{"id":787,"date":"2024-03-23T07:26:19","date_gmt":"2024-03-23T00:26:19","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=787"},"modified":"2024-03-23T12:18:20","modified_gmt":"2024-03-23T05:18:20","slug":"adfest-2024-announces-first-wave-of-lotus-award-winners","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/03\/adfest-2024-announces-first-wave-of-lotus-award-winners\/","title":{"rendered":"ADFEST 2024 Announces First Wave of Lotus Award Winners"},"content":{"rendered":"<p>The culmination of the second day at ADFEST 2024 on Friday, 22<sup>nd<\/sup> March saw the first of two presentations of Lotus Awards to the elected winners in 13 categories, including Brand Experience, Commerce, Digital &amp; Social, Direct, Digital Craft, Media, Mobile, PR, Print &amp; Outdoor Craft, Entertainment, Design Lotus, New Director (Inc. Fabulous Five) and Film Craft Lotus. The awards were presented at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. The second ceremony will take place tomorrow night on the final day of ADFEST 2024.<\/p>\n<ul>\n<li>&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/03\/the-power-of-human-ai-collaboration-in-creativity\/\">The Power of Human-AI Collaboration in Creativity<\/a><\/li>\n<li>&#8211; <a href=\"https:\/\/thereporter.asia\/eng\/2024\/03\/hi-x-ai-cultivate-limitless-creativity-at-adfest-2024\/\">HI x AI: Cultivate Limitless Creativity at ADFEST 2024<\/a><\/li>\n<\/ul>\n<p>A total of 1,587 entries were received for the Lotus Awards and 63 jury members from 23 cities were organized into 7 groups, chaired by Malcolm Poynton, Global Chief Creative Officer for Cheil Worldwide, London to decide the winners of the ADFEST 2024 Lotus Awards.<\/p>\n<h3>JURY INSIGHTS: DIGITAL &amp; SOCIAL LOTUS \/ DIGITAL CRAFT LOTUS \/ MOBILE LOTUS<\/h3>\n<p>Jury President for Digital &amp; Social, Digital Craft and Mobile Lotus was Rei Inamoto, Founding Partner for I&amp;CO, APAC. \u201cI came into the jury room hoping that I would discover a new kind of work and inspiration. After having spent a few weeks online with the jury and then in person in Pattaya, I&#8217;m glad to say that we&#8217;ve uncovered some amazing gems.\u201d said Rei.<\/p>\n<p>&#8220;Is the work raising the standard of creativity in Asia and beyond?&#8221; That was one key criterion I had going in and during the judging session. I wanted the work awarded at ADFEST to be something\u00a0that those of us in Asia to be proud of presenting to the rest of the world.<\/p>\n<p>As Vinit said at the beginning of the judging session, the creative standard used to be a little poor in Asia when he started the show. Is Asia leading the industry worldwide? Maybe not. I&#8217;d like ADFEST to change that and be a place for Asian creativity to be an inspiration to be the rest of the world.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-789\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-2.jpg\" alt=\"Lotus Award\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-2.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>DIGITAL &amp; SOCIAL LOTUS AWARD<\/b><\/p>\n<p>For the Digital and Social Lotus category, 122 pieces of work were entered, marking a notable 13% increase compared to the previous year. Out of those, juries awarded 4 Bronze and 2 Silver. There was no Gold award given out.<\/p>\n<p><b>DIGITAL CRAFT LOTUS<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p>The Digital Craft Lotus category received 44 entries this year. The jury awarded 2 Bronze, 3 Silver and 1 Grande.<\/p>\n<p>The Grande was awarded to <b>Dentsu Inc., Tokyo<\/b> for Japan Railway 150<sup>th <\/sup>Anniversary Campaign \u201cMy Japan Railway\u201d.<\/p>\n<p>Jury President for Digital Craft, Rei Inamoto says \u201cMy Japan Railway takes a traditional piece of culture, modernized it, and elevates the romance of the brand.\u201d<\/p>\n<p>\u201cIt is one of the few pieces of work that can only come from Asia and be an inspiration to the rest of the world.