{"id":5547,"date":"2026-11-04T21:32:38","date_gmt":"2026-11-04T14:32:38","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=5547"},"modified":"2026-11-04T21:32:38","modified_gmt":"2026-11-04T14:32:38","slug":"krungsri-ai-strategy-tech-day-2026","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/11\/krungsri-ai-strategy-tech-day-2026\/","title":{"rendered":"Krungsri Outlines AI Strategy at Krungsri Tech Day 2026, Accelerating Digital Banking Transformation"},"content":{"rendered":"<p id=\"p-rc_1dbaa4ee6805b29f-74\" dir=\"ltr\" data-path-to-node=\"1\"><span class=\"\" data-path-to-node=\"1,0\">Krungsri (Bank of Ayudhya PCL and its business units) revealed its strategic business direction driven by technology and innovation at <b data-path-to-node=\"1,0\" data-index-in-node=\"135\">Krungsri Tech Day 2026: Simplifying Life, Shifting Business with AI<\/b>, marking the event&#8217;s fifth consecutive year<\/span><span class=\"\" data-path-to-node=\"1,2\">. The bank emphasized practical artificial intelligence (AI) adoption, long-term core banking transformation, and proactive governance designed to manage operational costs, enhance cybersecurity, and elevate customer experiences<\/span><span data-path-to-node=\"1,4\">.<\/span><\/p>\n<h2 dir=\"ltr\" data-path-to-node=\"2\">Prioritizing Practical AI Solutions and Foundation-First Governance<\/h2>\n<p id=\"p-rc_1dbaa4ee6805b29f-75\" dir=\"ltr\" data-path-to-node=\"3\"><span class=\"\" data-path-to-node=\"3,0\">Addressing attendees at the event, <b data-path-to-node=\"3,0\" data-index-in-node=\"35\">Mr. Kenichi Yamato, Krungsri President and Chief Executive Officer<\/b>, highlighted that the real value of technology stems from meaningful and practical application rather than mere novelty<\/span><span class=\"\" data-path-to-node=\"3,2\">. He stated that AI is fundamentally altering daily life and business conduct, making it imperative for enterprises to select suitable technologies that solve real problems, foster cross-industry collaboration, and secure sustainable growth<\/span><span data-path-to-node=\"3,4\">.<\/span><\/p>\n<p id=\"p-rc_1dbaa4ee6805b29f-76\" dir=\"ltr\" data-path-to-node=\"4\"><span data-path-to-node=\"4,0\">In deep-dive media discussions surrounding corporate concerns that AI investments frequently outpace financial returns, Krungsri executives clarified that cost escalations often happen when organizations aggressively pursue isolated use cases without solid infrastructure<\/span><span data-path-to-node=\"4,2\">. Krungsri counteracts this by prioritizing an architectural foundation:<\/span><\/p>\n<ul dir=\"ltr\" data-path-to-node=\"5\">\n<li>\n<p id=\"p-rc_1dbaa4ee6805b29f-77\" dir=\"ltr\" data-path-to-node=\"5,0,0\"><span class=\"\" data-path-to-node=\"5,0,0,0\"><b data-path-to-node=\"5,0,0,0\" data-index-in-node=\"0\">Shifting from CapEx to OpEx:<\/b> Recognizing that AI models operate on consumption-based parameters, the bank implemented spending caps and threshold alerts to keep processing costs strictly under control<\/span><span data-path-to-node=\"5,0,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_1dbaa4ee6805b29f-78\" dir=\"ltr\" data-path-to-node=\"5,1,0\"><span class=\"\" data-path-to-node=\"5,1,0,0\"><b data-path-to-node=\"5,1,0,0\" data-index-in-node=\"0\">Responsible AI &amp; Compliance:<\/b> AI deployments adhere to strict central governance, risk limits, and regulatory guidelines established by the Bank of Thailand, ensuring human oversight through &#8220;Human-in-the-Loop&#8221; practices<\/span><span data-path-to-node=\"5,1,0,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<figure id=\"attachment_5550\" aria-describedby=\"caption-attachment-5550\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5550\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484307_0.webp\" alt=\"Krungsri Outlines AI Strategy at Krungsri Tech Day 2026, Accelerating Digital Banking Transformation\" width=\"750\" height=\"500\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484307_0.webp 750w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484307_0-300x200.