TheReporterAsia | Grab, Southeast Asia’s leading ride-hailing platform, has announced a major revamp of its “Advance Booking” service, aiming to meet the growing demand for convenient and reliable transportation to airports, which currently accounts for 40% of all advance bookings.
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Ms. Maythinee Anavachkul, Assistant Managing Director for Travel Business and Driver Partner Management at Grab Thailand, stated, “This enhancement of our Advance Booking service reaffirms Grab’s commitment to developing technology and services that cater to the evolving needs of consumers, especially in the post-pandemic era where travel demand has rebounded significantly.”
3 Key Strategies: “Convenience, Confidence, and Peace of Mind”
The revamped Advance Booking service comes with three key highlights:
- Convenience: Book rides up to 7 days in advance for seamless travel planning.
- Confidence: A 24/7 driver allocation and customer support system ensures passengers have a ride when they need it.
- Peace of Mind: Increased personal accident insurance coverage of up to 800,000 baht provides peace of mind throughout the journey.
Grab is confident that the revamped Advance Booking service will better meet consumer needs and increase its market share in the ride-hailing sector, which is valued at over 100 billion baht in Thailand.
This service upgrade presents a significant business opportunity for Grab, as the travel market in Thailand is rapidly recovering, particularly domestic travel and airport trips, which are the primary target groups for this service.
“We are confident that Grab’s new Advance Booking service will better meet consumer needs and increase our market share in the ride-hailing sector,” said Ms. Maythinee.
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