TheReporterAsia – Volvo Car Thailand is driving full speed ahead into its 97th year with a major push to stimulate the electric vehicle (EV) and plug-in hybrid (PHEV) market. The “Volvo Cars Day” campaign offers special deals worth up to 500,000 baht and a chance to win one of 97 iPhone 15 Pro Max phones, with a total value of over 4.2 million baht.

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The campaign celebrates 97 years of success for Volvo Car, the Swedish car brand committed to creating safe and sustainable vehicles. Volvo focuses on developing cutting-edge technologies to protect drivers, passengers, and all road users while continuously reducing its environmental impact.

Mr. Chris Wailes, Managing Director of Volvo Car (Thailand) Ltd., said, “Throughout the past 97 years, Volvo has been committed to developing innovations that meet the needs of our customers and create sustainability for society. We believe that the Volvo Cars Day campaign will be a great opportunity for Thai consumers to own a Volvo Pure Electric or Plug-in Hybrid model that comes with advanced safety technology and is environmentally friendly.”

Special Offers to Boost EV Sales

Volvo Cars Day will be held from June 14-23, 2024, at Volvo showrooms nationwide. Highlights include special offers for various models:

• EX30: Starting from 0% down payment or monthly installments from 15,900 baht
• C40/XC40 Pure Electric Twin Motor: Special offers up to 310,000 baht with free first-class insurance for 1 year
• C40/XC40 Pure Electric Single Motor: Free wall-mounted charger with a 2-year warranty and free electrical system inspection
• XC90 Recharge Ultimate T8 Plug-in Hybrid Bright: Special offers up to 500,000 baht and free first-class insurance for 1 year
• XC60/V60/S60/S90 Recharge Ultimate T8 Plug-in Hybrid: Special offers up to 300,000-350,000 baht and free first-class insurance for 1 year

Customers who book any Volvo model during the event will also have a chance to win an iPhone 15 Pro Max 256 GB.

Impact on the Thai EV Market

The Volvo Cars Day campaign is expected to positively impact the electric vehicle market in Thailand, particularly in the premium segment where Volvo is a market leader. The attractive offers and brand confidence are expected to attract consumers looking for high-quality, environmentally friendly electric vehicles to Volvo.

Furthermore, this campaign reaffirms Volvo’s commitment to promoting the use of electric vehicles in Thailand, aligning with the government’s policy to encourage EV adoption to reduce air pollution and create sustainability in the automotive industry.

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