{"id":713,"date":"2024-03-09T19:40:27","date_gmt":"2024-03-09T12:40:27","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=713"},"modified":"2024-03-09T19:40:27","modified_gmt":"2024-03-09T12:40:27","slug":"sxsw-engages-airship-to-power-essential-guest-experiences","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/03\/sxsw-engages-airship-to-power-essential-guest-experiences\/","title":{"rendered":"SXSW Engages Airship to Power Essential Guest Experiences"},"content":{"rendered":"

Airship<\/a>, the mobile app experience company, today announced that South by Southwest\u00ae Conference and Festivals (SXSW\u00ae) is using the Airship App Experience Platform to power lifecycle messaging and native app experiences in the official SXSW GO mobile app presented by Paramount+. Unified experiences inside and outside the app will optimize app onboarding, opt-in permissions and feature adoption, while guiding and informing attendees throughout the conference and festivals.<\/p>\n

New to 2024, SXSW has increased the number of daily SXXpress Passes, giving in-person attendees more opportunities to request to skip the line at any event for which they have primary access. Airship Mobile Wallet dynamically generates the personalized digital express pass and distributes it via email, Apple Wallet or Google Wallet. Registered attendees will be able to request a limited number of SXXpress Passes in the SXSW GO<\/a> mobile app or SXSW Schedule<\/a> starting at 9 a.m. the day before the events to which they want priority access.<\/p>\n

The SXSW GO mobile app allows attendees to navigate the event with ease, build a personalized schedule, network with other attendees, find nearby events and much more. SXSW attendees can explore the SXSW GO mobile app here<\/a>, including download links for iOS and Android.<\/p>\n

\u201cWorking with Airship and our other partners has allowed SXSW to introduce entirely new mobile experiences to guests over the years, from industry-first implementations to today\u2019s no-code experiences and innovative mobile wallet VIP experiences that allow us to further unify the guest experience and go far beyond messaging alone,\u201d said Michael Brown, Vice President of Innovation, SXSW. \u201cIt takes a village to unlock the magic of SXSW, and I\u2019m proud to say that the SXSW GO app is the best way for people to get the most from the conference and festivals, whether they\u2019re here in-person or joining from home.\u201d<\/p>\n

\u201cSXSW is dedicated to helping brands unleash their creativity,\u201d said Thomas Butta, Chief Strategy and Marketing Officer at Airship. \u201cWe\u2019re proud to be a long-standing partner of SXSW. Our technology makes life better for SXSW attendees by delivering just what they need \u2013 on the ground, on their app, and everywhere in between.\u201d<\/p>\n

For more than 10 years, SXSW has worked with Airship and partner Eventbase<\/a> to deliver innovative mobile app experiences that allow conference and festival attendees to get the most out of SXSW. The time-tested, battle-proven partnership between Airship and event app platform Eventbase powers mobile app experiences for many of the world\u2019s largest events, including CES, Cisco Live, Salesforce Dreamforce, Sundance Film Festival, Adobe Summit and VMware Explore.<\/p>\n","protected":false},"excerpt":{"rendered":"

Airship, the mobile app experience company, today announced that South by Southwest\u00ae Conference and Festivals (SXSW\u00ae) is using the Airship App Experience Platform to power lifecycle messaging and native app experiences in the official SXSW GO mobile app presented by… <\/p>\n","protected":false},"author":1,"featured_media":714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[593,592,596,594,595],"class_list":["post-713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival","tag-airship","tag-experiences","tag-southwest-conference-and-festivals","tag-sxsw","tag-sxsw-go"],"yoast_head":"\nSXSW Engages Airship to Power Essential Guest Experiences - TheReporterAsia\/eng<\/title>\n<meta name=\"description\" content=\"Airship, today announced that South by Southwest\u00ae Conference and Festivals (SXSW\u00ae) is using the Airship App Experience Platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thereporter.asia\/eng\/2024\/03\/sxsw-engages-airship-to-power-essential-guest-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SXSW Engages Airship to Power Essential Guest Experiences - 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