WONTECH, a South Korean medical aesthetic device leader, is expanding into Southeast Asia with the launch of WONTECH ASIA in Thailand. This strategic move positions WONTECH to capitalize on the region’s 6 trillion baht beauty market and the growing “Prejuvenation” trend, which emphasizes holistic wellness for natural beauty. Their innovative ‘Oligio’ technology, offering skin tightening and facial sculpting, will be a key part of their marketing push. WONTECH aims to achieve substantial sales growth, targeting 300 million baht this year and 1 billion baht by 2026.

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Isaac Jang, General Manager and Global Business Division, WONTECH ASIA Co., Ltd., has revealed that throughout the 25 years, WONTECH ASIA has been thriving on the medical aesthetic business focusing on developing the aesthetic medical technology in different dimensions to meet different global needs in terms of holistic wellness and rejuvenation such as skin laser, face tightening, face lifting, varicose veins treatment, and prostate treatment devices. These days, still, the company is dedicated to developing over 50 technologies and distributes to more than 45 countries around the world with the headquarters in Japan, China, The United States, and lately Thailand.

After having been doing the comprehensive research on Thailand’s medical and aesthetic market for over 10 years, Isaac has seen the business growth opportunities and the potential to become the business center and the training hub of the Southeast Asia region since Thailand is widely known for its medical advance and the convenience of transporting due to the quality of being the center of the region. Furthermore, since the global and Thailand’s beauty trend of Skin Quality is ongoing, it is a great opportunity to unveil ‘Oligio’ the facial tightening laser treatment program with the Monopolar RF waves, winning the ‘2024 Korea customer preference index No.1’ award, and FDA qualified both in the United States, Europe, and Thailand.

“The aesthetic medical science market in Thailand has an exponential growth approximately up to 6 trillion baht in the current total market size showing the potential of Thailand’s market, besides the ongoing aesthetic trend that is still focusing on the ‘Skin Quality’. From each annual budget in marketing, WONTECH has been mainly focusing on the market Research & Development by investing 70% of the marketing budget in innovation and technology development every year to meet the needs of both consumers and medical professionals.

At the same time, the other 30% was invested in branding and product knowledge through different media and communication platforms and activities that suits different target segmentation, to make sure that the brand could penetrate the market of those consumers who have appearance and skin concerns but avoid surgery and long recovery period by introducing Oligio to meet the aforementioned needs of customers in Thailand Southeast Asian market.

Apart from that, another marketing strategy for Thailand is to rapidly form the business alliance to distribute the innovation widely to the target groups alongside with sharing the product knowledge and brand awareness to every dimension of communication channels with the aim to meet the sales of 300 million baht at the end of 2024 and 1 billion baht within 3 years”, said Isaac Jang.

The new headquarter establishment alongside the strong Key Success of being the first company in the South Korea’s history that has invented and manufactured the Monopolar RF technology in full range, especially the Cooling System invention which is a special license limited only to the company, and the highly stable software making the brand winning the brand value and benefits among other international competitors in the innovation area. This year, WONTECH Thailand has set a goal of gaining 25% market share among the Monopolar RF lasers treatment group.

Rattama Kamthoncharoen Business Unit Manager, WONTECH ASIA Ltd.  reveals that the Natural Beauty and Skin Quality is still the ongoing mega trend, due to the value of beauty that has been shifted more to the concept of self-acceptance, leading to the ‘Prejuvenation’ aesthetic trend, especially the treatment and care that mainly focus on the skin smoothness, moisture, and evenness. Moreover, the consumer behavior, especially women, who start to concern about selfcare since the young age and male consumers who are more likely to purchase on selfcare products and services, is the key reason contributing the consistently growth and increasing value of Thailand’s aesthetic market.

The ‘prejuvenation’ aesthetic innovative technologies that have been taking place in the Thai and Southeast Asian market, including face lifting and lasers treatment, have significantly gained an exponential growth and admiration among users and business partners, due to the qualities of the technologies themselves that could effectively fix the consumers’ concerns and skin problems, create the individual natural look, suit the different active lifestyle of new generation,  and match the need of those who prefer taking a short period of time for skincare and treatment with no need for needles, surgery, or a long recovery, also those who avoid facial filling substance injections.

According to the fact that collagen, the major component structuring a healthy and resilient skin, starts to dwindle in the mid-to-late 20s of humans’ age, and will start to 1% lose every year since the early 30s causing wrinkles, skin sagging, skin drying, and the loss of energy. The antioxidants including sunlight, pollution, PM 2.5, are all the key factors of skin damage in numerous aspects, especially to the skin extracellular matrix (ECM). ECM is the connective tissue that helps to keep the skin smooth, tightened, and resilient and mainly contains collagen, leading to the reason why it is essential to protect ECM to maintain the skin collagen and prevent the early wrinkles.