{"id":5094,"date":"2026-08-21T10:28:45","date_gmt":"2026-08-21T03:28:45","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=5094"},"modified":"2026-08-21T10:29:25","modified_gmt":"2026-08-21T03:29:25","slug":"tiktok-launches-thaisaware-season-3","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/08\/tiktok-launches-thaisaware-season-3\/","title":{"rendered":"TikTok Launches #ThaisAware Season 3 with 13 Coalitions"},"content":{"rendered":"<p id=\"p-rc_1f1b204e5dc65b0d-31\" data-path-to-node=\"1\"><span data-path-to-node=\"1,0\">Short-form mobile video platform <b data-path-to-node=\"1,0\" data-index-in-node=\"33\">TikTok<\/b> has expanded its national anti-scam initiative in Thailand by launching <b data-path-to-node=\"1,0\" data-index-in-node=\"112\">#ThaisAware Season 3<\/b> on <b data-path-to-node=\"1,0\" data-index-in-node=\"136\">August 20, 2026<\/b>, under the theme <b data-path-to-node=\"1,0\" data-index-in-node=\"169\">\u201cStay Alert. Stay Ahead of Digital Threats.\u201d<\/b><\/span><span data-path-to-node=\"1,2\"> The platform has integrated a coalition of <b data-path-to-node=\"1,2\" data-index-in-node=\"44\">13 government and civil society organizations<\/b> to deliver targeted digital safety content to an estimated <b data-path-to-node=\"1,2\" data-index-in-node=\"149\">50 million Thai users<\/b><\/span><span data-path-to-node=\"1,4\">.<\/span><\/p>\n<p id=\"p-rc_1f1b204e5dc65b0d-32\" data-path-to-node=\"2\"><span data-path-to-node=\"2,0\">The alliance welcomed the <b data-path-to-node=\"2,0\" data-index-in-node=\"26\">Thai Industrial Standards Institute (TISI)<\/b> from the Ministry of Industry as its newest partner<\/span><span data-path-to-node=\"2,2\">. TISI joins 12 returning organizations, including the <b data-path-to-node=\"2,2\" data-index-in-node=\"55\">Ministry of Digital Economy and Society (MDES)<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"103\">ETDA<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"109\">Cofact<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"117\">OCPB<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"123\">CIB<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"128\">TCC<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"133\">BOT<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"138\">SEC<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"143\">FDA<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"148\">NCSA<\/b>, <b data-path-to-node=\"2,2\" data-index-in-node=\"154\">DSI<\/b>, and <b data-path-to-node=\"2,2\" data-index-in-node=\"163\">CCIB<\/b><\/span><span data-path-to-node=\"2,4\">.<\/span><\/p>\n<h2 data-path-to-node=\"3\">Strategic Expansion Across Three Defense Layers<\/h2>\n<p id=\"p-rc_1f1b204e5dc65b0d-33\" data-path-to-node=\"4\"><span data-path-to-node=\"4,0\">The collaborative effort centers on delivering actionable educational content across a structured <b data-path-to-node=\"4,0\" data-index-in-node=\"98\">\u201cThree-Layer Digital Shield\u201d<\/b><\/span><span data-path-to-node=\"4,2\">. The first layer, led by MDES, CIB, NCSA, and the Anti Online Scam Operation Center (AOC 1441), focuses on early threat detection, deepfake awareness, and rapid intervention workflows<\/span><span data-path-to-node=\"4,4\">.<\/span><\/p>\n<p id=\"p-rc_1f1b204e5dc65b0d-34\" data-path-to-node=\"5\"><span data-path-to-node=\"5,0\">The second layer, driven by TISI, ETDA, FDA, OCPB, CCIB, and TCC, provides consumer verification guidelines to screen product standards, vendor certifications, and non-compliant goods<\/span><span data-path-to-node=\"5,2\">. The third layer, overseen by BOT, SEC, DSI, and Cofact, tackles unauthorized digital fund transfers and complex investment fraud schemes<\/span><span data-path-to-node=\"5,4\">.<\/span><\/p>\n<blockquote data-path-to-node=\"6\">\n<p id=\"p-rc_1f1b204e5dc65b0d-35\" data-path-to-node=\"6,0\"><span data-path-to-node=\"6,0,0\">&#8220;MDES is delighted to join forces with TikTok and all 13 coalition partners to continue the #ThaisAware initiative into its third season, aiming to combat online crime proactively,&#8221; said <b data-path-to-node=\"6,0,0\" data-index-in-node=\"187\">Mr. Chaichanok Chidchob<\/b>, Minister of Digital Economy and Society (MDES)<\/span><span data-path-to-node=\"6,0,2\">. &#8220;Thanks to the united efforts of all sectors, we have achieved a meaningful reduction in scammers by more than 50%<\/span><span data-path-to-node=\"6,0,4\">.