Trendy Home, a leading home building center and subsidiary of Landy Home, has announced its ambitious strategy for the second half of 2024, aiming to achieve 600 million baht in revenue. The company is focusing on three key customer segments: “Family Builders,” “Retiring Elders,” and “Customers with Limited Space.” Trendy Home plans to leverage its strengths in quality construction, innovative designs, and smart living solutions to cater to the evolving needs of Thai homeowners.
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Ms. Phattra Maneerattanaporn, Director of Marketing and Product Design of Trendy Home, highlighted the company’s strong performance in the first half of 2024, despite a slowdown in the overall home building market. She attributed this success to Trendy Home’s commitment to delivering high-quality homes that offer long-term value for money.
“We have received positive feedback from our customers regarding the beauty, quality, and construction standards of our homes,” said Ms. Maneerattanaporn. “We use high-quality materials, innovative building technologies, and offer a 20-year warranty and after-sales services. These factors have contributed to our growth in the first two quarters of the year.”
Trendy Home’s parent company, Landy Home, has a registered capital of 200 million baht and has delivered over 8,000 homes in Thailand. The company is confident in its ability to achieve its 600 million baht revenue target for 2024,representing a growth of 33.33% compared to the previous year.
To achieve this goal, Trendy Home is focusing on delivering a wide variety of home designs that cater to the diverse needs and preferences of Thai home buyers. The company is utilizing “Customer Data Analytics” to gain insights into the preferences of its three key customer segments.
“We understand that our customers are looking for homes that are not only beautiful and functional but also offer long-term value and flexibility,” said Ms. Maneerattanaporn. “Our homes are designed to be adaptable to the changing needs of our customers over time.”
In the third quarter of 2024, Trendy Home is introducing new home designs for “Family Builders,” including the Sweet Home 01 and Sweet Home 02 models. These homes feature a modern farmhouse style and are designed with families in mind, offering ample space for children’s development and family activities.
For “Retiring Elders,” Trendy Home is introducing the Little Wood model, a spacious one-story home that is fully equipped to meet the needs of older adults.
Trendy Home is also expanding its Smart Space Series, which targets “Customers with Limited Space.” This series offers unique designs that maximize the use of small spaces, such as the Modish 211 Lite model.
In addition to its focus on design and innovation, Trendy Home is committed to building sustainable homes that are equipped with the latest technologies. The company’s homes feature Cap+ fresh air systems to prevent PM2.5 and germs,modern sanitary systems, cockroach-free homes, and energy-efficient appliances.
Trendy Home also offers a comprehensive range of after-sales services to ensure customer satisfaction. These services include home maintenance, repairs, and renovations.
With its focus on quality, innovation, and customer satisfaction, Trendy Home is well-positioned to achieve its ambitious growth targets and solidify its position as a leading home builder in Thailand.
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