The Police Wives Association has teamed up with EmQuartier shopping mall to host the “Side by Side Fair to Shop, Taste and Share”. The exhibition is showcasing local products from across the country created by police families connecting with local communities. The objective is to boost local economies, preserve local culture and promote sustainable jobs for police families. The event is scheduled for 20-24 March 2024 at Quartier Avenue Level G, EmQuartier Department Store.

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Mrs. Nipapan Sukvimol, Police Wives Association stated, “Police Wives” strategic plan for 2024 has three major aspects, which are improving family life for the police, with both human and social development. Our ‘Side by Side Fair to Shop, Taste and Share’is an outgrowth of the successful One Province One Product (OPOP) program, ongoing since 2022. This is part of a strategic plan to improve quality of life for police and their families, with a focus on promoting products and finding new marketing channels to provide sustainable incomes for police families. The program also reflects the commitment of the Police Wives Association to improve incomes for families creatively. Previous operations have now resulted in over 300 products being developed by police and their families.

“Especially for our ‘Side by Side Fair to Shop, Taste and Share’, Police Wives Association has brought together local products which have been especially curated and developed by the association from local communities nationwide. These highlight the distinctive identity of each region and showcase the collaborative spirit of the Association to promote community products and support products made by police families in supplementary occupations. This is aligned with the Association’s vision to be a center of better life quality for police and their families.”

“Side by Side Fair to Shop, Taste and Share” is enjoying the generosity of many sponsors including The EmQuartier Department Store, The Thai Dairy Industry Co., Ltd. (producers of Mali brand milk), MK Restaurant Group PCL, Thai Union Group PCL and LIGHTSOURCE Co., Ltd.

Pan-Somneuk Klangnok, a supporter of the program said, “This is a great opportunity to be part of helping the Police Wives Association to develop community products that look more up-to-date and attract wider interest from consumers. They are eminently more marketable and in trend with popular taste, reflecting modern consumer lifestyles, particularly among the younger generations. We expect that these events will bring in money and continue to develop local economies. The ultimate goal Is to improve quality of life and promote sustainable communities, which is the mission of the Police Wives Association.”

Miss Suthavadee Sirithanachai, Managing Director of The EmQuartier, one of the event’s principal sponsors, commented, “The EmQuartier is delighted to be providing the space and venue for this event, ‘Side by Side Fair to Shop, Taste and Share’. It is part of our commitment and responsibility to society and communities, to promote the sale of local products nationwide as a form of distributing income to communities and supporting police families. We are adding sales outlets and marketing opportunities for distinctive and high-quality community products which will give police families and their communities extra cash flow in grass-roots economies. We will continue to prioritize the welfare of police officers who keep the country safe for all of us.”

Khun Sudthanom Karnasuta, Managing Director of The Thai Dairy Industry Co., Ltd., well known as the producer of Mali brand milk products, added, “Mali is delighted to be supporting ‘Side by Side Fair to Shop, Taste and Share’. Police families are a key target group for us to support in developing occupations and small businesses by promoting local products specific to a particular area, to help improve communities. For instance, Ah Sor Cafe is one project in which Mali has been involved, to help police families start up their coffee business. We are absolutely ready to support these occupational projects for police families on an ongoing and sustainable basis.”

‘Side by Side Fair to Shop, Taste and Share’ will be held from 20-24 March 2024 on Quartier Avenue Level G, EmQuartier Department Store, and is divided into the following zones:

–          Product display and sales Zone from Police Wives Association chapters covering nine regions, as well as Border Patrol Police wives. The products have been carefully curated for quality and rarity, and include handicrafts, clothing, jewelry, farm products, cosmetics / medicines and food.

–          Jewelry and accessories Zone brings together distinctive jewelry which is the product of local culture and wisdom for customers to choose from, including gems from Chanthaburi, silverware, gold enamelware, pearls and nielloware in modern and eye-catching designs.

–          Food Zone features a range of rare sweet and savory foods from famous restaurants and shops nationwide. Visitors to the event can enjoy regional flavors with no need to travel.

–          Activity Zone is a stage for shops to demonstrate their wares, as well as participating celebrities and artists, and shows from police families’ children.

As well as the OPOP products exhibition, Police Wives Association has also organized its 2024 Singing and Dancing Contest. This is an opportunity for children of police officers to show off their special talents and fully participate in the event in a constructive and beneficial way, while boosting the morale of police officers and their families and supporting the mission of the Royal Thai Police. Prizewinners of the 2024 Singing and Dancing Contest will also get to perform at the event, which is another way to develop quality of life for police officers and their families.

‘Side by Side Fair to Shop, Taste and Share’ is free to attend and will run from 20-24 March 2024 from 10,00 to 21,00 at Quartier Avenue Level G, EmQuartier Department Store.