class immersive productions scheduled to rotate through the space throughout the year<\/span><\/span><span data-path-to-node=\"16,7\">.<\/span><\/p>\n<blockquote data-path-to-node=\"17\">\n<p id=\"p-rc_757d564d42ebe60a-716\" data-path-to-node=\"17,0\"><span data-path-to-node=\"17,0,1\"><span class=\"citation-2972\">&#8220;From day one, Happitat has been built on the belief that happiness can be designed, and the Grand Stairs is a powerful expression of that philosophy,&#8221; added Orada Kerdhong. <\/span><\/span><span data-path-to-node=\"17,0,4\"><span class=\"citation-2971\">&#8220;We did not create this space simply as a digital display, but as a stage for storytelling and shared experiences. We want the Grand Stairs to remain a living, ever-changing destination that always offers people a reason to return.&#8221; <\/span><\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_757d564d42ebe60a-717\" data-path-to-node=\"18\"><span data-path-to-node=\"18,1\"><span class=\"citation-2970\">Further schedule details and venue updates are accessible via official channels at Facebook: Happitat Thailand or <\/span><a class=\"ng-star-inserted\" href=\"https:\/\/www.happitatthailand.com\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwihho_1woiWAxUAAAAAHQAAAAAQ8Do\"><span class=\"citation-2970\">www.happitatthailand.com<\/span><\/a><\/span><span data-path-to-node=\"18,3\">.<\/span><\/p>\n<p data-path-to-node=\"20\">#Happitat #CPAXTRA #ImmersiveExperience #DigitalDisplay #MixedReality #TheButterflyTrail #ForestOfTime #GrandStairs #BangkokEvents<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happitat, developed by Axtra Happitat Co., Ltd., a subsidiary of CP AXTRA, is setting a new benchmark for destination experiences with the launch of one of Southeast Asia&#8217;s largest and highest-resolution indoor digital displays. Spanning 385 square metres with an&#8230; <\/p>\n","protected":false},"author":1,"featured_media":4907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[364],"tags":[5786,5785,5787],"class_list":["post-4905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realty","tag-digital-display","tag-happitat","tag-immersive-shows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Happitat Unveils Huge Indoor Digital Display with Immersive Shows<\/title>\n<meta name=\"description\" content=\"Happitat launches Southeast Asia&#039;s largest indoor digital display with immersive shows. 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