Bangkok – Coca-Cola Thailand, comprising Thai Namthip Corporation Limited, Haad Thip Public Company Limited, and Coca-Cola (Thailand) Limited, is joining forces with leading cinema chains Major Cineplex and SF Cinema. This exciting collaboration builds upon the success of the COCA-COLA x Marvel: The Heroes campaign,which has been met with enthusiasm from Marvel fans across Thailand. The partnership aims to deliver exclusive experiences and activities to superhero enthusiasts.
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The alliance between these three industry leaders transcends mere marketing collaboration. It signifies a shared business vision centered on crafting innovative and memorable consumer experiences. By combining the strengths of each brand,this partnership aims to create a unique synergy that resonates with audiences.
Coca-Cola, as a dominant player in the carbonated soft drink market, introduces limited-edition packaging for both “Coke” Original Taste and “Coke” Zero Sugar. These special edition bottles and cans feature 10 captivating graphic designs showcasing iconic Marvel heroes. Additionally, fans can look forward to a range of exclusive prizes and collectibles.
Simultaneously, Major Cineplex and SF Cinema, Thailand’s premier cinema chains, are offering enticing promotions and activities linked to superhero movies. These include special popcorn bucket sets featuring Deadpool or Wolverine, with exclusive opportunities to purchase Coca-Cola Marvel Sets at discounted prices. Moviegoers can also indulge in the Marvel Super Giant Bucket, packed with popcorn and soft drinks.
Exclusive Activities at Paragon Cineplex and SF World Cinema
To further delight fans, Coca-Cola, Major Cineplex, and SF Cinema are hosting special booths at Paragon Cineplex and SF World Cinema in CentralWorld shopping center from July 24th to 28th, 2024. Customers who purchase the Marvel Combo Set will receive a limited-edition photo card featuring Marvel heroes and can participate in a wheel-spinning game to win exciting prizes, including limited-edition Coca-Cola drinks, temperature-changing glasses, and exclusive gift boxes.
This collaboration exemplifies the evolving landscape of business strategies, where companies prioritize creating diverse and immersive experiences for consumers. By partnering across different industries, brands can expand their reach to wider audiences and foster long-term brand loyalty.
Moreover, the adoption of Co-branding strategies, or the creation of joint brands, serves as a powerful tool for enhancing product and service value. This approach generates broader awareness and interest among consumers.
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