Amidst economic volatility impacting Thai finances, leading life and health insurer Krungthai-AXA Life Insurance Public Company Limited unveils its “LifeReady: Enjoy Life, worry free” campaign. Featuring renowned presenters “Yaya Urassaya” and “Tor Thanapob,” the campaign targets a new generation, highlighting the importance of life planning and financial security for a worry-free future.
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Khun Bubphawadee Owararinth, Chief People and Brand & Communications Officer of Krungthai-AXA Life, states,”The current economic climate has made Thais increasingly aware of financial planning, particularly whole life insurance,which has seen a 5.12% growth in 2023 (as per the Thai Life Assurance Association).”
To meet customer needs, Krungthai-AXA Life has developed “LifeReady,” a whole life insurance product offering:
- Lifetime Coverage: Protection up to 99 years old
- Flexibility: Various premium payment terms (6, 12, 18 years, or until age 99)
- Tax Benefits: Tax-deductible premiums
The “LifeReady: Enjoy Life, worry free” commercial portrays two individuals with different lifestyles and goals, yet both confidently plan their lives and enjoy the present, thanks to the security of “LifeReady.”
“We chose ‘Yaya’ and ‘Tor’ as presenters because they represent responsible young individuals who plan their lives well and are successful in their own right. This aligns with LifeReady’s image of empowering Thais to prepare for a secure and happy future,” adds Khun Bubphawadee.
Beyond the commercial, Krungthai-AXA Life is engaging its target audience through a Tiktok Dance Challenge (@krungthaiaxalife) from June 27 to July 11.
Those interested in “LifeReady” or other Krungthai-AXA Life products can contact the Customer Service Center at 1159 (24/7) or visit https://www.krungthai-axa.co.th/th
Key Highlights:
- Campaign: “LifeReady: Enjoy Life, worry free”
- Product: LifeReady whole life insurance
- Target: 25-45 year-olds
- Channels: TV, cinema, out-of-home, radio, print, online
- Launch: June 13, 2023
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