Tim Hortons, the renowned Canadian premium coffee chain, is set to shake up the Thai coffee market once again with a significant investment aimed at elevating the premium coffee experience for all Thai consumers. The brand is gearing up to launch new menu items and exciting marketing strategies in 2024.
- – Police Wives and EmQuartier host “Side by Side Fair to Shop, Taste and Share”
- – Malee Group showcases the concept of “Power of Plant and Dairy” at THAIFEX Anuga Asia 2024
World-Class Coffee, 60-Year-Old Secret Recipe
Tim Hortons is not just an ordinary coffee shop but a brand that has captured the hearts of Canadians for over six decades.Its unique coffee flavor comes from a secret recipe known only to three people in the world! Using 100% Arabica beans sourced from top plantations worldwide and meticulously roasted and brewed, Tim Hortons ensures that every cup served delivers an unparalleled premium coffee experience.
Four Years in Thailand, Striving for Premium Accessibility
Since entering the Thai market in 2020, Tim Hortons has been well-received by Thai consumers. This year, WeEat Co.,Ltd., the brand’s operator in Thailand, has announced a major investment plan to make the premium coffee experience even more accessible to all Thais.
New Menu Items to Delight Every Coffee Lover
Tim Hortons is preparing to launch exclusive new coffee menu items specially crafted for the Thai market. Highlights include the Maple Cinnamon Latte and French Vanilla Latte, popular favorites from around the world. Additionally, a wide range of other coffee and non-coffee beverages, along with freshly prepared food made from high-quality ingredients, will cater to the diverse preferences of Thai customers of all ages and genders.
Exciting Marketing Strategies to Reach All Consumers
To make Tim Hortons the coffee brand of choice for all Thais, WeEat has devised a comprehensive marketing strategy covering both online and offline channels. The focus is on creating experiences and engagement with customers through various activities throughout the year, as well as expanding branches nationwide to ensure convenient access to Tim Hortons’ premium coffee for everyone.
Aiming to Be Everyone’s “Second Home”
Beyond its exceptional coffee taste, Tim Hortons emphasizes creating a warm and welcoming atmosphere in its stores,akin to a “second home” where everyone can relax, socialize, or work comfortably.
Mr. Supatcha Wattanavekin, CEO of WeEat, stated, “Tim Hortons’ goal is to provide a premium coffee experience that is accessible to all, along with a warm and welcoming space for every customer. We believe that good coffee is not just about the taste but the overall experience we offer.”
#TimHortons #PremiumCoffee #NewMenu #WeEat #SecondHome
