{"id":5358,"date":"2026-09-21T18:22:57","date_gmt":"2026-09-21T11:22:57","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=5358"},"modified":"2026-09-21T18:22:57","modified_gmt":"2026-09-21T11:22:57","slug":"thailand-influencer-awards-2026","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/09\/thailand-influencer-awards-2026\/","title":{"rendered":"Tellscore and LINE MAN Wongnai Host Thailand Influencer Awards 2026"},"content":{"rendered":"<p id=\"p-rc_bc42960613378263-66\" data-path-to-node=\"2\"><span data-path-to-node=\"2,0\">Tellscore Co., Ltd. partnered with main sponsor LINE MAN Wongnai to host the Thailand Influencer Awards 2026 by Tellscore at Grande Centre Point Lumphini, spotlighting the transition of creators into essential business infrastructure<\/span><span data-path-to-node=\"2,2\">. The event emphasized how on-demand commerce, local insights, and performance analytics connect content directly to sales within a market projected to reach THB 60 billion by 2027<\/span><span data-path-to-node=\"2,4\">.<\/span><\/p>\n<h2 data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Strategic Shift Toward Business Infrastructure and Content Score\u2122<\/b><\/h2>\n<p id=\"p-rc_bc42960613378263-67\" data-path-to-node=\"4\"><span data-path-to-node=\"4,0\">The creator economy in Thailand is moving past vanity metrics such as view counts and follower numbers, focusing instead on audience fit, credibility, and measurable business outcomes across the full customer lifecycle<\/span><span data-path-to-node=\"4,2\">. Over the past nine years, Tellscore has generated more than THB 900 million in income and work opportunities for local creators<\/span><span data-path-to-node=\"4,4\">. To assist brands with deeper performance analysis, the company highlighted its proprietary content analytics tool, <b data-path-to-node=\"4,4\" data-index-in-node=\"117\">Content Score\u2122<\/b>, which delivers ready-to-use reporting for creator selection, competitor analysis, and campaign optimization<\/span><span data-path-to-node=\"4,6\">.<\/span><\/p>\n<p id=\"p-rc_bc42960613378263-68\" data-path-to-node=\"5\"><span data-path-to-node=\"5,0\">Suvita Charanwong, CEO and Co-Founder of Tellscore and Vice President of the Thailand Content Creator Association (TCCA), explained that creators are evolving from simple media channels into core enterprise mechanisms<\/span><span data-path-to-node=\"5,2\">. \u201cCreators are moving beyond their role as communication channels to become part of a brand\u2019s Business Infrastructure<\/span><span data-path-to-node=\"5,4\">. While many campaigns previously focused heavily on Awareness, Engagement, or Clicks, creators today are playing a broader role across the Customer Lifecycle, from Awareness and Consideration to Conversion through models such as Affiliate Marketing, as well as building long-term customer relationships and Trust, which remains one of the most difficult yet most valuable assets for brands to create,\u201d she noted<\/span><span data-path-to-node=\"5,6\">. She also emphasized that as artificial intelligence lowers production costs, human judgment, perspective, and social responsibility become critical differentiators<\/span><span data-path-to-node=\"5,8\">.<\/span><\/p>\n<h2 data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">On-Demand Commerce and Conversion Across 77 Provinces<\/b><\/h2>\n<p id=\"p-rc_bc42960613378263-69\" data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">Through its nationwide footprint covering all 77 provinces, LINE MAN Wongnai demonstrated how local and micro-creators can shorten the journey from discovery to completed transaction<\/span><span data-path-to-node=\"7,2\">. The platform currently supports more than 10 million monthly active users, over 520,000 restaurant partners, and more than 290,000 active riders and drivers, providing small merchants with targeted geographical exposure<\/span><span data-path-to-node=\"7,4\">.<\/span><\/p>\n<p id=\"p-rc_bc42960613378263-70\" data-path-to-node=\"8\"><span data-path-to-node=\"8,0\">Dr. Werapong Goo, Managing Director of On-Demand Services at LINE MAN Wongnai, pointed out that intent-driven user traffic changes how creator marketing converts into revenue<\/span><span data-path-to-node=\"8,2\">. \u201cLINE MAN uses data and AI to understand user behavior, location, timing, and demand in order to connect consumers with the most relevant restaurants and menu items<\/span><span data-path-to-node=\"8,4\">. Marketing used to be measured primarily through Reach<\/span><span data-path-to-node=\"8,6\">. Today, businesses need to look further toward Results and the sales generated,\u201d Dr. Goo stated, adding that affiliate marketing models will increasingly connect creators, commerce, and income through 2027<\/span><span data-path-to-node=\"8,8\">.