TrueBusiness, a leading integrated communications and digital solutions provider for enterprises and SMEs, has partnered with Infobip, a global cloud communications platform, to launch “True CPaaS” (True Communications Platform as a Service), a next-generation AI-enabled communications solution designed to enrich Thailand’s digital customer experience.
True CPaaS unifies omni-channel communication into a single platform, eliminating the complexity of managing multiple channels and enhancing customer journey engagement. The AI-powered platform enables businesses to deliver personalized conversational experiences, leveraging customer insights, automated workflows, and always-on communication across marketing, sales, and customer support.
“TrueBusiness continuously develops communication solutions for business customers and understands the changing needs of businesses in response to consumer behaviors,” said Mr. How Lih Ren, Head of Commercial, Strategy and TelcoTech Partnership, True Corporation Plc. “In the digital era, enterprises require communication tools that not only simplify their omni-channel management but also enhance brand relationships, delivering better customer experiences and creating engagement along the customer journey.”
Mr. Johan Jensen, Regional Telecom Growth Lead at Infobip, highlighted the transformative potential of the partnership:“Our partnership with TrueBusiness is set to revolutionize the Thai market. Together, we’re introducing advanced cloud communication solutions that will elevate customer experiences to unprecedented levels.”
True CPaaS offers three key benefits to enterprises:
- Personalized Conversational Experiences: Tailored interactions based on customer data and preferences.
- Automated & Always-On Communication: Streamlined workflows and 24/7 customer engagement.
- Empowered Customer Insight Data: Actionable analytics for data-driven decision-making.
The platform seamlessly integrates with popular CRM and e-commerce platforms, including Microsoft Dynamics 365,ServiceNow, Oracle Responsys, Adobe Commerce, HubSpot, and Meta, enabling businesses to manage end-to-end customer experiences.
True CPaaS is suitable for businesses of all sizes across various industries, including finance, insurance, retail, e-commerce, tourism, and healthcare. Its as-a-service model ensures easy deployment and scalability, catering to the evolving needs of businesses while maintaining high data security.
For more information, visit the TrueBusiness website or contact the Business Customer Service Center at 1239.
#TrueCPaaS #TrueBusiness #Infobip #CX #AI #DigitalTransformation #Thailand
