Thailand Mobile Expo 2024 (TME2024), the nation’s largest mobile technology showcase, concluded with outstanding success, surpassing expectations and driving economic activity during the early part of the year. Held from February 8th-11th at the Queen Sirikit National Convention Center, the 42nd edition of the Expo was organized by M Vision Public Company Limited (MVP) in collaboration with partners from the telecommunications industry.
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Key factors contributing to the Expo’s remarkable performance include:
- Government economic stimulus policies: The timing of the Easy e-Receipt initiative positively impacted consumer spending.
- Chinese New Year promotions: Many exhibitors featured Chinese New Year-themed discounts and giveaways, valued at over 1 million baht, enticing visitors and enhancing sales.
- New smartphone launches: A significant wave of new smartphones with compelling technologies fueled consumer demand.
- Strong promotions: Aggressive promotional campaigns from brands, particularly in the premium segment, strongly resonated with customers.
“We are delighted with the overwhelming response to Thailand Mobile Expo 2024,” said Mr. Opas Cherdpun, CEO of MVP. “The convergence of favorable factors resulted in an exceptionally vibrant event, demonstrating consumers’ continued preference for in-person product experiences.”
Bangkok EV Expo 2024: Electric Vehicle Momentum
Bangkok EV Expo 2024, the electric vehicle counterpart, enjoyed similar success, with record-breaking brand participation and extensive showcase of EV models, motorcycles, and related solutions. This positive turnout signals a rising interest in electric mobility within Thailand.
Looking Ahead
The strong performance of both expos has reinvigorated the mobile and EV industries. Mr. Opas anticipates increased brand-building activities and a thriving market throughout the year. Mark your calendars for the next editions: Thailand Mobile Expo 2024 (43rd) and Bangkok EV Expo 2024 (4th) are scheduled for October 2024.
