{"id":983,"date":"2024-05-07T17:45:44","date_gmt":"2024-05-07T10:45:44","guid":{"rendered":"https:\/\/thereporter.asia\/eng\/?p=983"},"modified":"2024-05-07T17:48:19","modified_gmt":"2024-05-07T10:48:19","slug":"survey-shows-87-1-of-thais-are-willing-to-pay-for-streaming-services","status":"publish","type":"post","link":"https:\/\/thereporter.asia\/eng\/2024\/05\/survey-shows-87-1-of-thais-are-willing-to-pay-for-streaming-services\/","title":{"rendered":"Survey Shows 87.1% of Thais Are Willing to Pay for Streaming Services"},"content":{"rendered":"<p data-sourcepos=\"5:1-5:267\">Ban Somdej Poll, a research and development institute at Rajabhat University Ban Somdej, conducted a survey on the use of Over-the-top (OTT) video streaming services among Bangkok residents. The survey, conducted from April 7-10, 2024, involved 1,114 respondents.<\/p>\n<h3 data-sourcepos=\"7:1-7:17\">Key Findings:<\/h3>\n<ul data-sourcepos=\"9:1-24:0\">\n<li data-sourcepos=\"9:1-10:0\">\n<p data-sourcepos=\"9:3-9:134\">High OTT Adoption: 91.3% of respondents use OTT services, with 87.1% paying for subscriptions. 90.1% use multiple OTT platforms.<\/p>\n<\/li>\n<li data-sourcepos=\"11:1-12:0\">\n<p data-sourcepos=\"11:3-11:314\">Popular OTT Providers: Among Thai OTT providers, TrueID ranked first (49%), followed by AISPLAY (44.3%), 3 PLUS (18%), MONOMAX (13.3%), and Bugaboo Inter (8.4%). For international providers, Netflix ranked first (67%), followed by YouTube (48.7%), Disney Plus Hotstar (15.3%), Viu (13.3%), and iQIYI (12.2%).<\/p>\n<\/li>\n<li data-sourcepos=\"13:1-14:0\">\n<p data-sourcepos=\"13:3-13:212\">Monthly Spending: 75.5% of respondents spend 1-500 baht per month on OTT subscriptions. 65.8% believe their current OTT spending is appropriate, with 74.7% indicating 1-500 baht per month as an ideal range.<\/p>\n<\/li>\n<li data-sourcepos=\"15:1-16:0\">\n<p data-sourcepos=\"15:3-15:189\">Opposition to Ads in Paid Packages: 73.8% of paid subscribers believe ads should not be included in subscription packages. 25.6% have encountered ads despite paying for subscriptions.<\/p>\n<\/li>\n<li data-sourcepos=\"17:1-18:0\">\n<p data-sourcepos=\"17:3-17:189\">Reasons for Paid Subscriptions: The top reasons for choosing paid subscriptions are access to desired content (72.2%), avoiding ads (19.4%), and following favorite celebrities (6.8%).<\/p>\n<\/li>\n<li data-sourcepos=\"19:1-20:0\">\n<p data-sourcepos=\"19:3-19:184\">Views on Government Regulation: 42.3% of respondents support government taxation of OTT providers. 51% oppose government content regulation, while 70.2% support price regulation.<\/p>\n<\/li>\n<li data-sourcepos=\"21:1-22:0\">\n<p data-sourcepos=\"21:3-21:150\">Preferred Penalties for Non-Compliant OTT Providers: 76.4% support fines, 42.1% support service suspension, and 1.9% support license revocation.<\/p>\n<\/li>\n<li data-sourcepos=\"23:1-24:0\">\n<p data-sourcepos=\"23:3-23:352\">Complaint Channels: In case of OTT-related issues, 54.4% would contact the OTT provider&#8217;s call center, 16% the Office of Consumer Protection (OCP), 13.6% the National Broadcasting and Telecommunications Commission (NBTC), 6.6% are unsure, and 4.7% would contact the Technology Crime Suppression Division (TCDS) or the Consumer Protection Council.<\/p>\n<\/li>\n<\/ul>\n<h3 data-sourcepos=\"25:1-25:19\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-984\" src=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/05\/OTT-Survey-Pay-per-View.jpg\" alt=\"Streaming Services\" width=\"600\" height=\"400\" srcset=\"https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/05\/OTT-Survey-Pay-per-View.jpg 600w, https:\/\/thereporter.asia\/eng\/wp-content\/uploads\/2024\/05\/OTT-Survey-Pay-per-View-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3 data-sourcepos=\"25:1-25:19\">Call to Action:<\/h3>\n<p data-sourcepos=\"27:1-27:146\">The survey highlights the need for government intervention to regulate OTT services and protect consumer rights. Key areas for regulation include:<\/p>\n<ul data-sourcepos=\"29:1-38:0\">\n<li data-sourcepos=\"29:1-30:0\">\n<p data-sourcepos=\"29:3-29:145\">Content Regulation: Implement mechanisms to ensure appropriate content for Thai audiences without overly restricting freedom of expression.<\/p>\n<\/li>\n<li data-sourcepos=\"31:1-32:0\">\n<p data-sourcepos=\"31:3-31:98\">Pricing Regulation: Prevent excessive pricing and ensure transparency in subscription costs.<\/p>\n<\/li>\n<li data-sourcepos=\"33:1-34:0\">\n<p data-sourcepos=\"33:3-33:128\">Advertising Practices: Address the issue of ads in paid subscriptions, considering potential consumer protection measures.<\/p>\n<\/li>\n<li data-sourcepos=\"35:1-36:0\">\n<p data-sourcepos=\"35:3-35:104\">Taxation: Establish a fair taxation framework for OTT providers to contribute to the Thai economy.<\/p>\n<\/li>\n<li data-sourcepos=\"37:1-38:0\">\n<p data-sourcepos=\"37:3-37:130\">Enforcement Mechanisms: Implement effective enforcement mechanisms to address non-compliance and protect consumer interests.<\/p>\n<\/li>\n<\/ul>\n<p data-sourcepos=\"39:1-39:147\">By addressing these concerns, the government can foster a healthy and sustainable OTT ecosystem that benefits both consumers and service providers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ban Somdej Poll, a research and development institute at Rajabhat University Ban Somdej, conducted a survey on the use of Over-the-top (OTT) video streaming services among Bangkok residents. The survey, conducted from April 7-10, 2024, involved 1,114 respondents. Key Findings:&#8230; <\/p>\n","protected":false},"author":1,"featured_media":984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[869,871,870,867,868],"class_list":["post-983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-ban-somdej-poll","tag-ott","tag-poll","tag-streaming-services","tag-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Survey Shows 87.1% of Thais Are Willing to Pay for Streaming Services - TheReporterAsia\/eng<\/title>\n<meta name=\"description\" content=\"Ban Somdej Poll, a research and development institute at Rajabhat University Ban Somdej, conducted a survey on the use of Over-the-top (OTT)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thereporter.asia\/eng\/2024\/05\/survey-shows-87-1-of-thais-are-willing-to-pay-for-streaming-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Shows 87.1% of Thais Are Willing to Pay for Streaming Services - 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