{"id":4990,"date":"2026-08-11T14:13:27","date_gmt":"2026-08-11T07:13:27","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=4990"},"modified":"2026-08-11T14:13:27","modified_gmt":"2026-08-11T07:13:27","slug":"digital-industry-sentiment-index-q2-2026","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/08\/digital-industry-sentiment-index-q2-2026\/","title":{"rendered":"depa: Q2\/2026 Thailand Digital Sentiment Index Rises to 48.4"},"content":{"rendered":"<p id=\"p-rc_b5e1a5400bf709f4-223\" data-path-to-node=\"2\"><span data-path-to-node=\"2,1\"><span class=\"citation-1168\">Driven by growing AI demand, increased data center investments, and export advantages from a depreciating Thai Baht, Thailand\u2019s Digital Industry Sentiment Index rose to 48.4 in Q2\/2026<\/span><\/span><span data-path-to-node=\"2,3\">. <\/span><span data-path-to-node=\"2,5\"><span class=\"citation-1167\">Although the index remains in the non-confidence territory below 50, local digital enterprises anticipate a rebound to 51.6 over the next three months, buoyed by expected government spending and fiscal stimulus outcomes<\/span><\/span><span data-path-to-node=\"2,7\">.<\/span><\/p>\n<h2 data-path-to-node=\"3\">Demand for AI and Export Advantages Drive Sentiment Recovery<\/h2>\n<p id=\"p-rc_b5e1a5400bf709f4-224\" data-path-to-node=\"4\"><span data-path-to-node=\"4,1\"><span class=\"citation-1166\">The Digital Economy Promotion Agency (depa) reported a multi-point surge in the Q2\/2026 Digital Industry Sentiment Index from 44.5 in the previous quarter<\/span><\/span><span data-path-to-node=\"4,3\">. <\/span><span data-path-to-node=\"4,5\"><span class=\"citation-1165\">This upward movement reflects widespread recovery across key business sub-indices, including trade volume, production, orders, employment, and capital investments<\/span><\/span><span data-path-to-node=\"4,7\">. <\/span><span data-path-to-node=\"4,9\"><span class=\"citation-1164\">Increased demand for printed circuit boards (PCBs) and electronics from core trading partners, notably the US and China, further fueled sector gains<\/span><\/span><span data-path-to-node=\"4,11\">.<\/span><\/p>\n<p id=\"p-rc_b5e1a5400bf709f4-225\" data-path-to-node=\"5\"><span data-path-to-node=\"5,1\"><span class=\"citation-1163\">Despite these positive developments, rising operational pressures prevented the index from crossing into full confidence<\/span><\/span><span data-path-to-node=\"5,3\">. <\/span><span data-path-to-node=\"5,5\"><span class=\"citation-1162\">Global oil and energy price volatility, driven by geopolitical tensions between the US and Iran, led to higher freight costs<\/span><\/span><span data-path-to-node=\"5,7\">. <\/span><span data-path-to-node=\"5,9\"><span class=\"citation-1161\">Simultaneously, sharp increases in electronic component and semiconductor prices squeezed overall profit margins<\/span><\/span><span data-path-to-node=\"5,11\">.<\/span><\/p>\n<blockquote data-path-to-node=\"6\">\n<p id=\"p-rc_b5e1a5400bf709f4-226\" data-path-to-node=\"6,0\"><span data-path-to-node=\"6,0,0\">\u201cThis positive movement was driven by increasing investments in data centers, growing demand for electronics and PCBs from key trading partners like the US and China, the weakest Thai Baht in a year supporting exports, and short-term domestic economic stimulus measures that helped sustain consumer purchasing power,\u201d said Dr. <\/span><span data-path-to-node=\"6,0,2\"><span class=\"citation-1160\">Supakorn Siddhichai, Acting President\/CEO of depa<\/span><\/span><span data-path-to-node=\"6,0,4\">.