&#8221;<\/span><\/p>\n<\/blockquote>\n<figure id=\"attachment_5098\" aria-describedby=\"caption-attachment-5098\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5098\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/TikTok-\u0e04\u0e19\u0e44\u0e17\u0e22\u0e23\u0e39\u0e49\u0e17\u0e31\u0e19-\u0e0b\u0e35\u0e0b\u0e31\u0e19-3-3_resize.webp\" alt=\"TikTok Launches #ThaisAware Season 3 with 13 Coalitions\" width=\"750\" height=\"500\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/TikTok-\u0e04\u0e19\u0e44\u0e17\u0e22\u0e23\u0e39\u0e49\u0e17\u0e31\u0e19-\u0e0b\u0e35\u0e0b\u0e31\u0e19-3-3_resize.webp 750w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/TikTok-\u0e04\u0e19\u0e44\u0e17\u0e22\u0e23\u0e39\u0e49\u0e17\u0e31\u0e19-\u0e0b\u0e35\u0e0b\u0e31\u0e19-3-3_resize-300x200.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/TikTok-\u0e04\u0e19\u0e44\u0e17\u0e22\u0e23\u0e39\u0e49\u0e17\u0e31\u0e19-\u0e0b\u0e35\u0e0b\u0e31\u0e19-3-3_resize-660x440.webp 660w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/08\/TikTok-\u0e04\u0e19\u0e44\u0e17\u0e22\u0e23\u0e39\u0e49\u0e17\u0e31\u0e19-\u0e0b\u0e35\u0e0b\u0e31\u0e19-3-3_resize-600x400.webp 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5098\" class=\"wp-caption-text\">TikTok Launches #ThaisAware Season 3 with 13 Coalitions<\/figcaption><\/figure>\n<h2 data-path-to-node=\"7\">User Engagement, Gamification, and Platform Security<\/h2>\n<p id=\"p-rc_1f1b204e5dc65b0d-36\" data-path-to-node=\"8\"><span data-path-to-node=\"8,0\">The initiative builds on historical reach, progressing from <b data-path-to-node=\"8,0\" data-index-in-node=\"60\">3.4 billion views in Season 1<\/b> to over <b data-path-to-node=\"8,0\" data-index-in-node=\"98\">17 billion views in Season 2<\/b><\/span><span data-path-to-node=\"8,2\">. Alongside content distribution, Season 3 introduces interactive components, including creator-led educational clips and a dedicated <b data-path-to-node=\"8,2\" data-index-in-node=\"134\">&#8220;Safe or Scam&#8221;<\/b> in-app gamification filter to build scam-detection habits<\/span><span data-path-to-node=\"8,4\">.<\/span><\/p>\n<blockquote data-path-to-node=\"9\">\n<p id=\"p-rc_1f1b204e5dc65b0d-37\" data-path-to-node=\"9,0\"><span data-path-to-node=\"9,0,0\">&#8220;Under the &#8217;13 Heroes&#8217; concept, we are leveraging the specialized expertise of each agency to produce deep-dive, high-quality safety media, aiming to deliver this knowledge directly to over 50 million Thai users,&#8221; said <b data-path-to-node=\"9,0,0\" data-index-in-node=\"219\">Mrs. Chanida Klyphun<\/b>, Director of Public Policy and Government Relations for SEA at TikTok<\/span><span data-path-to-node=\"9,0,2\">.<\/span><\/p>\n<\/blockquote>\n<p id=\"p-rc_1f1b204e5dc65b0d-38\" data-path-to-node=\"10\"><span data-path-to-node=\"10,0\">The campaign is supported by platform-level controls for users under 18, featuring automatic default privacy configurations and screen-time management tools to maintain youth digital protection<\/span><span data-path-to-node=\"10,2\">.<\/span><\/p>\n<p id=\"p-rc_1f1b204e5dc65b0d-39\" data-path-to-node=\"11\"><span data-path-to-node=\"11,0\">#ThaisAware, #\u0e04\u0e19\u0e44\u0e17\u0e22\u0e23\u0e39\u0e49\u0e17\u0e31\u0e19, #TikTokThailand, #DigitalSafety, #OnlineSafety, #\u0e23\u0e30\u0e27\u0e31\u0e07\u0e44\u0e27\u0e49\u0e01\u0e48\u0e2d\u0e19\u0e20\u0e31\u0e22\u0e08\u0e30\u0e44\u0e27\u0e01\u0e27\u0e48\u0e32<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Short-form mobile video platform TikTok has expanded its national anti-scam initiative in Thailand by launching #ThaisAware Season 3 on August 20, 2026, under the theme \u201cStay Alert. Stay Ahead of Digital Threats.\u201d The platform has integrated a coalition of 13&#8230; <\/p>\n","protected":false},"author":1,"featured_media":5097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[5862,5539,37,5861,245],"class_list":["post-5094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-anti-scam","tag-digital-safety","tag-thailand","tag-thaisaware","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Launches #ThaisAware Season 3 with 13 Coalitions<\/title>\n<meta name=\"description\" content=\"TikTok expands anti-scam initiative in Thailand with 13 partners. 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