\u201d<\/p>\n<p><b>MOBILE LOTUS AWARD<\/b><\/p>\n<p>Out of 24 entries for Mobile Lotus this year, the juries awarded 2 Bronze, 1 Silver and 1Gold. The Gold award was presented to <b>Dentsu Inc., Tokyo<\/b> for Japan Railway 150<sup>th<\/sup><b> <\/b>Anniversary Campaign \u201cMy Japan Railway\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-790\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-3.jpg\" alt=\"Lotus Award\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-3.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>JURY INSIGHTS: DESIGN LOTUS \/ PRINT &amp; OUTDOOR CRAFT LOTUS<span class=\"Apple-converted-space\">\u00a0<\/span><\/h3>\n<p>Ashwini Deshpande, Co-Founder &amp; Director for Elephant Design Pvt. Ltd., Pune was the Jury President for Design Lotus and Print &amp; Outdoor Craft. \u201cWhile judging Design, it is not just important to see the idea and craft of the aesthetic, but very important to see the impact of design and whether it aligns with the intent.\u201d said Ashwini.<\/p>\n<p>\u201cI am always very excited to see audacious ideas that come out genuine intent to solve challenges perceived from authentic insights. ADFEST awards are the platform with rich cultural context from the region. That\u2019s what makes them so important and relevant.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>In each of the categories that I judged along with a very accomplished jury panel, we made sure we selected works that drew admiration for everything, the idea, the craft and most importantly, the impact it would leave on the communities.\u201d<\/p>\n<p><b>DESIGN LOTUS AWARD<\/b><\/p>\n<p>109 entries were received for the Design Lotus award and out of these, the jury awarded 5 Bronze, 1 Silver, 2 Gold, and 1 Grande.<\/p>\n<p>One Gold Award was presented to <b>TBWA\\Hakuhodo Inc., Tokyo<\/b> for Shellmet \u201cShellmet\u201d<\/p>\n<p><b>Dentsu Inc., Tokyo<\/b> was elected as winner of a Gold and Grande awards for work on Japan Railway 150<sup>th<\/sup> Anniversary Campaign titled, \u201cMy Japan Railway\u201d<\/p>\n<p>Ashwini Deshpande, the Jury President for Design Lotus says \u201cJapan Railway 150<sup>th<\/sup> \u00a0Anniversary Campaign \u2018My Japan Railway\u2019 was a mind-blowing piece in so many ways. It is deeply embedded in the Japanese culture where railway is a part of life for over a century. Stations, trains, and journeys have stories of people, architecture, nature and even food culture of Japan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-791\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-4.jpg\" alt=\"Lotus Award\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-4.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-4-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>This campaign is a true celebration of all those stories. Each of the 900 (no less!) stations has been given a beautiful, unique, and yet harmonious illustrated identity that represents the true spirit of the station. Travelers can scan and collect those identities as stamps through an app. The campaign embraces multimedia, through maps, books, merchandise and of course an app. Every single illustration is a piece of marvel, and yet when it all comes together as a system, it never loses the warmth of a hand-crafted story.<\/p>\n<p>\u201cI loved the work for its idea, thoughtful curation, beautiful craft, audacious scale and finally the way it reached millions of hearts in a very simple way.\u201d<\/p>\n<p><b>PRINT &amp; OUTDOOR CRAFT LOTUS AWARD<\/b><\/p>\n<p>Print and Outdoor Craft Lotus entries were 39 in total this year. Out of those, 1 Bronze, 1 Silver and 1 Gold awards.<\/p>\n<p>The Gold award was given to <b>Dentsu Inc., Tokyo<\/b> for Japan Railway 150<sup>th<\/sup> Anniversary Campaign \u201cMy Japan Railway\u201d.