<\/span><\/p>\n<\/blockquote>\n<h2 data-path-to-node=\"8\">Sub-Sector Performance and Outlook for Q3\/2026<\/h2>\n<p id=\"p-rc_b5e1a5400bf709f4-227\" data-path-to-node=\"9\"><span data-path-to-node=\"9,1\"><span class=\"citation-1159\">Performance across all five sub-sectors tracked by depa improved during the quarter, with three industries returning to the confidence zone above 50.0<\/span><\/span><span data-path-to-node=\"9,3\">. <\/span><span data-path-to-node=\"9,5\"><span class=\"citation-1158\">The <\/span><b data-path-to-node=\"9,5\" data-index-in-node=\"4\"><span class=\"citation-1158\">Software<\/span><\/b><span class=\"citation-1158\"> sector reached 51.1, <\/span><b data-path-to-node=\"9,5\" data-index-in-node=\"34\"><span class=\"citation-1158\">Digital Service<\/span><\/b><span class=\"citation-1158\"> recorded 50.6, and <\/span><b data-path-to-node=\"9,5\" data-index-in-node=\"69\"><span class=\"citation-1158\">Telecommunication<\/span><\/b><span class=\"citation-1158\"> stabilized at 50.0<\/span><\/span><span data-path-to-node=\"9,7\">. <\/span><span data-path-to-node=\"9,9\"><span class=\"citation-1157\">Meanwhile, <\/span><b data-path-to-node=\"9,9\" data-index-in-node=\"11\"><span class=\"citation-1157\">Digital Content<\/span><\/b><span class=\"citation-1157\"> scored 46.8, and the <\/span><b data-path-to-node=\"9,9\" data-index-in-node=\"48\"><span class=\"citation-1157\">Hardware and Smart Device<\/span><\/b><span class=\"citation-1157\"> sector remained at 42.9 due to high component costs<\/span><\/span><span data-path-to-node=\"9,11\">.<\/span><\/p>\n<p id=\"p-rc_b5e1a5400bf709f4-228\" data-path-to-node=\"10\"><span data-path-to-node=\"10,1\"><span class=\"citation-1156\">Looking ahead to the next quarter, digital entrepreneurs project the overall index to reach 51.6, moving back into positive territory<\/span><\/span><span data-path-to-node=\"10,3\">. <\/span><span data-path-to-node=\"10,5\"><span class=\"citation-1155\">This optimistic outlook is grounded in expected budget disbursements during the final quarter of the fiscal year, alongside the implementation of long-term economic stimulus measures<\/span><\/span><span data-path-to-node=\"10,7\">.<\/span><\/p>\n<blockquote data-path-to-node=\"11\">\n<p id=\"p-rc_b5e1a5400bf709f4-229\" data-path-to-node=\"11,0\"><span data-path-to-node=\"11,0,0\">\u201cDigital entrepreneurs expect the government to support the continuity of tax measures to promote high-skill employment and talent development. They also call for concrete support for high-growth sectors such as gaming and digital content, alongside fostering opportunities through E-commerce platforms,\u201d Dr. <\/span><span data-path-to-node=\"11,0,2\"><span class=\"citation-1154\">Supakorn added<\/span><\/span><span data-path-to-node=\"11,0,4\">. <\/span><span data-path-to-node=\"11,0,6\"><span class=\"citation-1153\">\u201cFurthermore, they emphasize the need for public investment in shared infrastructure to reduce product development costs, while supporting businesses in transitioning to the Green Economy to unlock new opportunities in the global trade.\u201d <\/span><\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_b5e1a5400bf709f4-230\" data-path-to-node=\"12\"><span data-path-to-node=\"12,1\"><span class=\"citation-1152\">Detailed findings and statistical breakdowns of the Q2\/2026 Digital Industry Sentiment Index are available via depa&#8217;s official channels at www.depa.or.th\/th\/depakm\/digital-indicators, LINE OA: depaThailand, and Facebook Page: depa Thailand<\/span><\/span><span data-path-to-node=\"12,3\">.<\/span><\/p>\n<p data-path-to-node=\"14\">#depa, #DigitalEconomy, #ThailandDigitalIndex, #AISentiment, #DigitalContent, #depaThailand<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Driven by growing AI demand, increased data center investments, and export advantages from a depreciating Thai Baht, Thailand\u2019s Digital Industry Sentiment Index rose to 48.4 in Q2\/2026. Although the index remains in the non-confidence territory below 50, local digital enterprises&#8230; <\/p>\n","protected":false},"author":1,"featured_media":4992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9,950,1366,37],"class_list":["post-4990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-ai","tag-digital-economy","tag-exports","tag-thailand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Industry Sentiment Index Rises to 48.4 in Q2\/2026<\/title>\n<meta name=\"description\" content=\"Digital Industry Sentiment Index rises to 48.4 in Q2\/2026, driven by AI demand and exports. 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