Ingram Micro, a global leader in IT solutions distribution, has announced a strategic partnership with ASUS and NVIDIA,two tech giants, to introduce cutting-edge Generative AI and High-Performance Computing (HPC) solutions to the Thai market. This collaboration combines the strengths of three AI technology leaders with the goal of promoting and driving Thailand’s full-fledged entry into the AI era.
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Mr. Porntep Wacharaamnuay, Managing Director of Ingram Micro (Thailand) Co., Ltd., stated, “Today, every industry is in the process of transforming towards AI. Ingram Micro, as a distributor providing end-to-end AI stack solutions, is fully prepared to support partners in Thailand to leverage Generative AI for business growth and meet the market demands of users at all levels, both in the public and private sectors.”
“As a Global Partner with both ASUS and NVIDIA, Ingram Micro is delighted to join forces in penetrating the Thai AI market today. We also have plans to continuously introduce new, world-class technological advancements to Thailand and prepare organizations to become more complete ‘digital platform IT solutions’ to respond to the rapidly changing IT market.”
Mr. Jason Chung, Regional Director of ASUS Global, East Asia, added, “ASUS is ready to make significant strides in Generative AI, Large Language Model (LLM) training, inference, and machine learning by addressing diverse business needs.” Mr. Jason also highlighted ASUS’s commitment to making AI accessible to everyone, stating, “ASUS’s vision is to democratize AI while driving technological advancements and enhancing efficiency across industries worldwide.”
Mr. Peter Wu, President of Asus Cloud and Taiwan Web Service Corporation, emphasized ASUS’s readiness to provide comprehensive HPC solutions. “ASUS is a leading provider of comprehensive services for HPC solutions. The company has strong business units for server development services, Taiwan Web Service (TWS), and ASUS Cloud, all of which are AI solutions covering all customer needs, reinforcing that ASUS’s ecosystem can create a variety of hardware and software to provide customers with perfect performance.”
ASUS: Bringing AI to everyone ASUS is committed to bringing AI technology to users at all levels, from individuals and businesses to large organizations, with comprehensive solutions in every dimension:
- Public Cloud: Cloud-based AI services for everyone, along with servers for AI training and HPC.
- Private Cloud: Solutions for AI processing and accelerating AI usage with servers for AI processing and AI Foundry (AFS) services with pre-trained base models and model customization services.
- Connected Edge: Helping businesses implement AI in various industries with Edge AI computers and specialized solutions for Smart Healthcare, Smart Manufacturing, Smart City, and Smart Retail.
- Personal Client: AI-powered computers and smartphones for personal use in daily life and work.
AI Foundry Service (AFS): A robust infrastructure for AI development
ASUS not only offers cutting-edge hardware and software but also focuses on building a strong infrastructure for AI development in Thailand. ASUS collaborates with leading educational institutions and research agencies in Taiwan to develop a Large Language Model (LLM) called ASUS Formosa Foundation Model, the largest language model in Taiwan, with plans to develop a Thai language model in the future.
Furthermore, ASUS has launched AI Foundry Service (AFS), a platform providing comprehensive AI services, from infrastructure procurement and AI model development to model customization to meet specific customer needs. AFS will enable various organizations in Thailand to access and utilize AI technology more easily and quickly.
Mr. Peter Wu mentioned ASUS’s success in Taiwan, “In Taiwan, our AI computing foundry solution has been very successful. We have helped the government, universities, hospitals, and various research institutions in developing their own AI data centers using our own servers. Additionally, we are number one in Taiwan in providing fast AI model services based on open-source models.”
This collaboration comes amidst the growing AI market in Thailand, which is projected to reach a value of 17 billion baht by 2025. Especially in the business sector, AI is being adopted to increase efficiency, reduce costs, and create new innovations.
Ingram Micro believes that the collaboration with ASUS and NVIDIA will enable the company to better meet the needs of customers in Thailand, particularly in Generative AI and HPC, technologies that have the potential to transform work and business operations in various industries. The main target groups include banking, education, and manufacturing.
Market penetration strategies
- Banking: Focus on offering AI solutions that enhance operational efficiency, reduce risks, and improve customer experiences, such as fraud detection systems, product recommendation systems, and customer data analysis systems.
- Education: Introduce AI solutions that elevate the quality of teaching and learning and promote research, such as personalized learning systems, automated exam checking systems, and online learning platforms.
- Manufacturing: Focus on AI solutions that enhance production efficiency, reduce costs, and improve product quality, such as quality inspection systems, production control systems, and predictive maintenance systems.
However, AI development in Thailand still faces several challenges, such as a shortage of skilled personnel, data access,and relevant regulations. At the same time, there are numerous opportunities, especially in the business and industrial sectors, where AI can be applied to increase efficiency and create a competitive advantage.
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