Eaton Electric (Thailand) Co., Ltd., a global leader in power, backup and power protection solutions for homes, businesses and data centers. Announcing the appointment of Ingram Micro (Thailand) Ltd., a leading distributor of IT products and solutions in Thailand. Being the sole distributor of 5A UPS in Thailand.

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This collaboration Aims to expand market opportunities for Eaton’s 5A UPS to a variety of customer groups. Covers both general consumer groups Small and medium-sized businesses (SMBs) and large enterprises

Ms. Supattra Ramasuta, Country Manager for Thailand, Eaton Electric Company, explains, “Eaton is committed to offering complete and reliable power backup solutions to customers in Thailand. Ingram Appoints Exclusive 5A UPS Distributor It will help us reach a wider group of customers. through Ingram’s extensive distribution network and a team of experienced experts.”

Pornthep Watcharaamnouy, Managing Director of Ingram Micro (Thailand) Ltd., said Ingram is committed to providing modern and reliable energy solutions to its customers. we Collaborating with Eaton World leader in power backup solutions It will allow us to expand our portfolio of products and services. and better respond to customer needs The goal is to grow more than 20%.

The power backup market in Thailand has high potential.

Currently, the power backup market in Thailand is worth more than 10,000 million baht and is expected to grow continuously in the next year. The main factors driving the market growth include the expansion of the digital economy. From the fact that various businesses are increasingly relying on digital technology There has been an increase in the use of the internet and e-commerce. As demand for cloud and data center services increases From the fact that various businesses Become more aware of the importance of data and information security and safety needs Therefore, there is a need for a reliable power backup system to prevent data loss.

In addition, there are opportunities in Thailand’s power backup market. has an increased rate by general consumer groups There is a high opportunity for growth if there is more understanding in choosing uninterruptible power supplies. or small and medium-sized businesses (SMBs) have moderate growth opportunities. Due to the necessity of having to operate continuously While large organizations There is a low chance of growth. Because it is already in use But if it is changed on a regular basis, it will have high usage in the market. Because a large amount is used at a time.

Each model of uninterruptible power supply has potential suitable for different groups of users. The offline power supply (Offline UPS) will be an economical device. Suitable for general use Online UPS (Online UPS) can be expensive. Suitable for use that requires high stability. Meanwhile, Interactive UPS has a moderate price. Suitable for general use

Strategies for players in the current market are divided into 1. Offering a variety of solutions To meet the needs of every group of customers. 2. There is continuous development of distribution channels. In order to reach customers easily 3. Create brand awareness To build trustworthiness and be talked about at the top of the list when choosing to buy products and 4. Good after-sales service is offered. To create satisfaction for customers

Of course, the power backup market in Thailand has high potential. Players that can offer solutions that meet customer needs and develop distribution channels as well as creating awareness about the brand and can offer good after-sales service will be successful in this market

Eaton’s 5A UPS is suitable for all customer groups.

General consumer group: 5A UPS SOHO model suitable for homes and small businesses, easy to use, high efficiency. and has an economical price
Small and medium-sized businesses (SMB): The Galaxy 5A UPS is ideal for businesses that need stability and security. Has complete features Supports a variety of usage formats
Large enterprises: Galaxy VX 5A UPS ideal for data centers industrial plant and large organizations, durable in use

Ingram is committed to bringing Eaton’s 5A UPS to customers.

Ingram was selected as the sole distributor of Eaton’s 5A UPS in Thailand. It demonstrates Ingram’s commitment to delivering high quality Eaton power backup solutions. To a wide range of customers, Ingram is committed to offering Eaton’s 5A UPS to a wide range of customers. Through various distribution channels such as retail stores, online stores Dealer and IT solution providers

Ingram’s key strategy for introducing Eaton’s 5A UPS was as follows:

1. Expanded Distribution Channels: Ingram will offer Eaton’s 5A UPS through a variety of distribution channels. Covers both retail stores online store Dealer and IT solution providers Ingram will also expand its distribution network to provincial areas. To reach customers in every region It is expected that there will be cooperation with business partners. To expand distribution channels and increase market opportunities

2. Develop a marketing and sales promotion program: We will create a marketing and sales promotion program that meets the needs of the target customer group. There will also be promotional activities such as training seminars. Product demo and special promotions along with the development of digital marketing tools to reach online customers

3. Develop sales and customer service teams: Ingram will develop sales and customer service teams with expertise in Eaton’s 5A UPS by providing training to the teams. To be able to give advice and serve customers effectively At the same time, a customer service center may be established. To support after-sales service

4. Create an understanding of the 5A UPS: Ingram will produce marketing materials and information sheets. To make customers understand the benefits and features of 5A UPS and organize campaign activities to educate about the importance of power backup. At the same time, we will cooperate with the media. To disseminate information about 5A UPS

Ingram’s roadmap: Ingram will initially focus on expanding distribution channels. Develop marketing and promotional programs and develop sales teams and customer service teams Along with creating knowledge and understanding about 5A UPS, expanding the customer base. and increase sales Ingram will also focus on customer retention. Expand the market to new customer groups and establish leadership in the 5A UPS market

Ingram is confident that with a clear strategy and operational plan Ingram will be able to successfully introduce Eaton’s 5A UPS to customers. and create satisfaction for customers

Ingram is confident that the partnership with Eaton will be successful

Ingram is confident that the partnership with Eaton will be successful and will enable us to offer complete and reliable backup power solutions to customers in Thailand.

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