True Corporation is taking customer experience to the next level with the launch of its revamped True iService app. Designed as a “One-Stop App for True Everyday Living-Tech Experiences,” the app aims to cater to the digital lifestyles of modern consumers, integrating cutting-edge AI technology for a seamless, convenient, and personalized experience.
The new True iService goes beyond being a mere transaction app. It serves as a “Gateway to Infinite Digital Lifestyle,” powered by AI that learns and understands individual user behavior.
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Mr. Nitithum Kovitkulkrai, Head of Product and Service at True Corporation, said, “We believe AI is the key to elevating customer experience beyond expectations. The new True iService is designed to deliver services that precisely meet the needs of each customer, driving its remarkable success.”
A standout AI-powered feature is Mari Chat, an intelligent chatbot available 24/7. Developed with Generative AI and Chat GPT, Mari Chat can quickly and efficiently answer questions and resolve issues, from comparing mobile packages and troubleshooting internet problems to scheduling technician appointments. Currently, Mari AI serves over 622,000 customers per month. True iService also emphasizes self-service for True 5G customers, empowering them to manage services independently.
Comprehensive Services for All Needs, from Device Recommendations to After-Sales Support
True iService not only excels in AI technology but also covers all True customer needs, including checking current packages, contract details, data and voice usage, bill details (both past and present), and bill payments. It offers over 50 functions, including Device Recommendation powered by Generative AI, which suggests devices tailored to individual preferences.
For True Online customers, True iService provides self-service functions to troubleshoot home internet issues through Generative AI, adjust internet speeds, change Wi-Fi names and passwords, track technician status, and subscribe to value-added services.
True iService also offers exclusive privileges and deals, such as discounts, internet and call packages, and rewards through its Coupon Hub, with over 10,000 offers from more than 2,000 participating stores. Customers can also collect TruePoints and redeem benefits within the app.
Impressive Results Reflect Business Growth
With its comprehensive features, True iService has gained immense popularity, with over 12 million monthly users on True’s Digital Channel. The app has reduced inquiries to branches and the call center by over 80%.
True iService has positively impacted True’s business, with package revenue growth of 182% year-on-year and a 26% increase in bill payment transactions. TruePoint usage for bill payments has also grown significantly by 271%.
True Aims to Expand True iService User Base to 15 Million
True Corporation is committed to continuously developing True iService, aiming to increase its user base from 12 million to 15 million by 2024. The company has allocated over 10 million baht for online and offline campaigns to raise awareness and understanding of the services.
While acknowledging the challenge of attracting new users, particularly those unfamiliar with online services, True Corporation is confident that True iService’s comprehensive functions and convenience will overcome these obstacles and achieve its goals.
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