<\/p>\n<h3>JURY INSIGHTS: BRAND EXPERIENCE LOTUS\/ COMMERCE LOTUS \/ DIRECT LOTUS<\/h3>\n<p>Bill Yom, Founder &amp; Chief Creative Officer for Jung von Matt HANGANG, Seoul resided over the jury for Brand Experience, Commerce and Direct Lotus awards and described his experience.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cThe diversity of the cultural insights and how the creatives developed outstanding ideas from the scratch to the final details of craftsmanship. But mostly I am happy to see so many countries submit their work.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cA great idea needs persistency to get really the maximum out of a simple idea. The winner work also approached strong cultural insights into unexpected ideas and execution.\u201d said Bill.<\/p>\n<p><b>BRAND EXPERIENCE LOTUS AWARD<\/b><\/p>\n<p>There were 137 entries for the Brand Experience Lotus category. The jury for this category also awarded 10 Bronze, 4 Silver, 1 Gold, 1 Grande awards.<\/p>\n<p><b>VML Thailand, Bangkok<\/b> won a Gold award for its work on KFC \u201cKFC Bone Tie\u201d<\/p>\n<p><b>Dentsu Inc., Tokyo<\/b> was elected as winner of the Grande award for work on Japan Railway 150<sup>th<\/sup> Anniversary Campaign titled, \u201cMy Japan Railway\u201d.<\/p>\n<p>\u201cIn a stunning display of creativity and dedication, our craftsmanship and innovative ideas breathe new life into a traditional brand, presenting it from a fresh perspective that captivates audiences.&#8221; Said Bill Yom, Jury President for Brand Experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-792\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-5.jpg\" alt=\"Lotus Award\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-5.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/03\/ADFEST-2024-Announces-First-Wave-of-Lotus-Award-Winners-5-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>COMMERCE LOTUS AWARD<\/b><\/p>\n<p>For the Commerce Lotus category, 13 pieces of work were entered, with the Jury awarding 2 Silver. No Gold award was given.<\/p>\n<p><b>DIRECT LOTUS AWARD<\/b><\/p>\n<p>Out of 93 entries for Direct Lotus this year, the juries awarded 9 Bronze, 2 Silver, 2 Gold, and 1 Grande.<\/p>\n<p><strong>Two Gold awards were presented to:<\/strong><\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Cheil Worldwide, Seoul<\/b> for Drama \u2018Strong Girl Nam-Soon\u2019 \u201cDrug Test Poster\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Dentsu Inc., Tokyo<\/b> for Japan Railway 150<sup>th<\/sup> Anniversary Campaign \u201cMy Japan Railway\u201d<\/p>\n<p>The Grande was awarded to <b>VML Indonesia, Jakarta<\/b> for McDonald&#8217;s Indonesia \u201cMcDonald&#8217;s Wi-Fries\u201d.<\/p>\n<p>\u201cIn addressing a common challenge for the audience, this project showcases the commitment to meaningful solutions. The creative execution balances simplicity and playfulness, creating a direct and engaging experience for both the audience and the brand.&#8221; Said Bill<\/p>\n<h3>JURY INSIGHTS: ENTERTAINMENT LOTUS \/ MEDIA LOTUS \/ PR LOTUS<\/h3>\n<p>Jury President for Entertainment, Media and PR was Wendy Chan, Health Creative Lead, Asia Pacific for Edelman, Hong Kong \u201cI find it incredibly inspiring to hear viewpoints and insights from diverse cultures and countries.\u201d said Wendy<\/p>\n<p>\u201cUnexpected idea that provoke change whether in brand, product or people\u2019s live, inspire and push the boundary of that category.\u201d<\/p>\n<p><b>ENTERTAINMENT LOTUS AWARD<\/b><\/p>\n<p>This year, there were 84 entries in the Entertainment Lotus category with 3 Bronze, 2 Silver,\u00a0 3 Gold, and 1 Grande awards.