{"id":5402,"date":"2026-10-07T09:48:06","date_gmt":"2026-10-07T02:48:06","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=5402"},"modified":"2026-10-07T09:48:06","modified_gmt":"2026-10-07T02:48:06","slug":"breasts-must-be-checked-campaign","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/10\/breasts-must-be-checked-campaign\/","title":{"rendered":"Thanyarak, True Launch &#8216;Breasts Must Be Checked&#8217;"},"content":{"rendered":"<p id=\"p-rc_6a9f6f5024885a61-61\" data-path-to-node=\"1\"><span data-path-to-node=\"1,0\">The Thanyarak Foundation under the Royal Patronage of Her Royal Highness Princess Srinagarindra has partnered with True Corporation, via TruePlookpanya, to roll out the &#8220;Breasts Must Be Checked&#8221; campaign in observance of World Breast Cancer Day on October 7<\/span><span data-path-to-node=\"1,2\">. The initiative promotes the critical message that early detection provides the strongest safeguard and significantly improves treatment outcomes<\/span><span data-path-to-node=\"1,4\">.<\/span><\/p>\n<p id=\"p-rc_6a9f6f5024885a61-62\" data-path-to-node=\"2\"><span data-path-to-node=\"2,0\">Featuring Opal Suchata Chuangsri, Miss World 2025, the campaign video urges women to observe bodily changes, conduct routine breast self-examinations, and pursue medical screening tailored to their age and risk factors<\/span><span data-path-to-node=\"2,2\">. Breast cancer remains the primary cancer diagnosis among women globally and across Thailand, where approximately 21,061 new cases are recorded annually\u2014representing 23.5% of all female cancer diagnoses in the country<\/span><span data-path-to-node=\"2,4\">. Clinical data from Siriraj Hospital reveals that patients diagnosed at Stage 1 achieve a 10-year survival rate of up to 95%, reinforcing the impact of prompt intervention<\/span><span data-path-to-node=\"2,6\">.<\/span><\/p>\n<h3 data-path-to-node=\"3\">Expanding Community Reach and Digital Education<\/h3>\n<p id=\"p-rc_6a9f6f5024885a61-63\" data-path-to-node=\"4\"><span data-path-to-node=\"4,0\">Mrs. Bussadee Chearavanont, Committee and Secretary of the Thanyarak Foundation, emphasized that the organization has dedicated over 30 years to raising public awareness and safeguarding women against breast cancer<\/span><span data-path-to-node=\"4,2\">. She noted that awareness must lead to routine self-care and professional checks, adding that the five-year collaboration with True Corporation through TruePlookpanya has successfully expanded public reach from individuals to local communities, thereby transforming essential health information into preventive action<\/span><span data-path-to-node=\"4,4\">.<\/span><\/p>\n<p id=\"p-rc_6a9f6f5024885a61-64\" data-path-to-node=\"5\"><span data-path-to-node=\"5,0\">TruePlookpanya continues to leverage technology to extend this awareness across higher education and digital platforms<\/span><span data-path-to-node=\"5,2\">. Through the &#8220;Thanyarak Club,&#8221; the initiative coordinates with a nationwide network of 38 Rajabhat Universities to train faculty and students as community advocates who can demonstrate proper breast self-examination techniques<\/span><span data-path-to-node=\"5,4\">. Furthermore, True Corporation has expanded public access to instructional materials via its EDU World digital learning platform<\/span><span data-path-to-node=\"5,6\">.