{"id":5625,"date":"2026-11-13T13:10:55","date_gmt":"2026-11-13T06:10:55","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=5625"},"modified":"2026-11-13T13:10:55","modified_gmt":"2026-11-13T06:10:55","slug":"pcc-connect-thailand-birth-crisis","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2026\/11\/pcc-connect-thailand-birth-crisis\/","title":{"rendered":"Department of Health Launches PCC Connect to Tackle Birth Crisis"},"content":{"rendered":"<p id=\"p-rc_4f6f469d53d30a3c-130\" dir=\"ltr\" data-path-to-node=\"1\"><span class=\"\" data-path-to-node=\"1,0\">Thailand\u2019s <b data-path-to-node=\"1,0\" data-index-in-node=\"11\">Department of Health<\/b>, under the Ministry of Public Health, is preparing to launch <b data-path-to-node=\"1,0\" data-index-in-node=\"93\">PCC Connect<\/b>, a digital preconception care initiative linking community health networks directly to hospitals, alongside cross-ministry welfare measures to address the country&#8217;s lowest birth rate in <b data-path-to-node=\"1,0\" data-index-in-node=\"291\">75 years<\/b><\/span><span class=\"\" data-path-to-node=\"1,2\">. The project, operating under the concept <b data-path-to-node=\"1,2\" data-index-in-node=\"43\">Every Birth Matters<\/b>, will officially debut on <b data-path-to-node=\"1,2\" data-index-in-node=\"89\">November 26, 2026<\/b>, at The Four Wings Hotel in Bangkok<\/span><span class=\"\" data-path-to-node=\"1,4\">.<\/span><\/p>\n<h2 dir=\"ltr\" data-path-to-node=\"2\">Addressing the Demographic Shift and Young Generation Mindset<\/h2>\n<p id=\"p-rc_4f6f469d53d30a3c-131\" dir=\"ltr\" data-path-to-node=\"3\"><span data-path-to-node=\"3,0\">Thailand is facing a severe demographic transition toward an inverted population pyramid<\/span><span data-path-to-node=\"3,2\">. Data analyzed by the Bureau of Reproductive Health shows that live births dropped steadily from <b data-path-to-node=\"3,2\" data-index-in-node=\"98\">679,502<\/b> in <b data-path-to-node=\"3,2\" data-index-in-node=\"109\">2015<\/b> to just <b data-path-to-node=\"3,2\" data-index-in-node=\"122\">394,347<\/b> in <b data-path-to-node=\"3,2\" data-index-in-node=\"133\">2025<\/b>, marking a <b data-path-to-node=\"3,2\" data-index-in-node=\"149\">75-year<\/b> low<\/span><span data-path-to-node=\"3,4\">. During the same period, the Total Fertility Rate (TFR) fell from <b data-path-to-node=\"3,4\" data-index-in-node=\"67\">1.41<\/b> to <b data-path-to-node=\"3,4\" data-index-in-node=\"75\">0.90<\/b>, well below the replacement level and outpaced by annual deaths approaching <b data-path-to-node=\"3,4\" data-index-in-node=\"156\">600,000<\/b><\/span><span data-path-to-node=\"3,6\">.<\/span><\/p>\n<p id=\"p-rc_4f6f469d53d30a3c-132\" dir=\"ltr\" data-path-to-node=\"4\"><span data-path-to-node=\"4,0\"><b data-path-to-node=\"4,0\" data-index-in-node=\"0\">Dr. Thiti Sawaengtham<\/b>, Director-General of the Department of Health, explained during a press briefing that although <b data-path-to-node=\"4,0\" data-index-in-node=\"117\">63%<\/b> of Thai women of reproductive age (<b data-path-to-node=\"4,0\" data-index-in-node=\"156\">19\u201349 years<\/b>) still wish to have children<\/span><span data-path-to-node=\"4,2\">, the actual number of Thai-citizen newborns is even lower than the headline figure of roughly <b data-path-to-node=\"4,2\" data-index-in-node=\"95\">370,000 to 390,000<\/b> because the count includes births to migrant workers in Thailand<\/span><span data-path-to-node=\"4,4\">. He warned that if this trend persists for another <b data-path-to-node=\"4,4\" data-index-in-node=\"52\">15 to 20 years<\/b>, Thailand\u2019s population could shrink by half, eroding the working-age base needed to drive Gross Domestic Product (GDP) and potentially forcing the retirement age up to <b data-path-to-node=\"4,4\" data-index-in-node=\"235\">70 or 75<\/b>\u2014similar to Japan and Singapore\u2014to offset rising healthcare costs for the elderly<\/span><span class=\"\" data-path-to-node=\"4,6\">.