KTC, a leading credit card issuer in Thailand, is vying for a share of the country’s multi-billion baht IT market. The company has announced a partnership with major IT retailers to offer 0% installment plans for up to 10 months and cashback of up to 23,000 baht on purchases of the latest iPad models. This move aims to boost spending in the technology category by 5% this year.
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Mr. Natthasit Suntaranu, Head of Credit Card Marketing at KTC, revealed that the market for IT products and gadgets in Thailand continues to grow, especially for iPads and tablets, which have seen increased popularity due to online learning and work trends. The launch of the new iPad Pro and iPad Air models presents a significant opportunity to stimulate sales and expand the customer base.
0% Installments for 10 Months and 23,000 Baht Cashback
KTC is offering a range of benefits to its credit card members who purchase the new iPad Pro or iPad Air models at participating retailers, including Studio7, BaNANA, Advice, J.I.B., iStudio, Apple Store, Jaymart, AIS, True, Dtac, TG,Power Buy, and Power Mall, from May 24th to June 30th, 2024. The main promotions include:
- 0% installment plans for up to 10 months: This allows customers to own an iPad more easily with lower monthly payments.
- Cashback of up to 23,000 baht: This reward is given to customers who meet specific spending criteria, providing an incentive to increase spending.
- Redeem KTC FOREVER points for up to 20% discount: Customers who have accumulated points can use them for additional discounts, adding value to their rewards.
Catering to Digital Lifestyles
Mr. Natthasit stated that this promotion aligns with KTC’s strategy to meet the needs of consumers in the digital age, who are increasingly spending through online channels and showing greater interest in technology products. This is particularly true for students, young professionals, and workers who require modern and high-performance devices.
KTC is confident that this promotion will be well-received by customers and will help drive credit card spending in the IT category to achieve the 5% growth target for this year.
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