<\/span><\/p>\n<figure id=\"attachment_5405\" aria-describedby=\"caption-attachment-5405\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5405\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/10\/258-2_\u0e27\u0e31\u0e19\u0e21\u0e30\u0e40\u0e23\u0e47\u0e07\u0e40\u0e15\u0e49\u0e32\u0e19\u0e21\u0e42\u0e25\u0e01-7-\u0e15\u0e38\u0e25\u0e32\u0e04\u0e21.webp\" alt=\"Thanyarak, True Launch 'Breasts Must Be Checked'\" width=\"750\" height=\"500\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/10\/258-2_\u0e27\u0e31\u0e19\u0e21\u0e30\u0e40\u0e23\u0e47\u0e07\u0e40\u0e15\u0e49\u0e32\u0e19\u0e21\u0e42\u0e25\u0e01-7-\u0e15\u0e38\u0e25\u0e32\u0e04\u0e21.webp 750w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/10\/258-2_\u0e27\u0e31\u0e19\u0e21\u0e30\u0e40\u0e23\u0e47\u0e07\u0e40\u0e15\u0e49\u0e32\u0e19\u0e21\u0e42\u0e25\u0e01-7-\u0e15\u0e38\u0e25\u0e32\u0e04\u0e21-300x200.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/10\/258-2_\u0e27\u0e31\u0e19\u0e21\u0e30\u0e40\u0e23\u0e47\u0e07\u0e40\u0e15\u0e49\u0e32\u0e19\u0e21\u0e42\u0e25\u0e01-7-\u0e15\u0e38\u0e25\u0e32\u0e04\u0e21-660x440.webp 660w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/10\/258-2_\u0e27\u0e31\u0e19\u0e21\u0e30\u0e40\u0e23\u0e47\u0e07\u0e40\u0e15\u0e49\u0e32\u0e19\u0e21\u0e42\u0e25\u0e01-7-\u0e15\u0e38\u0e25\u0e32\u0e04\u0e21-600x400.webp 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5405\" class=\"wp-caption-text\">Thanyarak, True Launch &#8216;Breasts Must Be Checked&#8217;<\/figcaption><\/figure>\n<h3 data-path-to-node=\"6\">Retail Partnership and Support Information<\/h3>\n<p id=\"p-rc_6a9f6f5024885a61-65\" data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">The broader campaign includes commercial support from PAUL Thailand through its &#8220;Pink October&#8221; initiative, scheduled from October 10 to 31, 2026<\/span><span data-path-to-node=\"7,2\">. During this window, THB 30 from each purchase of a Grand Macaron or Mini Macarons Box Set will be donated to the Thanyarak Foundation to fund diagnostic medical equipment, such as Digital Mammography and Ultrasound systems<\/span><span data-path-to-node=\"7,4\">. The promotion is active at all physical PAUL Thailand branches as well as on delivery channels Grab and LINE MAN<\/span><span data-path-to-node=\"7,6\">.<\/span><\/p>\n<p id=\"p-rc_6a9f6f5024885a61-66\" data-path-to-node=\"8\"><span data-path-to-node=\"8,0\">Members of the public can also contribute directly to the Thanyarak Foundation to support diagnostic equipment procurement, with donations qualifying for official tax deductions<\/span><span data-path-to-node=\"8,2\">. Inquiries regarding screening and support can be directed to the Thanyarak Breast Center at Siriraj Hospital and the SIRIRAJ H SOLUTIONS project via telephone at 0-2411-5657-9 ext. 303\u2013305, by email at info@thanyarak.com, through Facebook (Thanyarak Breast Center), LINE Official (@thanyarak), or via the foundation&#8217;s official website<\/span><span data-path-to-node=\"8,4\">.<\/span><\/p>\n<p data-path-to-node=\"10\">#BreastsMustBeChecked #WorldBreastCancerDay #ThanyarakFoundation #TruePlookpanya #TrueCorporation #EarlyDetection #SirirajHospital #PinkOctober<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Thanyarak Foundation under the Royal Patronage of Her Royal Highness Princess Srinagarindra has partnered with True Corporation, via TruePlookpanya, to roll out the &#8220;Breasts Must Be Checked&#8221; campaign in observance of World Breast Cancer Day on October 7. The&#8230; <\/p>\n","protected":false},"author":1,"featured_media":5404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[5978,5980,5979,155,5981],"class_list":["post-5402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medical","tag-breast-cancer-awareness","tag-early-detection","tag-thanyarak-foundation","tag-true-corporation","tag-world-breast-cancer-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Breasts Must Be Checked: Thanyarak and True Launch Campaign<\/title>\n<meta name=\"description\" content=\"Breasts Must Be Checked campaign by Thanyarak Foundation and True promotes early detection for breast cancer. Learn about self-exams and screenings. 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