776Cpram, Thailand’s leading ready-to-eat food industry, continues to expand its empire. The latest investment of over 2 billion baht is in a new bakery factory in Chonburi, along with the launch of “Le Pan Sliced Bread” in a large 480-gram size,aiming to penetrate the rapidly growing bakery market.

Le Pan Sliced Bread caters to the modern lifestyle that demands convenience, speed, and deliciousness. It boasts a large size with 20 full slices, no end pieces wasted. Moreover, it emphasizes quality with 100% unbleached wheat flour and no cholesterol.

Mr. Viseth Visithvinyu, Managing Director of Cpram Co., Ltd., stated, “This new bakery is Cpram’s 16th factory and one of the most modern in the world, with a production capacity of 2.4 million slices per day. We are confident that Le Pan Sliced Bread will be well received by consumers and help propel Cpram to become a leader in the Thai bakery market.”

In addition to the new product launch, Cpram is also showcasing its food innovation capabilities at THAIFEX-ANUGA ASIA 2024. A key highlight is “Creator,” a functional food line targeting the elderly, a market with high growth potential in the future.

Within the Cpram booth, there are also displays of food research by CP Food Lab, knowledge sharing on agriculture through the “Farmers for Life” project, and cooking demonstrations by professional chefs from renowned brands in the group such as Le Pan, Jade Dragon, VG for Love, and more.

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