{"id":730,"date":"2024-03-08T12:24:54","date_gmt":"2024-03-08T05:24:54","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=730"},"modified":"2024-03-11T12:30:11","modified_gmt":"2024-03-11T05:30:11","slug":"hi-x-ai-cultivate-limitless-creativity-at-adfest-2024","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/03\/hi-x-ai-cultivate-limitless-creativity-at-adfest-2024\/","title":{"rendered":"HI x AI: Cultivate Limitless Creativity at ADFEST 2024"},"content":{"rendered":"

ADFEST held a press conference to unveil ADFEST 2024, marking its 27th<\/sup> year. The 3-day festival held from Thursday 21st<\/sup> to Saturday 23rd<\/sup> March 2024<\/strong>, will take place at the Royal Cliff Hotels Group in Pattaya.\u00a0 Under the theme Human Intelligence,<\/strong> more affectionately abbreviated to the warm welcome “HI”<\/strong>, this year’s theme underscores the critical role of human intellect amidst the advancing landscape of artificial intelligence (AI). Human intelligence serves as the genesis of AI’s boundless potential, a concept elaborated upon during the special ADFEST TALK session held at the press conference.<\/p>\n

Vinit Surapongchai,<\/strong> Chairman of ADFEST<\/strong>, shared insights into this year’s theme, “In the current landscape, few topics garner as much attention as ‘AI’ or ‘Artificial Intelligence,’ which has profoundly influenced businesses across all sectors, including the creative industry. The remarkable strides made in Generative AI underscore its unparalleled creative potential, exceeding all expectations. This leads many to fear the battle between human and machine. ADFEST 2024; however, proposes there is symbiotic synergy between human ingenuity and AI. What lies at the heart of human intelligence to guide AI collectively into the future?”<\/p>\n

The creative industry has long leveraged AI for various purposes, from streamlining work processes with software to analyzing complex data for quicker and more efficient understanding. Yet, AI’s role has evolved beyond mere convenience; it now intersects more closely with human cognition than ever before. Hence, at this year’s ADFEST, our emphasis lies on the interplay between humans and AI, which has emerged as a crucial alliance in elevating creative endeavors to new heights of distinction and inspiration. Together, we will witness how AI, anchored by human involvement, can propel us towards achievements of greater significance and impact than previously imagined.<\/p>\n

\"ADFEST
Dr. Karndee Leopairote<\/figcaption><\/figure>\n

In the special session “ADFEST TALK” centered around the theme of Human Intelligence, three distinguished speakers shared their wealth of expertise, experience, and insights on collaborating with AI and forecasting the future of human-AI relationships. The renowned speakers include Dr. Karndee Leopairote, <\/strong>Chief Futures and Digital Assets Officer, FutureTales LAB Co., Ltd., by MQDC, Suvita Charanwong, <\/strong>Co-Founder & Chief Executive Officer, Tellscore, and Thasorn Boonyanate, <\/strong>Chief Creative Officer, BBDO Bangkok.<\/p>\n

ADFEST 2024 promises an enriching experience spanning 3 days, including:<\/h3>\n

ADFEST Lotus Awards<\/strong><\/p>\n

The ADFEST Lotus Awards celebrate creative excellence across 21 categories, featuring 1,587 submissions from 18 countries. This year, Sustainable Lotus<\/strong> is added to the award line-up, honoring works that champion sustainable development based on Sustainable Development Goals.<\/p>\n

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Thasorn Boonyanate<\/figcaption><\/figure>\n

In addition, 6 Regional Agency of the Year<\/strong> awards also joined the Special Awards line-up, including:<\/p>\n