HARMAN, a leading technology company under Samsung Electronics, has announced a major move in the automotive industry with a substantial investment of over 2.9 billion baht to establish a new manufacturing facility in Laem Chabang, a special economic zone (EEC) in Thailand.

The sprawling 47,000 square meter facility is poised to become a hub for the production of cutting-edge automotive components and solutions, particularly those driven by Augmented Reality (AR) and Artificial Intelligence (AI), which are set to redefine the driving experience.

• – Subaru, Suzuki Halt Production in Thailand
• – Senior Researchers and TSRI Collaborate to Boost New Researcher Production

Christian Sobottka, President of HARMAN Automotive, remarked on the investment, stating, “HARMAN is committed to delivering the best automotive products and experiences to our partners and consumers. Expanding our manufacturing base to Thailand is a significant step, as Thailand not only boasts a highly skilled workforce and a robust supply chain but is also a rapidly growing hub for electric vehicle and future automotive technology production.”

Danai Nut, advisor to the Minister of Industry, added, “HARMAN’s investment aligns with Thailand’s economic development strategy, which focuses on promoting advanced technology and building a strong automotive supply chain. Moreover, this new facility will create over 1,200 jobs for the local community.”

Thailand: A Land of Opportunity for the Automotive Industry

Dr. Sami Krimi, Head of Operations at HARMAN Automotive, further elaborated on why HARMAN chose Thailand as its new manufacturing base:

• Established Automotive Industry: Thailand has a comprehensive ecosystem for the automotive industry, including suppliers, manufacturers, and skilled labor.
• Strong Infrastructure: As one of the largest vehicle producers in Southeast Asia, Thailand has attractive investment policies, continuously developing infrastructure, and favorable regulations.
• Highly Skilled Workforce: Thailand boasts a highly skilled and trainable workforce proficient in manufacturing and engineering disciplines.

Cutting-Edge Products to be Manufactured in Thailand

The new Laem Chabang facility will manufacture a wide range of products for HARMAN’s automotive business, focusing on speakers, amplifiers, and other innovative products such as:

• HARMAN Seat Sonic: A seat-based audio system that delivers a personalized listening experience for every passenger.
• HARMAN Ready Care: Technology that enhances safety and comfort in driving using AR, machine learning, and AI.
• HARMAN Ready Vision: An advanced head-up display system that improves safety and enhances the driving experience.

HARMAN’s Bright Future in Thailand

HARMAN plans to start hiring for select positions by the end of 2024, with the facility expected to be completed in the second quarter of 2025. This investment not only strengthens HARMAN’s position in the global automotive market but also reaffirms the company’s commitment to developing future automotive technologies and creating a positive impact on the Thai economy and society in the long run.

#HARMAN #NewFacility #LaemChabang #AutomotiveTechnology #EEC #Samsung #Investment #ThaiEconomy