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484307_0-660x440.webp 660w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484307_0-600x400.webp 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5550\" class=\"wp-caption-text\">Krungsri Outlines AI Strategy at Krungsri Tech Day 2026, Accelerating Digital Banking Transformation<\/figcaption><\/figure>\n<h2 dir=\"ltr\" data-path-to-node=\"6\">Centralized Architecture: Unified Data Platform and AI Kitchen<\/h2>\n<p id=\"p-rc_1dbaa4ee6805b29f-79\" dir=\"ltr\" data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">To scale capabilities efficiently across subsidiaries without redundant costs, Krungsri has built its strategy around two central pillars<\/span><span data-path-to-node=\"7,2\">:<\/span><\/p>\n<ul dir=\"ltr\" data-path-to-node=\"8\">\n<li>\n<p id=\"p-rc_1dbaa4ee6805b29f-80\" dir=\"ltr\" data-path-to-node=\"8,0,0\"><span class=\"\" data-path-to-node=\"8,0,0,0\"><b data-path-to-node=\"8,0,0,0\" data-index-in-node=\"0\">Unified Data Platform:<\/b> Integrates cross-organizational data assets into a trusted, reliable repository ready for AI consumption<\/span><span data-path-to-node=\"8,0,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_1dbaa4ee6805b29f-81\" dir=\"ltr\" data-path-to-node=\"8,1,0\"><span class=\"\" data-path-to-node=\"8,1,0,0\"><b data-path-to-node=\"8,1,0,0\" data-index-in-node=\"0\">AI Kitchen:<\/b> Serves as the centralized enterprise AI hub, shifting development from fragmented, department-specific projects to reusable, shared AI capabilities applied across products, credit assessment, risk management, and service operations<\/span><span class=\"\" data-path-to-node=\"8,1,0,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<p id=\"p-rc_1dbaa4ee6805b29f-82\" dir=\"ltr\" data-path-to-node=\"9\"><span class=\"\" data-path-to-node=\"9,0\"><b data-path-to-node=\"9,0\" data-index-in-node=\"0\">Ms. Saisunee Hanprathueangsil, Krungsri Chief Information and Digital Officer<\/b>, emphasized that the bank&#8217;s digital and IT divisions operate as both a Value Creator and Business Partner to deliver on the brand promise &#8220;Make Life Simple&#8221;<\/span><span class=\"\" data-path-to-node=\"9,2\">. She detailed three interconnected priorities: delivering seamless customer experiences via digital platforms and an Open Ecosystem, driving productivity through enterprise Data and AI, and building secure, future-ready infrastructure<\/span><span data-path-to-node=\"9,4\">.<\/span><\/p>\n<h2 dir=\"ltr\" data-path-to-node=\"10\">Modernizing Core Banking via Jupiter Program and Human-Centric Upskilling<\/h2>\n<p id=\"p-rc_1dbaa4ee6805b29f-83\" dir=\"ltr\" data-path-to-node=\"11\"><span data-path-to-node=\"11,0\">In system modernizations, the bank continues to execute its long-term IT investment trajectory\u2014representing 15\u201320% of annual expenditures\u2014to transform its architecture over a multi-year journey<\/span><span data-path-to-node=\"11,2\">. Key operational highlights include:<\/span><\/p>\n<ul dir=\"ltr\" data-path-to-node=\"12\">\n<li>\n<p id=\"p-rc_1dbaa4ee6805b29f-84\" dir=\"ltr\" data-path-to-node=\"12,0,0\"><span class=\"\" data-path-to-node=\"12,0,0,0\"><b data-path-to-node=\"12,0,0,0\" data-index-in-node=\"0\">Core Banking Modernization:<\/b> Under the ongoing <b data-path-to-node=\"12,0,0,0\" data-index-in-node=\"46\">Jupiter Program<\/b>, Krungsri is decoupling legacy systems into agile business hubs, such as end-to-end digital lending, to streamline paperless customer interactions<\/span><span data-path-to-node=\"12,0,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_1dbaa4ee6805b29f-85\" dir=\"ltr\" data-path-to-node=\"12,1,0\"><span class=\"\" data-path-to-node=\"12,1,0,0\"><b data-path-to-node=\"12,1,0,0\" data-index-in-node=\"0\">AI in SDLC:<\/b> AI engines are embedded directly into the Software Development Life Cycle to assist engineering teams in gathering requirements, generating automated test scripts, and estimating delivery cycles<\/span><span data-path-to-node=\"12,1,0,2\">.