Loxley Public Company Limited (LOXLEY) announces its readiness to lead the digital radio broadcasting (DAB+) technology in Thailand, offering advanced technology that not only transmits high-quality audio but also sends messages,images, and short video clips through radio screens.
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Mr. Pattara Potpanich, Deputy Managing Director of LOXLEY, said, “Loxley has over 40 years of experience in procuring, designing, and installing image and sound transmission systems, production equipment, and television and radio signal transmission for various stations across the country. We are pioneers of digital television (DTV) technology in Thailand and currently hold a market share of over 70% with our DTV transmitter installations nationwide.”
“Loxley is ready to bring our expertise and experience in digital television technology to develop the radio broadcasting industry in Thailand with the advanced DAB+ technology.”
“DAB+ is a digital radio broadcasting technology gaining popularity worldwide due to its numerous advantages, such as better sound quality than analog systems, the ability to transmit additional data like text, images, and videos, and the ability to broadcast selectively to specific areas, which is particularly useful in emergency situations like natural disasters,” Mr. Pattara added.
Recently, Loxley participated in a meeting to summarize the results of DAB+ digital radio broadcasting trials in 4 regions across Thailand, with an investment of over 40 million baht. The trial was highly successful, with most participants agreeing on the benefits and potential of DAB+ technology to elevate radio broadcasting standards in Thailand.
Loxley is ready to collaborate with the NBTC and radio station operators to drive the transition to DAB+ digital radio broadcasting in Thailand, which will enhance the listening experience for audiences and benefit society and the economy as a whole.
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