AIS, Thailand’s leading telecommunications provider, has announced a landmark partnership with the government to broadcast the UEFA Euro 2024 football championship live on free-to-air television. All matches will be available to watch on AIS PLAYBOX and GIGA TV set-top boxes at no additional cost, ensuring that all Thais can enjoy the tournament.
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Ms. Rungthip Jarusiripipat, Managing Director of Entertainment and Content Partner Business at AIS, said, “AIS is proud to support the government’s mission to bring joy to the Thai people. By broadcasting Euro 2024 on free TV through AIS PLAYBOX and GIGA TV, we are making this major sporting event accessible to everyone in the country.”
Positive Impact on Society and Economy
The free-to-air broadcast of Euro 2024 is expected to have a positive impact on Thai society and the economy.
- Fostering unity and national pride: Sports have the power to bring people together. Watching the tournament collectively will help foster a sense of unity and national pride.
- Boosting the economy: Major sporting events often stimulate consumer spending and tourism. The Euro 2024 broadcast could lead to increased spending on football-related products and services, such as food and beverages,apparel, and sporting goods.
- Promoting health: Watching sports can inspire people to become more interested in health and fitness.
- Developing the sports industry: The broadcast will help raise the standards of sports production and broadcasting in Thailand, benefiting the sports industry in the long run.
AIS: A Leader in Innovation and Entertainment
AIS is not only a leading telecommunications provider but also a leader in innovation and entertainment. This partnership with the government to broadcast Euro 2024 demonstrates AIS’s commitment to providing the best possible experiences for its customers and Thai society.
Viewing Details
The live broadcast of “UEFA Euro 2024” will begin on June 14, 2024. Viewers can watch for free on AIS PLAYBOX and GIGA TV. However, due to licensing restrictions, the matches will not be available on the AIS PLAY app.
