Central Pattana joins forces with Central The 1 credit card to play a big game of privileges

เซ็นทรัลพัฒนา,The 1

Central Pattana Plc., Thailand’s leading retail and real estate developer and operator of Central shopping centers, residential projects, office buildings and hotels across the country, has announced a business cooperation, joining forces with Central The 1 Credit Card to create ‘The Future of CRM’ for the country by elevating the loyalty program to the next level of perfection and best. To provide benefits to both business partners and customers.

Strengthening Central Pattana’s The Ecosystem for All Leading shopping center developers nationwide combine 2 benefits to strengthen B2B2C with 2 important models that help partner businesses grow rapidly with The 1 BIZ program, which is a strong business Intelligence Solutions program. The same also offers customers the privilege of up The 1 points X3. When shopping at Central Department Stores nationwide that more than 500 leading participating brands in from 15 August to 31 December 2023, the target for spending via Central The 1 credit card is 6,000 million baht, 30% growth.

Phattaraporn Phenpraphat ​Advisory, CRM, Central Pattana Public Company Limited, said: “Central Pattana Using key strengths is being a strong The Ecosystem for All with Expertise at the heart of developing “leading shopping centers” across Thailand. That includes shopping centers, hotels, and office buildings, join hands with BUs in Central Group and today we are creating The Future of CRM for the country by joining forces with The 1 and pulling partners like Central The 1 credit card, which It is a connection of 2 Benefits to strengthen B2B2C with 2 important models:

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  • The 1 Biz program: Nowadays, Big Data has come to play an important role in doing business, so we have brought The 1 Biz – Business intelligence, which is the strongest loyalty program in Thailand to help empower tenant with Quick Win win customers Expand business for partners Gives complete access to The 1’s Loyalty system.With the largest member base in Thailand of 20 million people and stores in the ecosystem of more than 3,000 brands, there is also a MarTech system to see and personalize customer needs in a head-to-toe view. Therefore, The 1 Biz is a tool that helps Scale -Up Business Ecosystem for tenant participating in The 1 Biz enormously resulting in the store’s growth Expand Loyalty customer base and attract new target Including boosting sales with various promotions and privileges
  • Provide Privilege Phenomenon: which will be a new phenomenon in the shopping center industry that offers superior benefits throughout the shopping journey, covering every segment, every lifestyle, and every target group, exactly to the point for customers. For this Core Benefits, starting from 15 August to 31 December 2023, customers can shop-earn-redeem The 1 points X3 immediately, without having to wait for the festive campaign at more than 500 brands in Central shopping centers nationwide.From now on, customer happiness can happen every day with Core Benefits provided to customers and Top up with festive promotions or during campaigns throughout the year. Leading brands participating include Starbucks, Adidas, Pomelo, Mango, Hoka, Pandora, Innisfree, iStudio by copperwired, Jaymart, Spaghetti Factory.

Atis Ruchirawat​ Managing Director, General Card Services Limited, which operates Central The 1 Credit Card, stated that “Central The 1 Credit Card is fully committed to meeting various lifestyle needs of our customers, while continuing to deepen business relationships with our co-brand partner, the Central Group. According to statistics on spending via our cards, shopping at various merchant outlets in Central Shopping Center has tremendously grown in the first half of 2023, representing +26% growth from the previous year.

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Tapping into Central Pattana’s tenant ecosystem allows us to offer our customers, especially GEN MZ enhanced benefits to better meet their lifestyle needs. Central The 1 Credit Card members can enjoy                   up to 3x The 1 Card points when they spend at participating merchant outlets in all Central Shopping Center nationwide. This special deal covers over 500 leading brands in various categories ranging from food & beverage, fashion, cosmetics, IT, jewelry, watches, and eyewear to educational institutions and aesthetic clinics.

We are positive that this core feature can better serve demands from all customer groups – the young generation, the working segment and families etc., and will help expand our client base and boost spending via our cards. We expect this cooperation with Central Pattana will help stimulate business growth as we aim for 6 billion baht in spending via our cards at Central Shopping Center nationwide by year-end, a 30% increase.”

Ms. Pattaraporn added:This synergy is a new phenomenon in the shopping center industry as the ‘Core Benefits’ from Central The1 Credit card offer up to The1 points X3 for all Central The1 Credit Card members when shopping for over 500 leading participating brands at Central shopping centers nationwide from 15 August to 31 December 2023. We continue to create special ‘Core Benefits’ for our customers to ensure great value when shopping, more privileges, more promotions and more fun.

Popular actress: Kao – Supassara Thanachat, brand ambassador for Central The1 credit card, will help reach out to our Gen MZ of consumers at Central shopping centers nationwide, where all generations can enjoy shopping every day.” More detail please contact Tel: 02-667-5555 ext 3885, Email : [email protected], LINE OA : @The1BIZ ”

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