Maldives – Singha Estate Public Company Limited, a prominent player in real estate investment and development, has garnered international recognition for its sustainable tourism model at the 2nd UN Ocean Decade Regional Conference and the 11th WESTPAC International Marine Science Conference. The company’s CROSSROADS Maldives project, a renowned integrated leisure and entertainment destination, has been hailed as a pioneer in sustainable marine resource utilization.
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The CROSSROADS Maldives project exemplifies Singha Estate’s commitment to balancing economic growth with environmental preservation. This commitment aligns with the company’s “Go Beyond Dreams” philosophy and its “Go Exceed, Go Exist” strategy, which emphasizes sustainable growth across all dimensions: community, society, and environment.
Mrs. Thitima Rungkwansiriroj, CEO of Singha Estate, emphasized the project’s significance, stating, “CROSSROADS Maldives is a testament to our dedication to ‘Nature-Based Solutions.’ We are not only conserving terrestrial and marine biodiversity but also creating a Key Biodiversity Area. This enhances our credibility with stakeholders, attracts eco-conscious customers, and transforms our environmental focus into significant business opportunities.”
Pioneering Marine Conservation
A key highlight of the CROSSROADS Maldives project is the SINGHA Marine Conservation Area initiative. This initiative, conducted in collaboration with the Maldivian Ministry of Climate Change, Environment & Energy, encompasses a 3.15 square kilometer marine zone known for its rich biodiversity. The conservation efforts focus on protecting endangered species and ensuring the long-term sustainability of the marine ecosystem.
The UN Ocean Decade Regional Conference, where CROSSROADS Maldives was showcased, brought together global experts to discuss sustainable ocean preservation. It highlighted Thailand’s potential as a leader in marine science and emphasized the importance of private sector collaboration in marine conservation.
Assist.Prof.Dr. Thon Thamrongnawasawat, Deputy Dean at Kasetsart University, stressed the need for active engagement from the private sector, stating, “It goes beyond merely supporting research; it involves fostering scientific knowledge, collaborating with communities, and ensuring the sustainable preservation of resources for future generations.”
Economic and Environmental Impact
The CROSSROADS Maldives project is not only a model for sustainable tourism but also a significant economic contributor. The project has created numerous jobs, boosted local economies, and attracted a growing number of eco-conscious tourists. Its success demonstrates that sustainable tourism can be both economically viable and environmentally responsible.
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