<\/p>\n<p>Three Gold Awards were presented to:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Six Inc., Tokyo<\/b> for Sotetsu \u201cA Train of Memories\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Finch, Sydney<\/b> for Modibodi \u201cI&#8217;m Dying Inside\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>BBDO Bangkok Limited, Bangkok<\/b> for Five Star \u201cMy Parent is a Tiktoker\u201d<\/p>\n<p><b>Choojai and Friends, Bangkok<\/b> was elected as winner of the Grande award for work on Sammakorn titled, \u201cSammakorn Not Sanpakorn\u201d<\/p>\n<p>Wendy Chan, Jury President of Entertainment Lotus, says \u201cThis work took the most boring business category and made it entertaining. By leveraging a problem creatively, it repeatedly calls out the brand name, listed every product and displayed the logo in the most amusing way. It is both entertaining and direct. We watch few times and still laughing. \u00a0Even I can remember a Thai brand name now!\u201d<\/p>\n<p><b>MEDIA LOTUS AWARD<\/b><\/p>\n<p>The Media Lotus received 92 entries. Out of those, juries awarded 6 Bronze, 3 Silver, and 1 Grande awards.<\/p>\n<p>The Grande was awarded to <b>Impact BBDO, Dubai<\/b> for An Nahar Newspaper \u201cThe Newspapers Inside. The Newspaper Edition\u201d.<\/p>\n<p>\u201cIn today\u2019s complex media landscape, this is one of the most traditional media which is declining in every country. Yet, this entry has shown that it is the best medium to unleash the voice of the people. Giving hope and proved that the press will never be silenced.\u201d said Wendy<\/p>\n<p><b>PR LOTUS AWARD<\/b><\/p>\n<p>There were 77 entries for the PR Lotus category. The jury for this category also awarded 7 Bronze, 4 Silver, 4 Gold, and 1 Grande awards.<\/p>\n<p>Three Gold Awards were presented to:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>TBWA\\Hakuhodo Inc., Tokyo<\/b> for Shellmet \u201cShellmet\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Mullenlowe Treyna, Manila<\/b> for Right to Care \u201cRight to Care\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>VML, SINGAPORE<\/b> for Lux \u201cChange the Angle\u201d<\/p>\n<p><b>Honda Office, Tokyo<\/b> was won Gold and Grande awards for work on Ajinomoto \u201cGyoza\u201d titled, \u201cFrying Pan Challenge\u201d<\/p>\n<p>Wendy says \u201cThe works in PR category are strong with many exciting entries. Sometimes the topic of challenge is not necessary to be huge. This work we pick solve a practical challenge. By turning crisis into opportunity through action, result in creating trust in brand and the product. This Grand Prix is a non-sticky decision for us.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3>JURY INSIGHTS: FILM CRAFT LOTUS \/ NEW DIRECTOR LOTUS<span class=\"Apple-converted-space\">\u00a0<\/span><\/h3>\n<p>Jury President for Film Craft and New Director Lotus was Emma Daines, CEO, Founder &amp; Executive Producer for Fin Design + Effects, Sydney. \u201cWhat excited us, was the diversity and in adverse conditions of the last 12 months, the excellence on creativity rang through. It was refreshing. We loved the different cultures and the essence and excellence it brought through.. It lead to respectful robust discussions and results i believe we all. as a jury. stand by and rings true to creativity and excellence.\u201d said Emma.<\/p>\n<p>\u201cPurely through excellence and monitored through keen and honest and informative discussion. It was measured and considered and fairly voted. We were very proud as Jurors!\u201d<\/p>\n<p><b>FILM CRAFT LOTUS AWARD<\/b><\/p>\n<p>Film Craft saw the biggest number of entries with a tally of 232 in total, representing a 7% increase compared to the previous year. The Jury awarded 21 Bronze, 10 Silver, 9 Gold, and 1 Grande awards.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h4>Five Gold awards were presented to:<\/h4>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Arcade Film Factory, Manila<\/b> for TNT Telco \u201cMother\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>FINCH, Sydney<\/b> for Modibodi \u201cI&#8217;m Dying Inside Campaign\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Ogilvy Group Thailand, Bangkok<\/b> for Thai Life Insurance \u201cUnder My Skin\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Spoon Inc., Tokyo<\/b> for Pocari Sweat Returnable Bottle Project \u201cScuffing Song\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>VML India, Mumbai<\/b> for Exide \u201cThe Moving Canvas\u201d<\/p>\n<p><b>Six Inc., Tokyo<\/b> was won Four Gold and 1 Grande awards for work on Sotetsu titled, \u201cA Train of Memories\u201d<\/p>\n<p>Jury President for Film Craft Lotus, Emma Daines says \u201cA Train of Memories was a clear winner in many categories which catapulted it to a Grande, not just because of its Production technology achievement but also because of it\u2019s adventurous spirit and undertaking on the approach of the Director and the support around.