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_1dbaa4ee6805b29f-86\" dir=\"ltr\" data-path-to-node=\"12,2,0\"><span class=\"\" data-path-to-node=\"12,2,0,0\"><b data-path-to-node=\"12,2,0,0\" data-index-in-node=\"0\">Unified Security Platform:<\/b> Reaching 80% deployment, this platform integrates infrastructure, database, and application security under a single monitoring data plane equipped with AI engines for faster threat detection, backed by formal incident playbooks and coordination with Thailand Banking Sector CERT (TB-CERT)<\/span><span class=\"\" data-path-to-node=\"12,2,0,2\">.<\/span><\/p>\n<\/li>\n<\/ul>\n<figure id=\"attachment_5551\" aria-describedby=\"caption-attachment-5551\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5551\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484306_0.webp\" alt=\"Krungsri Outlines AI Strategy at Krungsri Tech Day 2026, Accelerating Digital Banking Transformation\" width=\"750\" height=\"500\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484306_0.webp 750w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484306_0-300x200.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484306_0-660x440.webp 660w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/484306_0-600x400.webp 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-5551\" class=\"wp-caption-text\">Krungsri Outlines AI Strategy at Krungsri Tech Day 2026, Accelerating Digital Banking Transformation<\/figcaption><\/figure>\n<p id=\"p-rc_1dbaa4ee6805b29f-87\" dir=\"ltr\" data-path-to-node=\"13\"><span class=\"\" data-path-to-node=\"13,0\">Addressing concerns over workforce disruption and graduate unemployment, Ms. Saisunee affirmed that AI adoption aims to enhance employee efficiency and operational precision rather than downsize headcount<\/span><span data-path-to-node=\"13,2\">. While AI automates routine coding, tech professionals possessing strong business acumen, problem-solving skills, and cross-functional communication remain indispensable for shaping the future organization<\/span><span data-path-to-node=\"13,4\">.<\/span><\/p>\n<h2 dir=\"ltr\" data-path-to-node=\"14\">Tracking Shareholder Value and Ecosystem Expansion<\/h2>\n<p id=\"p-rc_1dbaa4ee6805b29f-88\" dir=\"ltr\" data-path-to-node=\"15\"><span class=\"\" data-path-to-node=\"15,0\">To validate technical investments, Krungsri relies on a structured <b data-path-to-node=\"15,0\" data-index-in-node=\"67\">Value Management Tracking<\/b> mechanism that monitors concrete value drivers and business outcomes from AI and Machine Learning models deployed over the past seven years<\/span><span data-path-to-node=\"15,2\">. These investments deliver hyper-personalized customer services that bolster long-term client relationships and cultivate new revenue streams<\/span><span data-path-to-node=\"15,4\">.<\/span><\/p>\n<p id=\"p-rc_1dbaa4ee6805b29f-89\" dir=\"ltr\" data-path-to-node=\"16\"><span class=\"\" data-path-to-node=\"16,0\">Held alongside global technology leaders\u2014including AWS, Microsoft, IBM, Cisco, Accenture, HPE, Kyndryl, and Red Hat\u2014the event featured practical AI exhibitions, workshops, and business clinics to support enterprise partners in adopting digital tools tailored to their operating environments<\/span><span data-path-to-node=\"16,2\">.<\/span><\/p>\n<p dir=\"ltr\" data-path-to-node=\"17\">#Krungsri #KrungsriTechDay2026 #AI #CoreBanking #DigitalTransformation #CyberSecurity #TheReporterAsia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Krungsri (Bank of Ayudhya PCL and its business units) revealed its strategic business direction driven by technology and innovation at Krungsri Tech Day 2026: Simplifying Life, Shifting Business with AI, marking the event&#8217;s fifth consecutive year. The bank emphasized practical&#8230; <\/p>\n","protected":false},"author":1,"featured_media":5549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[9,3700,1714,2414,6060],"class_list":["post-5547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial","tag-ai","tag-bank-of-ayudhya","tag-digital-banking","tag-krungsri","tag-tech-day-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Krungsri Outlines AI Strategy at Tech Day 2026<\/title>\n<meta name=\"description\" content=\"Krungsri unveils AI strategy at Tech Day 2026 to accelerate digital banking transformation. Discover how practical AI and governance drive growth. 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