<\/span><\/p>\n<p id=\"p-rc_4f6f469d53d30a3c-133\" dir=\"ltr\" data-path-to-node=\"5\"><span class=\"\" data-path-to-node=\"5,0\">According to <b data-path-to-node=\"5,0\" data-index-in-node=\"13\">Dr. Thiti<\/b>, the reluctance among younger generations stems primarily from a mindset shift driven by financial burdens, time constraints in child-rearing, and fears of career disruption that often force mothers to resign<\/span><span data-path-to-node=\"5,2\">. Physical exhaustion from inadequate rest and exercise, combined with chronic stress, has further complicated conception and increased risks of miscarriage and premature birth<\/span><span data-path-to-node=\"5,4\">.<\/span><\/p>\n<figure id=\"attachment_5629\" aria-describedby=\"caption-attachment-5629\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5629\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657891.webp\" alt=\"Department of Health Launches PCC Connect to Tackle Birth Crisis\" width=\"1200\" height=\"621\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657891.webp 1200w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657891-300x155.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657891-1024x530.webp 1024w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657891-768x397.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-5629\" class=\"wp-caption-text\">Department of Health Launches PCC Connect to Tackle Birth Crisis<\/figcaption><\/figure>\n<h2 dir=\"ltr\" data-path-to-node=\"6\">Cross-Ministry Collaboration and Workplace Welfare Initiatives<\/h2>\n<p id=\"p-rc_4f6f469d53d30a3c-134\" dir=\"ltr\" data-path-to-node=\"7\"><span data-path-to-node=\"7,0\">To alleviate these socioeconomic pressures, the government is mobilizing an integrated cross-ministry effort<\/span><span data-path-to-node=\"7,2\">. <b data-path-to-node=\"7,2\" data-index-in-node=\"2\">Sophon Saram<\/b>, President of the National Assembly and Speaker of the House of Representatives, is serving as a key coordinator connecting the <b data-path-to-node=\"7,2\" data-index-in-node=\"143\">Ministry of Public Health<\/b>, the <b data-path-to-node=\"7,2\" data-index-in-node=\"174\">Ministry of Interior<\/b>, the <b data-path-to-node=\"7,2\" data-index-in-node=\"200\">Ministry of Social Development and Human Security (MSDHS)<\/b>, the Ministry of Education, and the Social Security Office<\/span><span data-path-to-node=\"7,4\">. Together, these agencies are reviewing expanded child subsidies, tax deductions, and housing incentives for families with children<\/span><span data-path-to-node=\"7,6\">.<\/span><\/p>\n<p id=\"p-rc_4f6f469d53d30a3c-135\" dir=\"ltr\" data-path-to-node=\"8\"><span data-path-to-node=\"8,0\">Within its own facilities, the <b data-path-to-node=\"8,0\" data-index-in-node=\"31\">Department of Health<\/b> is piloting workplace welfare models, including on-site <b data-path-to-node=\"8,0\" data-index-in-node=\"108\">daycare<\/b> centers that enable parents to bring their children to work and nurse or feed them during lunch breaks without leaving their jobs<\/span><span data-path-to-node=\"8,2\">. The department also operates a <b data-path-to-node=\"8,2\" data-index-in-node=\"33\">cold chain<\/b> breast milk delivery program, allowing mothers working in Bangkok to pump and safely transport milk to their infants living in provinces such as Khon Kaen<\/span><span data-path-to-node=\"8,4\">. Additionally, health officials are working with community and religious leaders in southern Thailand across Health Regions <b data-path-to-node=\"8,4\" data-index-in-node=\"125\">11<\/b> and <b data-path-to-node=\"8,4\" data-index-in-node=\"132\">12<\/b> to dispel misconceptions that iron and folic acid supplements cause excessive fetal growth and difficult deliveries<\/span><span data-path-to-node=\"8,6\">.