<\/span><\/p>\n<figure id=\"attachment_5363\" aria-describedby=\"caption-attachment-5363\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5363\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/09\/1.-\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e2a\u0e38\u0e27\u0e34\u0e15\u0e32-\u0e08\u0e23\u0e31\u0e0d\u0e27\u0e07\u0e28\u0e4c-CEO-Co-Founder-Tellscore.webp\" alt=\"Tellscore and LINE MAN Wongnai Host Thailand Influencer Awards 2026\" width=\"750\" height=\"500\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/09\/1.-\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e2a\u0e38\u0e27\u0e34\u0e15\u0e32-\u0e08\u0e23\u0e31\u0e0d\u0e27\u0e07\u0e28\u0e4c-CEO-Co-Founder-Tellscore.webp 750w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/09\/1.-\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e2a\u0e38\u0e27\u0e34\u0e15\u0e32-\u0e08\u0e23\u0e31\u0e0d\u0e27\u0e07\u0e28\u0e4c-CEO-Co-Founder-Tellscore-300x200.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/09\/1.-\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e2a\u0e38\u0e27\u0e34\u0e15\u0e32-\u0e08\u0e23\u0e31\u0e0d\u0e27\u0e07\u0e28\u0e4c-CEO-Co-Founder-Tellscore-660x440.webp 660w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/09\/1.-\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e2a\u0e38\u0e27\u0e34\u0e15\u0e32-\u0e08\u0e23\u0e31\u0e0d\u0e27\u0e07\u0e28\u0e4c-CEO-Co-Founder-Tellscore-600x400.webp 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5363\" class=\"wp-caption-text\">Tellscore and LINE MAN Wongnai Host Thailand Influencer Awards 2026<\/figcaption><\/figure>\n<h2 data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Industry Perspectives and CREATOR PULSE Evaluation Criteria<\/b><\/h2>\n<p id=\"p-rc_bc42960613378263-71\" data-path-to-node=\"10\"><span data-path-to-node=\"10,0\">The event hosted a series of keynote addresses and panel sessions featuring representatives from various industries<\/span><span data-path-to-node=\"10,2\">. Discussions covered brand building with Kulket Tohtubtiang from Pompui and Autthapol Pohundratanakul from GoodDay Official, agency collaboration with Thasorn Boonyanate of Ogilvy Thailand and Dissara Udomdej of Yell Worldwide, and cross-sector growth featuring speakers from TCEB, Cloud 11, Sneak Out, the Tourism Authority of Thailand, depa, and creative directors<\/span><span data-path-to-node=\"10,4\">. The sessions concluded with a joint discussion titled \u201cACTTention: Turn Attention into Action\u201d presented by Dr. Werapong Goo and Suvita Charanwong<\/span><span data-path-to-node=\"10,6\">.<\/span><\/p>\n<p id=\"p-rc_bc42960613378263-72\" data-path-to-node=\"11\"><span data-path-to-node=\"11,0\">Organized under the theme <b data-path-to-node=\"11,0\" data-index-in-node=\"26\">\u201cCREATOR PULSE\u201d<\/b>, this year&#8217;s awards evaluated candidates against five core benchmarks: Creativity, Storytelling, Impact, Personal Branding &amp; Community, and Social Conscience<\/span><span data-path-to-node=\"11,2\">. Full award results, event details, and campaign planning services are accessible through <a class=\"ng-star-inserted\" href=\"https:\/\/www.google.com\/search?q=https%3A%2F%2Fwww.thailandinfluencerawards.com\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiz9tvOxf6WAxUAAAAAHQAAAAAQ4wI\">www.thailandinfluencerawards.com<\/a> and <a class=\"ng-star-inserted\" href=\"https:\/\/www.google.com\/search?q=https%3A%2F%2Fwww.tellscore.com\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwiz9tvOxf6WAxUAAAAAHQAAAAAQ5AI\">www.tellscore.com<\/a><\/span><span data-path-to-node=\"11,4\">.<\/span><\/p>\n<p data-path-to-node=\"13\">#ThailandInfluencerAwards2026 #TIA2026 #Tellscore #LINEMANWongnai #CreatorPulse #CreatorEconomy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tellscore Co., Ltd. partnered with main sponsor LINE MAN Wongnai to host the Thailand Influencer Awards 2026 by Tellscore at Grande Centre Point Lumphini, spotlighting the transition of creators into essential business infrastructure. The event emphasized how on-demand commerce, local&#8230; <\/p>\n","protected":false},"author":1,"featured_media":5361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[5957,4183,3758,2185,2376],"class_list":["post-5358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-content-score","tag-creator-economy","tag-line-man-wongnai","tag-tellscore","tag-thailand-influencer-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thailand Influencer Awards 2026: Tellscore &amp; LINE MAN Wongnai<\/title>\n<meta name=\"description\" content=\"Thailand Influencer Awards 2026 by Tellscore and LINE MAN Wongnai highlights creators as business infrastructure. 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