\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u201cSupport including production\/set design, technical choreography, casting, script and original score. Original score was a combination of 2 meaningful cultural origins.\u201d<\/p>\n<p>\u201cIt all delivered on screen and was delightful to watch, which we did many many times as it was such a success in many categories.\u201d<\/p>\n<p>\u201cThe approach was innovative the result was excellent.\u201d<\/p>\n<p><b>NEW DIRECTOR LOTUS AWARD (INCL. FABULOUS FIVE)<\/b><\/p>\n<p>From 9 entries, there were 2 Gold awards in this category.<\/p>\n<p><strong>Two Gold awards were presented to:<\/strong><\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>GRAPH STUDIO SDN BHD, Kuala Lumpur<\/b> for The 2023 Kancil Awards &amp; Festival Of Creativity \u201cPush-Pull\u201d<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>FINCH, Sydney<\/b> for Modibodi \u201cI&#8217;m Dying Inside\u201d<\/p>\n<p><b>FABULOUS FIVE<\/b><\/p>\n<p>ADFEST\u2019s \u2018Fabulous Five\u2019 program is one of the world\u2019s most respected platforms for kick-starting the careers of commercial directors. Five directors with less than two years\u2019 experience were invited to direct 5-minute short films inspired by the theme of ADFEST 2024, \u201cHuman Intelligence\u201d.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Congratulations to <b>Ryotaro Nishi<\/b>, Director from FIELD MANAGEMENT EXPAND Inc., Tokyo who was awarded a Commendation for his short film, <b>\u201cUpside-Down Genius\u201d.<\/b><b><span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<h4>The other finalists are:<span class=\"Apple-converted-space\">\u00a0<\/span><\/h4>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Fumiya Hara<\/b>, Director from FIELD MANAGEMENT EXPAND Inc., Tokyo<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Natsuki Urayama<\/b>, Planner &amp; Director from AOI Pro., Tokyo<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Pak Hin Phileas Cheung<\/b><b>,\u00a0<\/b>Director from WOWWOWTANK Co. Ltd., Hong Kong<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <b>Tanjeel Sultan Khan Turja<\/b>, Director from X-Integrated Marketing Agency, Dhaka<\/p>\n<p>Follow all the latest news and events via #ADFEST2024 #HumanIntelligence and #HI on Facebook, Twitter, Instagram and TikTok (<a href=\"http:\/\/www.tiktok\/@adfestofficial\">www.tiktok\/@adfestofficial<\/a>). To view the full program, visit <a href=\"https:\/\/www.adfest.com\/?utm_source=brevo&amp;utm_campaign=New%20editor%20PR%20ADFEST%202024%20REVEALED%20DAY%201%20LOTUS%20WINNERS&amp;utm_medium=email\">www.ADFEST.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The culmination of the second day at ADFEST 2024 on Friday, 22nd March saw the first of two presentations of Lotus Awards to the elected winners in 13 categories, including Brand Experience, Commerce, Digital &amp; Social, Direct, Digital Craft, Media,&#8230; <\/p>\n","protected":false},"author":1,"featured_media":788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[343,648,670,669,663],"class_list":["post-787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards-news","tag-adfest","tag-adfest-2024","tag-advertising-event","tag-lotus-award-winners","tag-lotus-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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