<\/span><\/p>\n<h2 dir=\"ltr\" data-path-to-node=\"9\">Digital Integration with Mor Prom and Proactive Genetic Screening<\/h2>\n<p id=\"p-rc_4f6f469d53d30a3c-136\" dir=\"ltr\" data-path-to-node=\"10\"><span data-path-to-node=\"10,0\">Alongside economic support, <b data-path-to-node=\"10,0\" data-index-in-node=\"28\">PCC Connect<\/b> establishes a seamless <b data-path-to-node=\"10,0\" data-index-in-node=\"63\">Preconception Care<\/b> framework utilizing <b data-path-to-node=\"10,0\" data-index-in-node=\"102\">Village Health Volunteers (VHVs)<\/b>, <b data-path-to-node=\"10,0\" data-index-in-node=\"136\">Subdistrict Health Promoting Hospitals (SHPH)<\/b>, and primary care units as frontline touchpoints to identify and counsel couples planning a family<\/span><span data-path-to-node=\"10,2\">. Services span fertility counseling, ovulation tracking, and assisted reproductive technologies<\/span><span data-path-to-node=\"10,4\">.<\/span><\/p>\n<p id=\"p-rc_4f6f469d53d30a3c-137\" dir=\"ltr\" data-path-to-node=\"11\"><span data-path-to-node=\"11,0\">Rather than introducing a standalone application, <b data-path-to-node=\"11,0\" data-index-in-node=\"50\">Dr. Thiti<\/b> noted that <b data-path-to-node=\"11,0\" data-index-in-node=\"71\">PCC Connect<\/b> integrates <b data-path-to-node=\"11,0\" data-index-in-node=\"94\">Personal Health Records<\/b> directly into the Ministry of Public Health\u2019s central <b data-path-to-node=\"11,0\" data-index-in-node=\"172\">Mor Prom<\/b> platform<\/span><span data-path-to-node=\"11,2\">. Protected by <b data-path-to-node=\"11,2\" data-index-in-node=\"15\">two-factor authentication<\/b> and Personal Data Protection Act (PDPA) cybersecurity standards, the system transmits screening data from local clinics to destination hospitals to eliminate redundant blood tests<\/span><span data-path-to-node=\"11,4\">. During the transition phase, the digital platform will operate in a hybrid model alongside the traditional maternal and child health handbook (Pink Book)<\/span><span data-path-to-node=\"11,6\">.<\/span><\/p>\n<p id=\"p-rc_4f6f469d53d30a3c-138\" dir=\"ltr\" data-path-to-node=\"12\"><span data-path-to-node=\"12,0\">Couples enrolled in the program receive comprehensive screenings for chronic illnesses and genetic conditions, notably <b data-path-to-node=\"12,0\" data-index-in-node=\"119\">thalassemia<\/b> carrier status\u2014where two carrier parents face a <b data-path-to-node=\"12,0\" data-index-in-node=\"179\">1-in-4<\/b> risk of having a child with the full disease\u2014as well as Down syndrome risk assessments for older mothers, gestational diabetes management, and <b data-path-to-node=\"12,0\" data-index-in-node=\"329\">2Q Plus<\/b> mental health screenings<\/span><span data-path-to-node=\"12,2\">. The initiative also incorporates precision medicine protocols, including <b data-path-to-node=\"12,2\" data-index-in-node=\"75\">BRCA1 and BRCA2<\/b> genetic cancer screenings, covered under the Universal Coverage Scheme, Social Security, and Civil Servant Medical Benefit Scheme<\/span><span data-path-to-node=\"12,4\">.<\/span><\/p>\n<figure id=\"attachment_5630\" aria-describedby=\"caption-attachment-5630\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5630\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657892.webp\" alt=\"Department of Health Launches PCC Connect to Tackle Birth Crisis\" width=\"1200\" height=\"633\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657892.webp 1200w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657892-300x158.webp 300w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657892-1024x540.webp 1024w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2026\/11\/657892-768x405.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-5630\" class=\"wp-caption-text\">Department of Health Launches PCC Connect to Tackle Birth Crisis<\/figcaption><\/figure>\n<h2 dir=\"ltr\" data-path-to-node=\"13\">12-Province Pilot and Long-Term Fertility Targets<\/h2>\n<p id=\"p-rc_4f6f469d53d30a3c-139\" dir=\"ltr\" data-path-to-node=\"14\"><span data-path-to-node=\"14,0\">In its initial rollout, the <b data-path-to-node=\"14,0\" data-index-in-node=\"28\">Department of Health<\/b> has selected <b data-path-to-node=\"14,0\" data-index-in-node=\"62\">12 pilot provinces<\/b> spanning all <b data-path-to-node=\"14,0\" data-index-in-node=\"94\">12 