The Diageo World Class Thailand 2024 competition concluded with a flourish, as Tanat Suttirak, a talented bartender from Dry Wave Cocktail Studio, emerged victorious, claiming the title of “Worldclass Thailand Bartender of the Year 2024.” He will represent Thailand at the prestigious Diageo World Class 2024 global finals in Shanghai, China, this September.
This year’s competition unfolded under the special theme of “100 Years of Johnnie Walker in Thailand.” Over 359 participants tackled challenging tasks, including crafting cocktails with local ingredients infused with Johnnie Walker Black Label and drawing inspiration from the Seiko Presage Cocktail Time watch collection for their unique creations.
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Rachanathorn Lauhapun, Sales Director at Diageo Moët Hennessy (Thailand) Ltd., emphasized, “Diageo World Class Thailand is committed to developing Thai bartenders’ skills to the highest level. We believe in the potential of Thai talent,and this competition proves that our bartenders are second to none globally.”
Beyond the search for the ultimate bartender, the event aligns with the Tourism Authority of Thailand’s (TAT) “Ignite Thailand’s Tourism” policy, aiming to establish Thailand as a Tourism Hub. Kittipong Prawattong, Director of Advertising and Public Relations at TAT, highlighted, “Gastronomy Tourism is one of Thailand’s strengths, and the bartending community plays a crucial role in creating exceptional experiences for tourists.”
#WorldClassTH2024: A Platform for Opportunity and Growth
Diageo World Class Thailand is more than just a competition; it’s a “school” that elevates the standards of the Thai bartending scene to international levels. Participants gain new techniques, exchange experiences, and build networks with fellow professionals.
For Tanat Suttirak, the newly crowned champion, this victory marks a significant milestone in his career. He will showcase Thai bartending prowess on the global stage, opening doors to future success and recognition.
#WorldClassTH2024: Driving Economic Growth
The bar and beverage industry holds immense economic value. Diageo World Class Thailand not only inspires aspiring bartenders but also stimulates the economy, benefiting shops, bars, hotels, and the overall tourism sector.
#WorldClassTH2024: Elevating Thailand’s Reputation Globally
Tanat Suttirak’s triumph is not just a personal achievement but a source of national pride. He will demonstrate the capabilities of Thai bartenders to the world, solidifying Thailand’s reputation as a premier beverage destination.
#WorldClassTH2024: A Bright Future for Thai Bartending
With the dedication of Diageo World Class Thailand and support from various sectors, the Thai bartending scene is poised for robust and sustainable growth, continuously crafting unforgettable experiences for people worldwide.
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