health regions<\/b>: <b data-path-to-node=\"14,0\" data-index-in-node=\"113\">Chiang Rai<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"125\">Sukhothai<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"136\">Kamphaeng Phet<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"152\">Nakhon Nayok<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"166\">Samut Songkhram<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"183\">Chanthaburi<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"196\">Kalasin<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"205\">Bueng Kan<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"216\">Buriram<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"225\">Yasothon<\/b>, <b data-path-to-node=\"14,0\" data-index-in-node=\"235\">Nakhon Si Thammarat<\/b>, and <b data-path-to-node=\"14,0\" data-index-in-node=\"260\">Trang<\/b><\/span><span data-path-to-node=\"14,2\">. Selections prioritized readiness and demographic urgency, particularly in provinces like Samut Songkhram, which shares the nation&#8217;s lowest provincial TFR at <b data-path-to-node=\"14,2\" data-index-in-node=\"159\">0.53<\/b> alongside Chainat, followed by <b data-path-to-node=\"14,2\" data-index-in-node=\"195\">Phrae<\/b> (<b data-path-to-node=\"14,2\" data-index-in-node=\"202\">0.55<\/b>), <b data-path-to-node=\"14,2\" data-index-in-node=\"209\">Lampang<\/b> (<b data-path-to-node=\"14,2\" data-index-in-node=\"218\">0.57<\/b>), and <b data-path-to-node=\"14,2\" data-index-in-node=\"229\">Maha Sarakham<\/b> (<b data-path-to-node=\"14,2\" data-index-in-node=\"244\">0.59<\/b>)<\/span><span data-path-to-node=\"14,4\">.<\/span><\/p>\n<p id=\"p-rc_4f6f469d53d30a3c-140\" dir=\"ltr\" data-path-to-node=\"15\"><span data-path-to-node=\"15,0\"><b data-path-to-node=\"15,0\" data-index-in-node=\"0\">Dr. Pakorn Tungkasereerak<\/b>, Deputy Director-General of the Department of Health, stated that the program targets four core outcomes: increasing couple enrollment in preconception care, reducing premature births, lowering the rate of newborns weighing under <b data-path-to-node=\"15,0\" data-index-in-node=\"256\">2,500 grams<\/b>, and minimizing congenital disabilities<\/span><span data-path-to-node=\"15,2\">. The long-term objective is to raise Thailand\u2019s TFR to between <b data-path-to-node=\"15,2\" data-index-in-node=\"64\">1.5 and 2.0<\/b><\/span><span data-path-to-node=\"15,4\">. While broader demographic shifts will require <b data-path-to-node=\"15,4\" data-index-in-node=\"48\">5 to 10 years<\/b> to materialize, officials expect higher proactive screening participation within the first <b data-path-to-node=\"15,4\" data-index-in-node=\"153\">1 to 2 years<\/b> following the <b data-path-to-node=\"15,4\" data-index-in-node=\"180\">November 26, 2026<\/b> launch<\/span><span data-path-to-node=\"15,6\">.<\/span><\/p>\n<p dir=\"ltr\" data-path-to-node=\"16\">#DepartmentOfHealth #PCCConnect #ThailandDemographics #PublicHealth #DigitalHealth #MaternalHealth #TheReporterAsia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thailand\u2019s Department of Health, under the Ministry of Public Health, is preparing to launch PCC Connect, a digital preconception care initiative linking community health networks directly to hospitals, alongside cross-ministry welfare measures to address the country&#8217;s lowest birth rate in&#8230; <\/p>\n","protected":false},"author":1,"featured_media":5628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[6099,6098,6095,6097,6096],"class_list":["post-5625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medical","tag-demographic-crisis","tag-department-of-health","tag-pcc-connect","tag-preconception-care","tag-thailand-birth-rate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PCC Connect: Thailand&#039;s Digital Preconception Care Initiative<\/title>\n<meta name=\"description\" content=\"Thailand launches PCC Connect to tackle its lowest birth rate in 75 years. 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